Alright – so today we’ve got the honor of introducing you to Alexandria (alie) Hernandez. We think you’ll enjoy our conversation, we’ve shared it below.
Alexandria (Alie), so many exciting things to discuss, we can’t wait. Thanks for joining us and we appreciate you sharing your wisdom with our readers. So, maybe we can start by discussing optimism and where your optimism comes from?
My optimism comes from community. I’ve made the most amazing people out here in Jacksonville of all walks of life. I’ve met people who inspire me to be better, do better and feel better. Especially in a creative space you’re bound to find empathy and passion.


Thanks, so before we move on maybe you can share a bit more about yourself?
Working with felt takes so much time and dedication. I pour many hours into each piece. It’s truly a labor of love. I stitch everything from magnets, plushies, keychains, car airfresheners and hair ties. It started with a love for fake food and playsets made for my nieces and nephehws and evolved into a little something for everyone. I do custom orders of anything under the sun. If it can be made out of felt I will attempt it. I’m so proud to know the people I’ve met in my local vendor spaces. There’s truly some of the sweetest and most supportive people out here in our community.


If you had to pick three qualities that are most important to develop, which three would you say matter most?
The most essential skills are having a dedicated and organized space, and not letting too many projects at once overwhelm me. Felt isn’t the most common craft so that was an obstacle in learning more but Instagram provides a wealth of knowledge to the point where it seemed as though everyone was making felt crafts. It turns out it was just my algorithm. It’s easy to feel like you aren’t original or have nothing new to offer but that’s just social media talking. Try to block out the inner critic.


Tell us what your ideal client would be like?
My idea client I can spot a mile away at a market. They’re like me. They have a love for all things cute and colorful. They’re bright and cheery. They appreciate the time it takes to make things beautiful.
Contact Info:
- Website: https://www.feltcutemighteat.com
- Instagram: https://instagram.com/feltcutemighteat


Image Credits
Scott Detinger
Stephan Hernandez
so if you or someone you know deserves recognition please let us know here.
