Alright – so today we’ve got the honor of introducing you to Estefania Paulo. We think you’ll enjoy our conversation, we’ve shared it below.
Hi ESTEFANIA, thank you for being such a positive, uplifting person. We’ve noticed that so many of the successful folks we’ve had the good fortune of connecting with have high levels of optimism and so we’d love to hear about your optimism and where you think it comes from.
My optimism comes from my way of seeing challenges as opportunities for growth. I’ve always believed that every obstacle brings with it a lesson, and that motivates me to keep a positive attitude. Also, surrounding myself with people with positive energy and having clear goals helps me stay optimistic even in difficult situations.
Thanks, so before we move on maybe you can share a bit more about yourself?
My candle business was born from the idea of creating a product that was much more than just a simple candle I wanted to offer something attractive, accessible, and decorative, capable of transforming any space into a cozy and special corner. That’s how my handmade candles came to life, designed to beautify and scent environments, filling them with happiness, calm, and well-being.
What I love most about this project is the magic of crafting candles in the shape of desserts and flowers, so realistic that they surprise everyone. I enjoy seeing the expressions of amazement and hearing the laughter of my customers when they realize they can’t actually eat them. That connection with emotions and the senses is what makes my business truly special.
Every candle I create is the result of creativity, attention to detail, and passion, not just to decorate, but to create memorable experiences. I want each person who lights one of my candles to feel joy, serenity, and warmth, as if they were in their favorite place.
My mission is for my candles to be more than just decorative objects. I want them to be a symbol of happiness, accompanying special moments and turning the simplest spaces into places full of beauty and harmony.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Three qualities/skills that impacted my journey:
1. Creativity and attention to detail: From the beginning, creativity has been the heart of my business. Designing candles that look like desserts or flowers requires imagination and precision to create pieces that surprise and delight.
2. Perseverance and adaptability: Entrepreneurship is not a straight path. There have been moments of trial and error, but every challenge has been an opportunity to improve and find creative solutions. Adapting to trends and customer needs has been essential.
3. Emotional connection with customers: I don’t just sell candles; I sell experiences and emotions. Understanding how scents and design influence moods has allowed me to create products that bring happiness and well-being.
Advice for those starting out:
1. Explore and perfect your craft: Don’t be afraid to experiment and continuously improve your product. Quality and detail will make the difference.
2. Learn about business and marketing: Having a great product is not enough, you need to know how to sell it. Learn about digital strategies, social media, and how to connect with your audience.
3. Be patient and consistent: Growth takes time. There will be tough days, but every small step counts.
The key is to keep moving forward with passion and discipline.
How would you describe your ideal client?
My ideal customer is someone who values beauty and detail in their daily life, seeking products that not only decorate but also transform their space into a place full of harmony and well-being. They are drawn to unique, original, and creative creations, looking for something special and different from what is commonly found in the market.
Characteristics of my ideal customer:
1. Lover of decoration and design – They value aesthetic details and enjoy creating unique environments in their home by choosing pieces that add beauty and comfort.
2.Appreciation for handcrafted and exclusive items – They enjoy surrounding themselves with handmade products, where each piece has a personal touch and stands out for its quality.
3. Seeking meaningful and original gifts – They prefer gift options that are memorable, with a touch of surprise and that convey emotions, beyond the conventional.
4. Enjoys creating sensory experiences – They care about the atmosphere around them, especially through aromas and decor that foster a sense of calm, happiness, and well-being.
5. Values creativity and exclusivity – They are attracted to innovative products that are different, like candles that resemble desserts and flowers, offering a surprising visual and olfactory experience.
Contact Info:
- Instagram: [email protected]
- Yelp: [email protected]
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