Meet Alexia Cappelletti

We were lucky to catch up with Alexia Cappelletti recently and have shared our conversation below.

Alexia, so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?

I think when it comes to finding your purpose, most tend to think it will hit them out of nowhere. One life-changing moment and they realize why they are doing what they do, or that one moment will change how they operate. Those are the most common stories that are told, at least.

We as a collective society gravitate towards the idea of one needing a big “Aha!” moment to have a purpose in life. But people like myself and many others have not experienced that, and maybe we never will. I am a big believer in finding your purpose in life by doing something you enjoy. For me that is photography and graphic design, for others it might be fighting for your rights in court, or even working at the convince store down the street, building the community around themselves.

Most of my purposes in life were found gradually and slowly. I was doing graphic design and photography throughout middle school to high school and discovered I could actually be paid for what I was, and still am, doing. I had also fell in love with traveling and wanted to find ways to incorporate that into my work style. I now focus on creating graphic design and travel/advertising photography for businesses around the world.

Thanks, so before we move on maybe you can share a bit more about yourself?

My Step Mother was a professional photographer for 20 years and I never really showed interest towards it, until I had to create a photo set for a club in high school. After that, I started taking pictures for fun using her camera, and I eventually “stole” the camera altogether. With all these photos, I turned to Pinterest and Instagram to share them. It was here I started to fall in love with what I create. I ran all my accounts anonymously just to see how far my art could make it without people only following just because they know me.

I then combined my love for travel with my love for photography and started sharing photos from all around the world! Later, I was then accepted into Savannah College of Art and Design’s Graphic Design program and continued to grow my art and passions there. I have since added a minor in Advertising Photography and kept my travel photography as a hobby.

As I spent my first year in college learning graphic design, I started a second art account on Instagram to share my graphic design works. Currently, I mostly work as a freelancer while running my social media and attending college. My art focuses on building visuals and connecting graphic design and photography for brands all around the globe. I am starting to launch my personal brand which will include a website, portfolio, shop, and formal contact section in the next month! My dream one day is to sell my prints while furthering my photography and graphic design career. I hope to see you all grow with me!

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

1. Being Understanding – Everyone comes from different areas and walks of life. This is great since you can have a wide range of views and opinions about what you are doing or how you are thinking. Take these into consideration when making decisions. Be understanding that not everyone will think the same way you do and that’s okay! Voice your opinion while trying to understand where others are coming from, but make sure to stand up for yourself when it’s needed.

2. Never be Afraid to Branch Out – Do not be afraid of branching out whether that is to learn a new skill or reach out to someone for advice! There is never such a thing as learning too much. Having multiple skills is a good thing, and who knows, maybe you’ll find a new way of doing things. Everything is connected somehow, it’s just a matter of finding it. If you are lost, reach out to someone! The chances are high that the person you are reaching out to has been in your same situation. Whether that is for career or general life advice. You can do this through a phone call, a DM, a letter, or a simple conversation.

3. Have Fun – The general rule of thumb is to not do something that is not fun. If you can’t avoid doing the boring task such as work, find ways to make it fun. You know you the best. How would you edit the task to be more fun? Can you find ways to implement it? If not, can you find a better route for yourself to go down that is better? Life has an unknown expiration date. Spend it doing something you have fun with and love.

We’ve all got limited resources, time, energy, focus etc – so if you had to choose between going all in on your strengths or working on areas where you aren’t as strong, what would you choose?

This question has been the topic of many conversations I have had over the past few weeks. Visually, I picture the answer to this is almost like an ocean shoreline. Think about its depth and width. On one side you have the shallow shoreline that expands all down the coast. It’s where the toddlers play and the waves break. As you go further into the ocean (away from the shoreline), the water gets deeper. You slowly start to see more sea life and the waves become more of a lull. Here the ocean is vast and ever-expanding.

I believe our strengths should match something of this visual. On one side (the shoreline) you have the areas you know of but not enough to be an expert or even an intermediate on. On the other side (the deep ocean), you have the areas you are an expert on. Areas that you know like the back of your hand. This diagram also takes into account the areas that you are intermediate with, which I think can better demonstrate someone’s strengths and skills.

I do not think you should be limiting yourself to one area. It goes back to what I mentioned earlier about how everything is connected. I know how to play 5 instruments, build large-scale wood projects, use a DSLR camera, sew an entire outfit from scratch, and pitch ideas to industry professionals to name a few. Do I use all of those skills every day? No, but I have always needed all of the skills and strengths I have learned from doing those projects. I have learned how things work and why. In return, I now have a better understanding of ways I can connect with other industries and advertise myself as more than just a one-time thing to companies and businesses. I can now go to a company and not only offer my graphic design services for their product but also do their product photography too! I can help companies better design and promote their product in fields such as the music industry (which is something I have done).

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