Meet Saddaf Yusuf

We caught up with the brilliant and insightful Saddaf Yusuf a few weeks ago and have shared our conversation below.

Hi Saddaf, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?

My resilience comes from the fire I’ve walked through. I have known what it is to shatter completely, to lose myself to the depths of grief, heartbreak, and the kind of darkness that makes you forget the light ever existed. There were nights that swallowed me whole, moments where I questioned whether I would ever rise again. And yet, something ancient within me always whispered: Not yet. Keep going. Every fall became a lesson, every rock bottom a portal to something greater.

Faith became my anchor. Not faith in an easy life, but in God, in divine timing, in the sacred intelligence of my own soul. My connection to God has carried me through the darkest nights, reminding me that even in pain, there is purpose. My spiritual awakenings weren’t gentle, they were initiations. They stripped me bare, forced me to meet the deepest parts of myself, and taught me that the only way out was through. I’ve died and been reborn a thousand times over, each version of me stronger, clearer, more whole.

And honestly, a big part of my resilience has come from myself, the version of me that kept going when no one was watching, who chose to rise instead of stay broken, who alchemized her pain into something meaningful and found healing through creativity, who chose to transform instead of staying stuck.
My business, my healing work, my entire journey, they all exist because I chose to keep going. And that is my strength. That is my power. No matter how many times I’ve been brought to my knees, I have always risen, wiser, softer, and more alive than before.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

My journey started with jewelry, but it was never just about the pieces, it was about energy, transformation, and healing. My healing journey began in 2017, but everything shifted in 2019 with my first spontaneous Kundalini awakening. It cracked me open before I even understood what was happening, pulling me onto this path long before I had the words for it. That awakening unearthed everything buried within me, forcing me to confront my deepest wounds and conditioned patterns. It was raw, all-consuming, and ultimately, the catalyst for my rebirth. It led me to energy healing, to becoming a Reiki Master, and to developing my own methods of working with energy—methods I’ve been refining for years and will soon be sharing in a more intentional way.

Hera Jewels is not just jewelry, it’s a transmission. Each piece is crafted to hold the highest vibrational frequency of love, protection, and divine connection. Infused with sacred energy, these creations are more than adornments; they are spiritual artifacts, designed to align you with your highest self. As an alchemist and energy worker, I don’t just design jewelry, I infuse each piece with devotion, intention, and healing energy, ensuring that when you wear it, you are not just wearing jewelry. You are wearing a blessing.

Now, as I deepen my studies in Kundalini and expand my healing work, my vision for Hera Jewels is evolving. My blog has been the first step in bridging the gap between adornment and transformation, offering insights on healing, energy work, and spiritual awakening. But this is only the beginning.

I’ve been developing a unique healing methodology, one that blends energy work, Kundalini principles, and deep emotional healing. Soon, I’ll be introducing offerings that extend beyond jewelry, creating a space where beauty and healing coexist. Whether someone finds me through my jewelry, my words, or future offerings, my mission remains the same: to empower others to heal, transform, and step into their highest self.

This next chapter is about expansion—of my brand, my mission, and the way I serve others. Hera Jewels will always be at the heart of what I do, but it is evolving into something much bigger: a sanctuary for transformation.

Rooted in ancient wisdom, alchemy, and energetic transmutation, Hera Jewels is a line devoted to the divine feminine. Every piece is handcrafted with intention, infused with high-frequency energy, and designed to align, empower, and awaken. This isn’t just jewelry, it’s sacred energy made tangible.

I can’t wait to share more soon.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Looking back, three qualities that have been the most impactful in my journey are resilience, intuition, and the ability to transmute pain into purpose.

Resilience – There were so many moments where I could have given up on my business, on my healing, even on myself. But I’ve learned that resilience isn’t about avoiding hardship; it’s about moving through it, adapting, and trusting that there’s something on the other side. Advice: If you’re early in your journey, know that challenges aren’t roadblocks; they’re initiations. Strengthen your resilience by developing a mindset of trust, trust in yourself, in divine timing, and in your ability to navigate whatever comes your way.

Intuition – My healing journey and my business have been guided by intuition. I don’t follow trends; I follow what feels right, whether it’s the energy I infuse into my jewelry or the topics I write about. Advice: Learn to tune in. Spend time in stillness, journal, meditate, or simply listen to what your body and emotions are telling you. The more you trust your intuition, the stronger it becomes.

Transmuting Pain into Purpose – Every struggle I’ve faced has fueled my mission, whether it was my Kundalini awakening, mental health battles, or learning energy healing. Instead of letting pain define me, I let it guide me toward helping others. Advice: If you’re going through something difficult, ask yourself, What is this teaching me? How can I use this experience to grow or help others? Some of the most powerful businesses, art, and healing work come from people who turned their deepest wounds into something meaningful.

At the end of the day, your journey is uniquely yours. Don’t rush the process, the ego always wants to rush the process, the soul embraces it. Everything is shaping you into the person you’re meant to be.

Okay, so before we go we always love to ask if you are looking for folks to partner or collaborate with?

Absolutely! Hera Jewels is more than just jewelry, it’s a fusion of energy, empowerment, and intention. Every piece is crafted by my own two hands, infused with sacred energy, and designed to be a conduit for healing. While I may not have a massive marketing budget or a big team, what I do have is a brand with deep meaning and purpose. I’m passionate about collaborating with those who truly resonate with this mission.

I’m looking to partner with models, micro-influencers, photographers, and local boutiques who align with the essence of Hera Jewels, those who appreciate handcrafted, intentional adornments that carry a deeper energetic signature. Whether it’s a styled shoot, a social media collaboration, or an in-store partnership, I want to create with those who share a passion for beauty, self-expression, and transformation.

If this speaks to you, let’s co-create something powerful. You can DM me on Instagram (@shopherajewels) or reach out via email at saddaf@shopherajewels.com. I can’t wait to see what magic we can bring to life together.

Contact Info:

• Website: https://www.shopherajewels.com/
• Instagram: shopherajewels