Meet Ally Hoyt

We recently connected with Ally Hoyt and have shared our conversation below.

Hi Ally , thanks for sharing your insights with our community today. Part of your success, no doubt, is due to your work ethic and so we’d love if you could open up about where you got your work ethic from?

I grew up with a family who ingrained work ethic into me, from a very young age. But, I’d say my passion for what I do and where I strive to be 40 years from now, has really fueled me to work hard to achieve those dreams. Every time I sit at my desk, what I want my life to look like years from now, crosses my mind. And I’m reminded in that second. of how hard I’ve worked thus far, and the desire to keep going is heavy. I often think about the immense work ethic my father has, and even if I work half as hard as he has, I know I will be satisfied in the end.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

My name is Ally. I grew up in Southwest, Nebraska on a cow calf operation with my mother and father, and two older sisters, I’m a full-time silversmith now living in central Nebraska with my Fiancé, 3 dogs, 1 cat,, and our herd of cows. Oh and our peacock Perry, and Steve the donkey. My silversmithing business started in 2022 in my little college bedroom. I’ve always been one to accessorize and thought it would be cheaper to just make my own pieces. I sent my mom my Amazon list of supplies because I couldn’t think of what I wanted for Christmas, (So looking back she was kind of my investor lol) I literally opened up tools Christmas morning and told my family just wait. Which then led me to watching YouTube and burning holes in my carpet of my rental. And after graduating college in 2023, I moved back to the farm and took on making jewelry full time. My business name, “Diamond H Silver” derives from my family’s cattle brand. Which is a diamond and a h.

I’ve built an incredible customer base and people know me for my funky and super unique jewelry. I rarely make two of the same pieces, which I feel as if my audience really loves. Since starting, I’ve taken on learning lapidary and cut stones here and there to use both in my work and to sell to other artist. I’ve also added engraving into my work, which is done by my dad. He learned last September how to engrave, and has since helped me incorporate engraving into my work. He’s been a great addition and I love getting to show off his skill as well as combining it with mine. I also teach classes to those who want to learn. I’ve slowed down since last month, but in year 2025 I’ve already had over 10 students. One who traveled all the way from Wyoming!

I drop new pieces on my website one or two times a month, while also working on custom buckle and bridal pieces in between. I strive for high quality craftsmanship and forming a genuine connection with my customers. They are the reason I am where I am today in my journey, and the reason I keep going.

I purchased a building last December for a coffee shop, I will have my jewelry on display for sale. We hope to be open by this coming July. If you love coffee and turquoise, I might be the perfect place!

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Resilience. Patience. Passion.

Starting a business is hard from the ground up. Having to find your target audience in the beginning of your journey is undeniably tough. And then finding the power to keep growing will be challenging. But through it all, I found by being resilient, you are able to overcome those challenges, that not only set you back in the beginning but you will continue to face throughout owning a business. During the stressful times of owning a business, whether it be working on orders that have deadlines or not receiving inventory on time, having a positive outlook on the situation and coping with the setbacks will be tremendous in helping you navigate those tough times.

Now with setbacks comes patience. I am an impatient person at heart. But when I stated my business, I knew if I didn’t just stop, slow down, and realize that it’s going to take months to even years to get where I want to be in my business. There is no doubt about it, that I struggled. But it literally made me slow down, accept that where I was in that moment, is exactly what I needed to be in order to get where I wanted to be. You are not going to gain an audience or be super successful over night, and once you realize that, navigating the journey comes easier.

And with showing resilience and patience, comes passion. I mentioned before that passion for making jewelry drives me further and where I want to be. But passion, along with patience and resilience has also helped me during those times where I was ready to give up. There has been times where I’ve wanted to quit it all, apply for a 9-5 job, and hang up my tools forever. But then I think about the those times that were super tough, and how I came out on top. And if I could do it then, I can do it again. All three qualities, all coincide in some way, whether passion drives showing resilience, or patience is what you need when passion is gone and you are battling being resilient.

To close, maybe we can chat about your parents and what they did that was particularly impactful for you?

The most impactful thing my parents did for me was prepare me for life. They gave me and my two sisters responsibilities at the age 5. And not just making my bed. We were give some pretty big responsibilities like being in charge of feeding animals. Although my dad was there to check in on us, we were taught how to hold a responsibility, communicate, and about the importance of work ethic at a very young age. And then into my teens, we got jobs, paid for things we wanted, and still held responsibilities at home. And after we graduated high school, we were responsible for paying for everything. This taught me money management, how to handle bills, communicating with companies to handle appointments and payments, and numerous other skills that I wouldn’t have learned if my parents didn’t put it on me. At the time, it’s an overwhelming feeling, not having your parents there to call the dentist and make your appointment or set up an account with the electric company. But looking back I’m super thankful they did. They were setting me up for success. Besides them setting me up so that I could reach my full potential, they also taught me a lot about life and lessons to be learned. Staying humble, working hard, always smile, finding the joy in the little things, and that life is too short, so take the risks. And most importantly, to be your authentic self always. This is a piece of advice I will always, always listen to. No matter how big my brand gets, I will never change who I am or what my business stands by to please others. I truly feel like by being authentic on social media to my followers, they can connect with me on some sort of level, which gives them a sense of trust.

Contact Info:

• Website: https://diamondhsilver.myshopify.com/collections/new-arrivals?fbclid=PAZXh0bgNhZW0CMTEAAaa6kT5B2wCJQflCnefU1ehFbuKKyjZXP5lf8kvPP2C8XoDlNJlHCbZvelQ_aem_zbllfEc8OdsWfLNdaFUz7g
• Instagram: Diamondhsilver
• Facebook: Diamond H Silver

Image Credits

@Torie Egger Photography