Alright – so today we’ve got the honor of introducing you to Julia Foster. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Julia, thank you for being such a positive, uplifting person. We’ve noticed that so many of the successful folks we’ve had the good fortune of connecting with have high levels of optimism and so we’d love to hear about your optimism and where you think it comes from.
I think optimism is directly tied to mindset. For the most part, I keep an optimistic internal mindset, but to be completely honest, it’s something I’m continuously working on. I don’t believe anyone is naturally optimistic 100% of the time.
Losing my best friend at a young age really shaped how I see the world. It made me realize that life is short, and we don’t get to control everything that happens. What we do control is how we respond to it. You can either be negative and miserable through every step, or you can choose to be positive and enjoy the ride—even when it’s not perfect.
That’s why I’m always outwardly optimistic, even on the days I don’t necessarily feel it. The energy you put out affects the people around you, and I never want to be the person bringing someone down instead of lifting them up. So in short, I credit my optimism to the conscious choice I make each day.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
My journey into the marketing world has been anything but traditional, and I think that’s what makes my perspective unique. I started in corporate marketing, but it wasn’t until I opened my own brick-and-mortar shop that I truly fell in love with small business ownership. While running my store, I became the go-to person for marketing advice among other small business owners, and that’s when I realized—helping others grow their businesses was what I was meant to do.
That’s how Just Flourish Marketing was born. My mission is to make marketing feel doable, strategic, and stress-free for business owners who are juggling a million things. I truly believe marketing doesn’t have to be overwhelming—you just need a plan that actually makes sense for you.
Looking ahead to 2025, we have two exciting launches on the horizon. First, we’re launching a podcast that will dive into real, no-fluff marketing strategies and conversations around balancing business and life. We’ll be talking about what actually works, what doesn’t, and how to build a business that fits your life instead of consuming it.
We’re also launching a course on training AI to think like a marketer, even if you’re not one. AI is an incredible tool, but most business owners don’t know how to use it in a way that actually feels authentic and supports their strategy. This course will walk business owners through how to train ChatGPT (or any AI) to understand their brand, audience, and goals—so they can use it as a powerful asset instead of just another generic content generator.
It’s an exciting time for Just Flourish Marketing, and I’m looking forward to helping even more business owners grow with clarity, confidence, and ease.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Looking back, three qualities have made the biggest impact on my journey—adaptability, authenticity, and continuous learning. Business is always evolving, and being adaptable has allowed me to pivot when needed, embrace change, and find new opportunities instead of getting stuck in what used to work. Authenticity has been just as important—there’s so much noise in marketing, but the moment I leaned into what felt right for me and my brand, everything changed. People connect with people, not just businesses, and showing up as yourself builds trust and loyalty. And at every stage, continuous learning has helped me stay ahead, refine my strategies, and improve how I serve my clients.
For anyone starting out—stay adaptable by being flexible, paying attention to what’s working (and what’s not), and seeing change as an opportunity instead of a setback. Build a brand that feels like you by prioritizing relationships over reach and choosing real over perfect. And never stop learning—stay curious, surround yourself with people who challenge you, and most importantly, apply what you learn instead of waiting until you know everything.
Who is your ideal client or what sort of characteristics would make someone an ideal client for you?
My ideal client is a small business owner who is just starting, turning a side hustle into a full-time gig, or gearing up to scale. They know their business has potential, but marketing feels overwhelming, and they’re tired of trying to piece it all together on their own.
What sets them apart isn’t that they have it all figured out—it’s their willingness to learn, adapt, and take action. They understand that marketing isn’t about doing everything—it’s about doing the right things consistently.
The people who thrive working with me are ready to stop spinning their wheels and start building a strategy that makes sense. They’re not looking for shortcuts or overnight success—they want a sustainable, effective approach that aligns with how they want to grow their business.
Contact Info:
- Website: https://www.justflourishmarketing.com
- Instagram: https://www.instagram.com/justflourishmarketing
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