Meet Stephanie Lembke

We’re excited to introduce you to the always interesting and insightful Stephanie Lembke. We hope you’ll enjoy our conversation with Stephanie below.

Hi Stephanie, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

I’ve been in the cannabis industry in Wisconsin for about six years now, and in many ways, I just fell into it. One evening, while out to dinner with my family, I noticed a CBD dispensary displaying a marijuana leaf in its signage. I was shocked—at the time, I didn’t fully understand the distinction between CBD and traditional cannabis products. My son explained it to me, and that conversation sparked my curiosity.

I began researching CBD and its benefits, eventually becoming a certified CBD Coach. Over the years, I witnessed firsthand how cannabinoids like CBD, CBG, and others could truly change lives. I became fascinated by their potential. Then, one day, a man walked into my store to sell me a CBD pain cream. We struck up a conversation, became friends, and with his encouragement, I ventured into cannabinoid manufacturing.

As the market evolved, THC products—particularly in beverage form—gained immense popularity. I was fortunate to build an incredible team, and together, we’ve grown into one of Wisconsin’s leading THC beverage companies. Today, our products are carried in over 300 stores, and we’re actively working toward nationwide distribution.

At my core, my purpose is simple: to enhance wellness and improve lives. We aim to provide people with safe, high-quality cannabis products they can trust. As part of that mission, we’re expanding our offerings to include vitamin injections in our retail locations—another step toward promoting holistic well-being.

Thanks, so before we move on maybe you can share a bit more about yourself?

Right now, we’re focused on expanding in the THC beverage market. We have an upcoming 50mg Live Resin THC Soda, which we’re incredibly excited about. Our product lineup also includes THC-infused “spirits”, such as our Lemon Royale, Cordially Cherry, Tequila, Bourbon, and Brandy—innovative alternatives for those looking to enjoy a new kind of experience.

We operate under two primary brands:

Happy Dazed – Our fun, flavor-forward brand featuring sodas, edibles, and accessible cannabis products.
Canna Stillery – Focused on exotic aromatics and premium Hash Rosin products for cannabis connoisseurs.
Our commitment to quality is unwavering. We don’t cut corners—we invest in research, development, and full-panel testing to ensure every product is safe, consistent, and crafted with care. Beyond beverages, we’re pioneering Wisconsin’s cannabis industry by growing USDA-compliant THCA flower. We are one of only seven farmers in the state cultivating THCA flower that meets these rigorous standards. From there, we take that flower, process it into live rosin, and incorporate it into our premium edibles.

Our goal is to become fully vertically integrated, ensuring that all of our products are grown and produced in Wisconsin. We take immense pride in controlling our supply chain and setting new standards for quality and transparency in the industry.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Patience & Research – Take your time. Do the research, move intentionally, and surround yourself with knowledgeable, passionate people. Learning from the right mentors can be the difference between success and failure.

Continuous Growth – Challenge yourself every day. Whether it’s learning a new skill, refining a process, or adapting to market changes, always push yourself to evolve.

Balance & Well-Being – Hard work is essential, but taking time for yourself is just as important. Success means nothing if you don’t take the time to enjoy life along the way.

Is there a particular challenge you are currently facing?

The biggest challenge in the cannabis space right now is the ongoing legal battle between hemp and marijuana. Wisconsin lacks a clear regulatory framework, which creates uncertainty and opens the door for unsafe products to flood the market. Too many operators enter this industry solely for profit, without taking the time to understand what they’re making or how it impacts consumers.

At our company, safety and quality come first. We believe the industry must implement higher safety standards to protect consumers and ensure that all cannabis products are tested, transparent, and responsibly manufactured. That’s why we conduct full-panel testing on all of our beverages, ensuring they meet the highest quality and safety benchmarks.

We’re not here for quick wins—we’re in this for the long haul. Our mission is to build a sustainable, responsible cannabis industry in Wisconsin, setting the standard for quality, innovation, and consumer trust.

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