Meet Liliya Salira

We were lucky to catch up with Liliya Salira recently and have shared our conversation below.

Liliya, looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?

During my childhood, from the time I was born until about 18 years old, I spent every spare moment from school on my grandparents’ farm. My grandparents were incredible people who had lived through World War II in Russia, enduring hunger and countless other hardships brought on by war and a harsh political regime. They knew the value of every single piece of bread on the table.
When I was growing up, things were better—but not by much. I was born in 1988, and my childhood unfolded in the ruins of the Soviet Union. From 1991 to 2001, Russia went through some of the worst years in its recent history, marked by surging crime. To keep me safe, my parents sent me to my grandparents’ farm every summer holiday.
On the farm, we had sheep, cows, geese, chickens, acres of potatoes, and a massive garden. If you’ve ever lived on a farm or ranch, you know how it is—from early morning until late at night, there’s always something to do. That’s how I learned my “have to.” You have to feed the animals in the morning and evening. You have to milk the cows and goats (yes, I can milk a cow with my bare hands). You have to care for the garden and do the weeding because Nature doesn’t take days off.
My grandfather was what we now know as an organic farmer. He refused to use any chemicals on our food, so all the weeding was done by hand. I wasn’t happy about it at the time, but now, as an adult, I really appreciate his decision and the health it gave me.
We also had black currants, apple trees, and cherry trees, and it was another job to pick the berries and make jam. All the produce we raised on the farm was distributed among relatives in the autumn, and it helped everyone.
During my teenage years, I felt it was completely unnecessary to work that hard, and I argued about it a lot, even calling my grandparents “slave drivers.” My grandmother used to say, “Even if you’re doing this for me, the skills you learn will stay with you.” I remember looking at her and thinking, Where on Earth will I ever need cow-milking skills?
But, as it turns out, she was right. I may never milk a cow again in my life, but I learned something far more important—the meaning of “have to.” It’s one of the most crucial lessons for any entrepreneur. While many people struggle with that discipline, it’s been instilled in my very core, all thanks to my grandparents.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

My name is Liliya Salira, and I’m the owner of Wyld Reset, a Yellowstone travel boutique.

I love traveling and learning about different cultures. Currently, I live and work in Cody, Wyoming—the gateway to Yellowstone. Exploring our planet and its diverse people is one of the most fascinating things to do in this world. The only thing that compares is the journey of self-discovery.

I’ve spent years traveling and delving into different religious beliefs and practices. From Russian Orthodox monasteries and the mystical aspects of Christianity that Dostoevsky wrote about in The Brothers Karamazov, to the Vatican and Michelangelo’s symbolic paintings—I’ve found it all captivating. I’ve also explored Muslim mosques, Dervish temples, and Sufism, as well as Tibetan, Chinese, and Japanese Buddhism. It’s endlessly fascinating to me.

I’ve trekked through Tibet and completed the sacred Kora around Mount Kailash. I’ve spent 10 days in silent meditation, learning who I am and what I’m capable of. My company, Wyld Reset, grew out of these values. I wanted to make travel easier for people and remove the obstacles that keep so many from exploring the world. That’s how I came up with the idea of pre-made itineraries for Yellowstone and the Grand Teton area.

Yellowstone is one of the most incredible power spots on this planet. It’s not just a National Park; it’s an active volcano—a place where the Earth’s inner power is on full display. For anyone doubting that our planet is a living entity, I recommend visiting Yellowstone.

If you’re planning a trip, I welcome you to check out my website, www.wyldreset.com. There, you’ll find my blog and pre-made itineraries designed to make your Yellowstone adventure easy and enjoyable.

I visit Yellowstone every other weekend in the summer. It’s where I go when I need to think, recharge, or reset. This incredible place always helps me, and I know it will help you too.

As we step into 2025, a year carrying the energy of the Hermit (you can learn more about this energy reading on my YouTube channel, @LiliyaSalira), we’ll all need some time for ourselves to reset. This season, I’m working on a new itinerary specifically for spiritual seekers and solo travelers.

Even if Yellowstone isn’t on your travel plans for now, I encourage you to shift your focus inward. Find time for yourself and reconnect with your soul.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

That one is easy.
I think the most important skills for me have been curiosity, courage, and persistence.
And while the first two came naturally to me, the third one I had to learn—and I’m still learning.

Curiosity: I’m not sure if curiosity can be developed, but I was born with it. I was so eager to learn about the world that I didn’t give my parents a break, constantly asking questions. Eventually, they found a “cheat code” in my programming and taught me to read at the age of 3. Since then, I’ve been reading everything I could get my hands on. Books were the best gift for me, and the library became my second home. When I got my first job, I spent my earnings on a field trip to a monastery. That opened a new chapter for me—once I had money, I started expanding my experiences.
Curiosity doesn’t need to be learned—it needs to be followed. For many years, I explored and expanded outward and then inward. It didn’t always seem like it would “pay off.” Most people didn’t understand why I was doing it, but eventually, my curiosity led me to start my own business. And now, I can share so much with others because of it!

Courage: Courage is something that’s always been deeply rooted in me. It often stems from curiosity—when you’re more curious than afraid, fear doesn’t have a say. I’ve made many scary decisions in my life, like moving to the United States by myself without knowing English, having money, or even a support network. Some of those risks brought amazing rewards; others came with less desirable consequences. But every single one gave me experience. And to me, experience is one of the most valuable parts of life.

Persistence: Now, here’s the tricky one. Persistence doesn’t come naturally to me. I’m far from patient, and I have so many interests that it’s hard for me to stay focused on one thing for long. This is where my “have to” skills come into play. When my company, Wyld Reset, was born, I realized that to make it grow and reflect my values while bringing real benefits to people, I had to be persistent.

Building Wyld Reset has been like raising a child. And in nurturing it, I’ve grown myself—and I hope to keep growing. I don’t have advice on how to be persistent because it’s a question of how much you believe in yourself and your values. How important is it for the world to learn about them? If it’s important, it will become your priority.

Tell us what your ideal client would be like?

That is the question most business owners spend a lot of time thinking about. I did too. Early on in my company, I was reading about marketing and watching YouTube videos about how to target the right audience. Thankfully, I realized that those types of strategies and templates don’t work for me or my company.

I simply can’t say that my clientele is middle-aged people with certain jobs and a specific number of kids. It goes deeper than that. I feel like my client is anyone who has reached a certain point in life where the old ways no longer make sense, someone who is tired of the rat race, constant consumption, and meaningless conversation. Someone who is ready for self-discovery, who wants to go inward and see what’s there.

I believe that Nature is a great helper in that, and the energy of the planet itself can guide us. How old is this person? Maybe a 21-year-old who realized they spent four years in college studying something they don’t like, or maybe a 35-year-old mother of three who doesn’t have a single hour for herself, or maybe a 50-year-old CEO whose biggest dream is to go fishing alone for a day or two. My recipe for all those people is simple: take a trip. Not necessarily to Yellowstone (although, why not?), but think about where you’ve always wanted to go.

I know it’s a weird way to think about your clients, but at least it’s honest and based on who I am. My company and personal pages (Liliya_Salira on Instagram and YouTube) are meant to find like-minded and “like-souled” (is that a word?) people.
At Wyld Reset, I’ve designed my itineraries so that almost everyone will find something suitable. There’s an itinerary for Yellowstone and Grand Teton for budget travelers, for couples, and even for those with just one day to explore. Now, I’m working on an itinerary for solo travelers as well.
I do have a blogs about Yellowstone and spiritual travel both of them can be found on my website www.wyldreset.com

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Liliya Salira

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