Meet Alex Hinsch

We recently connected with Alex Hinsch and have shared our conversation below.

Hi Alex , really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

The Journey to Purpose

When I was younger, I thought purpose was something you just knew—like a built-in roadmap guiding you toward your calling. And since I didn’t have that feeling, I assumed I must not have a purpose at all. I saw people who seemed to just know what they were meant to do, and I figured if I were one of them, I’d feel it too. But I didn’t. All I knew was that I loved making things. I wanted to create, to bring ideas to life—but for what? I wasn’t thinking about purpose. It was just something I had to do.

In my teens, music was everything. I started a band, spent hours writing songs, and threw myself into figuring out how to get people to care about what we were making. This was the early Facebook and YouTube era, where DIY promotion was all trial and error. I didn’t think of it as marketing—I was just doing whatever it took to get our music in front of people. But looking back, that’s exactly what it was. I was building an audience, branding, storytelling—developing skills I didn’t even realize I had. But at the time, it just felt like trying to get people to listen.

When the band ended, I felt restless. The need to create never left, but I struggled to find a meaningful outlet. I worked jobs that didn’t challenge me, jobs that felt like a slow drain on my energy. I’d spend my shifts dreaming up ideas, only to feel completely unfulfilled when I clocked out. I knew I had to carve out a different path.


So, I started experimenting. I picked up a camera and learned to shoot and edit videos. That led to making commercials, then documentaries, then brand storytelling. I wasn’t following some master plan—I was chasing whatever creative outlet felt right at the time. And the more I did, the more I realized something: my purpose wasn’t about what I was creating—it was about why.

Now, I run a marketing business, helping small businesses grow and giving other creatives opportunities to do meaningful work. It’s a role that blends everything I’ve learned—music, storytelling, branding, problem-solving. It’s fulfilling, it’s sustainable, and for now, it’s the best expression of my purpose. But I know that, just like before, it will evolve.

That’s the thing about purpose—it’s not a destination. It’s a process of making choices, learning from them, and adapting as you go. If you’re searching for yours, don’t wait for some grand revelation. Just start doing. Follow what excites you, say yes to opportunities, and eventually, a path will open up. When it does, step onto it. That’s where purpose begins.

Thanks, so before we move on maybe you can share a bit more about yourself?

Keeping Independent Businesses & Creatives in the Game:

Small and mid-sized businesses are the backbone of our economy, but it’s getting harder for them to compete. The digital space is louder, more crowded, and more algorithm-driven than ever. A lot of businesses feel like their only choices are to sell out, merge with a big corporation, or slowly fade into irrelevance. I don’t buy that.

For years, big brands have had all the advantages—high-budget video content, data-driven marketing, and a massive digital presence. Meanwhile, smaller businesses, no matter how great their product or service is, get drowned out. They’re left trying to keep up with outdated tactics, outspent and outshouted at every turn. That’s where LoudKid Marketing comes in.

I built this business to help independent companies compete, stay relevant, and stay in control of their own growth—without having to bow down to corporate investors or play by someone else’s rules. Every business has a story worth telling, and I make sure they tell it the right way.

Marketing Through a Filmmaker’s Lens:

I’m not a traditional marketer. I didn’t come up through ad agencies or marketing firms. My background is in storytelling—the kind that doesn’t get brainstormed in a boardroom, but the kind that’s real, raw, and human.
I approach marketing the way a documentary filmmaker approaches a subject:

What’s the real story here?
Why does this business exist?
How does it impact people?
Why should anyone care?

Every company, no matter how small, has something real behind it. My job is to find that story and use it to make people actually connect with a brand. Marketing isn’t just about tactics or trends—it’s about human stories that resonate.

Helping Independent Creatives Thrive
This isn’t just about businesses—it’s about creatives, too.

AI, automation, and algorithm-driven content are changing the game fast. Filmmakers, designers, writers, and marketers are watching traditional jobs disappear. A lot of them wonder if there’s still a place for them in this industry.
I believe there is.

Just like I help businesses find their voice and compete, I want to help independent creatives evolve and thrive in this new landscape. Human creativity still matters—but we have to adapt, shift our approach, and lean into what makes real, human-made content so powerful.

This is about staying in the game and making sure the right voices don’t get drowned out.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Looking back, three key qualities have been most impactful in my journey: Adaptability, Storytelling, and Resourcefulness. Each of these has shaped the way I approach challenges, solve problems, and build meaningful work.

Advice:
-Be open to learning new skills, tools, and perspectives.
-Don’t resist change—lean into it and use it to your advantage.
-Treat every challenge as an opportunity to reinvent yourself and refine your craft.

Storytelling – The Most Powerful Skill in Any Industry:

No matter what field you’re in, the ability to tell a compelling story is invaluable. Whether you’re selling a product, marketing a business, or building a brand, people connect with stories, not sales pitches. My entire approach to marketing is rooted in storytelling—capturing real narratives that create emotional connections.

Resourcefulness – Do More With Less:

When you’re starting out—especially as an independent creative or entrepreneur—you won’t always have the perfect budget, team, or tools. Resourcefulness is about making things work with what you have. I’ve built my career on finding creative solutions, whether it was promoting a band on a shoestring budget or scaling a marketing agency without a massive in-house team.

Advice:
-Learn to maximize the tools and connections you already have.
-Be a problem solver—look for solutions instead of roadblocks.
-Never wait for the “perfect” moment—start where you are and figure it out as you go.

Success isn’t about having a perfect plan—it’s about being adaptable, telling a compelling story, and using your resources wisely. If you can develop these three skills, you’ll be prepared to navigate any industry, any career shift, and any challenge that comes your way.

One of our goals is to help like-minded folks with similar goals connect and so before we go we want to ask if you are looking to partner or collab with others – and if so, what would make the ideal collaborator or partner?

I’m always looking to collaborate with people and organizations that share a passion for authentic storytelling, creative problem-solving, and independent growth. Specifically, I love partnering with:

1. Mid-sized or family-owned businesses that want to stand out without losing their identity or merging with bigger firms.

2. Independent creatives—filmmakers, writers, designers—who believe in telling real stories and want to adapt to the rapidly changing creative landscape.

3. Brands and organizations in industries we’ve worked closely with, including:

Home services & construction – Helping local, family-run businesses craft a strong brand identity and connect with their communities.

Transportation & logistics – Recruiting top talent and building brand trust through compelling visual storytelling.
Renewable energy & sustainability – Showcasing the real-world impact of industry leaders driving change.

Entertainment & creative industries – Helping artists, musicians, and production companies amplify their voices.

If that sounds like you, feel free to reach out. The best way to connect is through the agencies website (loudkid.com) or direct email ([email protected]). If you’re passionate about meaningful work and want to create something impactful, let’s start a conversation and see where it leads.

Contact Info:

Image Credits

Photo Credit: Joshua Ball | Vanity Studios

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