Alright – so today we’ve got the honor of introducing you to Bliman Carolina. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Bliman, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?
The journey of launching my business, LiteNLife, has been a tapestry woven with challenges, discoveries, and profound personal growth. My resilience—the steadfast force propelling me forward—stems from a deep-rooted passion for traveling, sustainability and a commitment to making a tangible difference in the world. This unwavering dedication to environmental stewardship has been the bedrock upon which I’ve built both myself and my business.
From the very beginning, my love for nature and sustainable travel ignited a desire to create something meaningful. Witnessing the environmental impact of conventional travel products on my own travels, I felt a compelling need to offer an alternative. This personal connection to the cause has been a wellspring of strength, fueling my determination to overcome obstacles and stay true to my vision. Every challenge faced becomes a reminder of the larger purpose—a healthier, more sustainable future for our planet, for our children.
Collaborating with local sustainable enterprises and engaging with a community that shares my values has nurtured my resilience. The support and shared enthusiasm from like-minded individuals reinforce my commitment. These relationships offer not just collaboration but inspiration, creating a network that lifts me up during tough times. Knowing that LiteNLife contributes to a community striving for positive change provides a powerful sense of purpose.
Juggling a full-time job as a social worker while building LiteNLife has demanded adaptability and perseverance. This balancing act has taught me invaluable lessons in time management and prioritization. The challenges of wearing multiple hats have, paradoxically, strengthened my resilience. Each successfully navigated obstacle reinforces my confidence, proving that dedication and hard work can turn ambition into reality.
Embracing continuous learning has been integral to my resilience. Diving into the realms of ethical product sourcing and sustainable, organic ways of marketing opened new horizons. Every setback became an opportunity to acquire knowledge and refine strategies. This growth mindset transforms challenges into steppingstones rather than stumbling blocks.
At the heart of my resilience is the mission of LiteNLife itself. The goal to promote sustainable travel and ethical consumption isn’t just a business objective, it’s a personal calling. This mission-driven approach infuses every effort with meaning, making my journey as fulfilling as the destination. Knowing that each Eco-friendly biodegradable travel kit can make a difference fortifies my resolve against any adversity.
Resilience is as much about inner strength as it is about external factors. Cultivating a positive mindset, practicing self-care, and staying connected to my core values has been critical. By focusing on what I can control and accepting uncertainties as part of the process, I maintain the mental and emotional equilibrium needed to persist. Finally, recognizing that my journey can inspire others to embrace sustainability adds another layer to my resilience. The possibility of influencing positive changes in others amplifies my motivation. It’s not just about overcoming my own challenges but paving the way for others who share this vision.
In essence, my resilience springs from a synergy of personal passion, community support, continuous learning, and a mission that resonates deeply within me. The journey with LiteNLife isn’t just about building a business; it’s about embodying the change I wish to see in the world. Each hurdle crossed reinforces my belief that resilience isn’t merely about enduring difficulties, it’s about moving forward with purpose and conviction, no matter what lies ahead.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
Traveling has been a lifelong passion of mine, rooted deeply in my childhood experiences. My parents were young, idealistic, and adventurous souls who moved our family of five from the vibrant landscapes of South America to the enchanting shores of the Mediterranean, and eventually to the diverse environments of North America. They reveled in exploring new places, meeting diverse people, and immersing themselves in different cultures. Their enthusiasm was infectious, and it wasn’t long before their love for travel became the heartbeat of my own life.
One vivid memory from my childhood stands out: my mother frantically searching for our passports amidst the chaos of packing. “Why can’t we be more organized and have everything we need ready?!” she’d exclaim, exasperated yet determined. Fast forward years later, I found myself in her shoes—rummaging through my bag at the airport only to realize I’d left my phone charger at home. On the plane, I needed a band-aid but didn’t have one, and upon arriving at my destination, my lips were parched with no Chapstick in sight. These might seem like minor inconveniences, but I’ve always believed that the little things can make a big difference in the travel experience.
Modern travelers often lead busy, hectic lives that don’t leave much room for meticulous preparation for trips. Essential items get left behind, adding unnecessary stress to what should be an exciting adventure. But beyond personal inconveniences, I became acutely aware of a larger issue: the environmental impact of travel. Throughout my journeys, I witnessed the troubling accumulation of non-recyclable trash in hostels, campsites, and some of the most beautiful landscapes on Earth. Disposable toiletries and travel essentials—often toxic and non-recyclable—littered these pristine locations. As someone deeply committed to environmental stewardship, this was heartbreaking.
It was then that I realized I could merge my passions for travel and environmental advocacy. I envisioned creating the ideal travel pack: one that featured eco-friendly, biodegradable, and natural products. This wasn’t just about convenience; it was about making it easier for travelers to reduce their environmental footprint. After years of dreaming and planning, LiteNLife was born. LiteNLife addresses two significant problems:
First, the environmental impact: Every traveler leaves behind waste—from toiletries to camping gear—that often isn’t biodegradable. This accumulates over time, harming the very destinations we cherish. Second, the lack of accessible sustainable options: There wasn’t a comprehensive toiletry kit on the market offering comprehensive eco-friendly and biodegradable products. Travelers wanting to be environmentally conscious have to spend countless hours researching and sourcing these products individually—a time-consuming and frustrating process.
LiteNLife solves these problems by doing the heavy lifting for travelers. We’ve conducted extensive market research to curate over 30 eco-friendly travel essentials into one convenient, all-in-one kit. Each product is carefully selected from many companies that advocate social and environmental causes. Our kits save travelers time and energy while empowering them to make sustainable choices effortlessly.
What truly excites me about LiteNLife is how it embodies a movement toward sustainable, zero-waste travel. We’re not just providing products; we’re fostering a community of conscious travelers who care about the planet and about the communities they travel to. Our partnerships with businesses in Washington, the United States, and Canada allow us to support local economies while reinforcing our commitment to environmental responsibility.
Whether you’re an avid camper, a business professional on the go, or someone planning a weekend getaway, LiteNLife can address your travel essential needs. We are also working on creating educational posts and blogs geared towards promoting sustainable travel practices and businesses in order to engage with our growing community. Additionally, we’re exploring possible collaborations with more eco-conscious businesses and products to introduce additional products into our kits. Our goal is to continuously enhance the travel experience while minimizing environmental impact. For me, LiteNLife is more than a business, it’s a personal mission. Seeing customers embrace our products and values is incredibly rewarding. It confirms my belief that when given accessible options, people are eager to make choices that benefit the planet. I’m driven by a deep desire to contribute to a better world, ensuring that the Earth remains green, clean, and vibrant for future generations.
I invite you to join us on this journey. Together, we can redefine what it means to travel, making it not only enjoyable and convenient but also responsible and sustainable. Let’s leave behind footprints of kindness and trails of positive impact wherever we go. Stay tuned for announcements on our website and social media channels. Thank you for being a part of the LiteNLife community—let’s make a difference, one eco-friendly travel kit at a time.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Reflecting on my journey with LiteNLife, I believe the three most impactful qualities have been a deep passion for environmental stewardship, resilience in the face of challenges and the ability to connect and collaborate with others. I’d love to share how these aspects have shaped my path and offer some advice for those embarking on their own journeys.
Passion for Environmental Stewardship: My lifelong love for travel, nurtured by my family’s moves across South America, the Mediterranean, and North America, has given me a profound appreciation for the beauty and diversity of our planet. Witnessing the accumulating waste in pristine environments stirred something deep within me. This passion for preserving the Earth’s beauty became the driving force behind LiteNLife. My advice would be then to let your passion be your compass. This is why LiteNLife’s logo is a compass. For me, finding True North means creating a greener earth and a future for all. So, delve into what truly moves you and stirs your soul. Immerse yourself in experiences that align with your values. This genuine passion will not only motivate you but also inspire those around you. Remember, it’s the fire within that fuels perseverance and ignites change.
Resilience and Adaptability: Building LiteNLife was filled with unexpected hurdles—from balancing a full-time job while developing a business to navigating the complexities of sustainable product sourcing. There were moments of doubt and setbacks, but embracing resilience allowed me to view challenges as opportunities for growth. Adaptability enabled me to pivot strategies without losing sight of my mission. So, my advice would be to embrace challenges as stepping stones. When I knew nothing about marketing, a dear friend joined my mission with her own skills and helped me to develop my business, slowly but surely. So, you can cultivate a mindset that sees obstacles not as roadblocks but as lessons guiding you forward. Practice flexibility in your approach and be open to change. Strengthen your resilience by setting small, achievable goals that build confidence over time. Remember, every setback is a setup for a comeback.
Connecting and collaborating with businesses communities: Forming partnerships with eco-conscious manufacturers and local businesses was crucial. These collaborations enriched our products and amplified our impact on promoting sustainable travel. Building a network of like-minded individuals provided support, fresh ideas, and shared enthusiasm for our mission. My advice would be to build your community. I have made close friends who are women entrepreneurs and who taught me so much about what it means to believe in myself and preserver. Surround yourself with people who share your vision and values. Seek out mentors, join groups, and participate in communities related to your field. Collaboration can open doors to resources and insights you might not find alone. Together, you can achieve more than you ever could individually.
Your journey will be unique, filled with its own set of ups and downs. By anchoring yourself in passion, fostering resilience, and building meaningful connections, you’ll be better equipped to navigate the path ahead. I believe in LiteNLife’s purpose. Believe in your vision, stay true to your values, and don’t be afraid to take that first step. Small actions, driven by heartfelt intention, can lead to extraordinary outcomes. Remember, it’s not just about reaching the destination but embracing and learning from every moment along the way. Here’s to your journey—may it be filled with growth, learning, and profound fulfillment, just like mine has been.
How can folks who want to work with you connect?
To enhance LiteNLife’s market presence and community engagement, a strategic focus on collaborations with social media influencers, bloggers, and sustainable-minded travelers is essential. Partnering with influential voices in the sustainability and travel spheres can amplify LiteNLife’s mission and values, reaching wider audiences. By leveraging these partnerships, we can showcase our eco-friendly biodegradable travel kits as indispensable items for conscientious travelers. Additionally, forming alliances with like-minded businesses who share our vision of sustainability opens opportunities for our products to be featured in their stores and business operations, further embedding LiteNLife into the heart of sustainable travel practices. This approach not only promotes our products but also strengthens the global movement towards environmentally responsible travel solutions.
Who We’re Looking to Collaborate With:
Social Media Influencers and Bloggers: We’re eager to partner with social media influencers and bloggers who have a strong following in the sustainable travel and lifestyle community. If you have a platform where you share eco-friendly travel tips, ethical consumption habits, and sustainable living practices, we’d love to collaborate on content that highlights LiteNLife’s innovative travel kits.
Sustainable-Minded Travelers: If you’re a traveler dedicated to reducing your environmental footprint and promoting responsible travel, we want to hear from you! Collaborations could include sharing your experiences using our products, participating in promotional campaigns, telling your story on our website or social media outlets and even co-creating travel guides that focus on eco-friendly practices.
Businesses with Aligned Values: We are interested in forming partnerships with businesses such as eco-friendly hotels, eco-friendly tour operators, travel agencies, sustainable travel agents and retail stores that prioritize sustainability. By including LiteNLife’s eco-friendly travel kits in your offerings, you can enhance your commitment to responsible travel and offer your customers high-quality, sustainable products.
How to Connect: If you’re reading this and feel that our visions are aligned, we’d be thrilled to connect with you! Collaborations are at the heart of LiteNLife’s mission—we believe that by working together, we can amplify our impact and drive meaningful changes toward a more sustainable future.
Website: Visit our website at https://www.litenlifestore.com. You can learn more about our mission, explore our products, and reach out through the contact page.
Social Media:
Instagram: Follow us @travel_litenlifestore for updates, inspiration, and to send a direct message.
Facebook: Connect with us on Facebook on LiteNLife Store to join our community and send a message.
Email: Feel free to reach out directly at litenlifestore@gmail.com with your ideas, proposals, or questions.
Let’s Collaborate and Make a Difference Together! We’re genuinely excited about the potential to partner with others who are as dedicated to preserving our planet as we are. Whether it’s through expanding our product line or brainstorming innovative ways to promote sustainable travel, your collaboration can make a significant impact. Together, we can inspire others to travel responsibly, support local communities, and protect the natural beauty of the world we love to explore. Let’s join forces and create a ripple effect of positive change. Looking forward to connecting with you!
Contact Info:
- Website: https://www.litenlifestore.com/
- Instagram: https://www.instagram.com/travel_litenlifestore/
- Facebook: https://www.facebook.com/profile.php?id=61552480357874
Image Credits
Carolina Bliman, Yova Social Media
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