Meet Chloe Cucinotta

We were lucky to catch up with Chloe Cucinotta recently and have shared our conversation below.

Chloe, thank you so much for joining us today and appreciate you talking about a sensitive topic. It’s unfortunately relevant to so many in the community as layoffs have been on the rise recently, and so we’d appreciate hearing your story and how you overcame being let go?

What I appreciate about this question is that I’m still learning how to answer it. I was laid off in November, the first time in my 10-year career. I understood the business reasons, but that didn’t stop some waves of shame. Importantly, it was an event that has prompted questions about my purpose and where I want to put my focus.

The layoff created space that was unfamiliar, but full of potential. I began a new chapter of practicing what it means to live authentically each day. I’m trying to develop qualities that I admire in others, like vulnerability, bravery, and presence.

It also gave me time for out-of-my-ordinary experiences: I traveled through Europe with my partner and spent an extended holiday visit with my family in the Midwest. I stayed engaged in tech communities and delivered keynotes at two GTM conferences. I completed a Cornell certificate in data visualization to strengthen my ability to tell clear, compelling stories about metrics and business growth.

I also asked myself questions that I have continued to ask, and re-ask, myself: What do I want to build? What do I want to nurture? What do I want to grow?

Answering these questions has led me to launch Cucinotta & Co.

Cucinotta & Co. is my marketing consulting business, rooted in 10 years of go-to-market (GTM) experience and 7 years leading marketing teams. I work with startups and enterprises to deliver marketing and sales strategies that drive value for both their target buyers and end users.

Right now, I’m focused on matching my GTM services with growth-stage and enterprise tech companies that could use them.

This isn’t just about continuing my marketing career. It’s about delivering strong work, and eventually a scalable product, fueled by clarity, creativity, a growth mindset, and years of skill-building across dynamic teams and industries.

In addition to my GTM practice, I’ve started working on an art publication focused on movement. It’s a project I’m really excited about and hope to debut later this year. It’s rooted in my ongoing study of techniques like barre, Feldenkrais, modern dance, and more. It feels incredibly special to be working on it, and I’m grateful to be creating the space in my life to bring it to life. As I bring in creatives and practitioners to help me shape the project, I’m feeling very present, and peacefully aligned with who I am. I guess you could say that each step I take with this project brings me closer to my purpose.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

The most interesting thing about Cucinotta & Co. is that it bridges deep business operational experience (think tested frameworks and processes) with content offerings that deliver immediate, tangible value for marketing and sales teams.

Cucinotta & Co. helps companies solve for content gaps at key customer decision making moments. I help clients identify what’s missing in their revenue generation strategy and fix it with better performing GTM content. My work leads my client’s customers to make purchasing decisions sooner in their consideration process.

Having led marketing and GTM teams at major tech companies like Amazon, I bring a blend of strategic thinking and creative insight to every project I take on. My clients choose from flexible service structures, from project-based engagements to three-day intensives, all designed to address key goals like evolving a full-funnel content engine, identifying content gaps in the buyer’s journey, or aligning messaging across teams.

I know what excellent content can do: drive revenue, create real business connections, and clarify a company’s value to the people who need it. And now, I get to take that experience and apply it with full intention through Cucinotta & Co. The work is collaborative, custom, and genuinely energizing.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

The first quality is decision-making from a place of authenticity. This means choosing projects and partnerships based on where I know I can create impact. That clarity makes everything stronger: the results, the relationships, the joy in the work.

The second is curiosity at the onset. This is a skill that a mentor of mine encouraged early in the process of launching Cucinotta & Co. When I meet with prospective clients, I focus more on asking questions than proving my value. If curiosity leads us to an idea that solves a real business need, then we work together. I trust the process, and I focus on doing the kind of work where I can deliver high-value results.

The third is creative energy stewardship. I do my best work when I’m creatively full — working on projects like my movement publication, visiting art at museums and galleries, taking barre and Feldenkrais classes, spending quality time with my partner, and connecting with friends and family. That joy and stimulation fuels the clarity and creativity I bring into client work.

I’m learning to staying rooted in what I believe, even when things are uncertain. When you’re building something new, it’s easy to doubt. But when the work is aligned with your values, that belief carries you.

Okay, so before we go we always love to ask if you are looking for folks to partner or collaborate with?

I’m looking to collaborate with companies that are serious about elevating their GTM content marketing strategy, especially B2B tech organizations from growth-stage to enterprise.

My ideal clients are:
– Founders, Chief Marketing Officers, and Chief Revenue Officers looking to build or evolve a full-funnel GTM content engine
– Sales and marketing leaders who need support identifying content gaps across the buyer journey
– Organizations seeking marketing and sales enablement content that’s strategic, scalable, and buyer-centric
– Marketing leaders working to align messaging across teams and distribution channels

If you’re facing a content or messaging challenge that’s holding back growth, whether it’s a product marketing initiative, brand clarity, demand generation, or sales enablement, I can help. You can find me at cucinotta.co.

I’m also looking to collaborate with movement practitioners from a variety of disciplines, as well as graphic designers and photographers, to help bring my art publication focused on movement to life. If you’re interested in being part of the work or want to learn more, feel free to reach out at chloe@cucinotta.co.

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