Meet Jordan Crenshaw

Alright – so today we’ve got the honor of introducing you to Jordan Crenshaw. We think you’ll enjoy our conversation, we’ve shared it below.

Jordan, we’re so excited for our community to get to know you and learn from your journey and the wisdom you’ve acquired over time. Let’s kick things off with a discussion on self-confidence and self-esteem. How did you develop yours?

My confidence and self-esteem have grown through experience, persistence, and a strong commitment to growth. Over the past 8 years as a cosmetologist and makeup artist, I’ve worked hard to perfect my craft across all hair types, textures, and skin tones. But a few years ago, I hit a mental block—I knew I had more to offer, and I felt the urge to grow beyond the day-to-day.

That turning point pushed me to challenge myself creatively and professionally. In 2023, I entered and won the Texture Style Awards’ “Stylist of the Year.” That experience was a huge confidence booster and opened major doors—including the opportunity to do hair and makeup at New York Fashion Week.

From there, I was introduced to BBI, and now I’m training to become an educator with their brands: Wet Brush, Ouidad, and Bio Ionic. That journey—from feeling stuck to now helping educate others in the industry—really solidified my confidence. It taught me that self-esteem doesn’t come from always knowing the answer, but from trusting your growth process and showing up for the challenge.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

am a licensed cosmetologist and professional makeup artist based in Dallas, TX.
My passion for styling diverse hair types and textures began at the Paul Mitchell The School in Dallas, where I honed my skills and developed a deep appreciation for the art of hair and makeup.
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As the owner and founder of JCren’s High Maintenance, I specialize in various services, including natural and mixed textured hair, braiding, locs, men’s and women’s haircuts, hairstyling, hair coloring, extensions, and bridal hair and makeup. With nearly a decade of experience, I have cultivated a well-rounded expertise in the beauty industry.
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My professional journey includes roles as Lead Artist for wedding companies, Assistant Makeup Artist on the set of the TV series “1883,” and Lead Hairstylist for specialty and private events.

I have had the honor of serving as an instructor at the 2023 and 2024 World Natural Hair Show by Taliah Waajid in Atlanta GA, as well as working on set as a hairstylist and makeup artist for various production companies.

I am proud to have been recognized as a “2021 Finalist” and “2023 Stylist of the Year” at the Texture Style Awards by Monae Everett of New York.
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As a single mother of two, I am grateful for the opportunity to provide for my children while pursuing my passion for beauty and artistry!

I also have a range of products including my famous Body oils and body butters. I’m always complemented on my fragrance and it’s always my own brand! You can find them on my website www.jcrenshighmaintenance.com

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, the three most impactful qualities in my journey have been resilience, intuition, and work ethic.

Resilience carried me through some of the most challenging seasons of my life. While attending cosmetology school, I had both of my children—who are now 6 and 8. I was hit by a car shortly after having my son, and broke my ankle not long after my daughter was born. On top of that, I was working one to two jobs. Despite all that, I never gave up. Every setback made me more determined to succeed.

Intuition guided me when things weren’t clear. I’ve always trusted my heart when it comes to my craft and my career. Whether it was pushing through hard times, pursuing new opportunities, or stepping into the unknown, listening to my inner voice helped me grow in ways I couldn’t have predicted.

Work ethic kept me grounded. The discipline I developed through all those years of balancing work, motherhood, and recovery laid the foundation for everything I’m doing now—whether it’s winning awards, doing Fashion Week, or training to be an educator with leading brands.

My advice for those early in their journey: trust your process. Follow your intuition even when the path isn’t laid out. Work hard, but also give yourself grace. I’ve learned that rest is just as important as hustle. Now, I make space to rest—not because I’m burnt out, but because I have faith in my journey and know that I’m building something sustainable.

Thanks so much for sharing all these insights with us today. Before we go, is there a book that’s played in important role in your development?

How has Year of Yes played an important role in your development?

Year of Yes really shifted my mindset at a pivotal point in my journey. Like Shonda Rhimes, I realized I was holding myself back out of fear, burnout, or just being in survival mode. The book reminded me how powerful it is to intentionally say yes—to growth, to joy, to being seen, and to opportunities that scare you a little.

That message aligned with the season I was in. After years of grinding through cosmetology school, raising two kids, working multiple jobs, and pushing through personal setbacks, I had reached a point where I knew I was meant for more—but I had to stop waiting for the “perfect moment.” Reading Year of Yes helped me give myself permission to take bold steps, like entering the Texture Style Awards, pursuing Fashion Week, and saying yes to becoming an educator. Each “yes” opened doors I didn’t even know existed.

It also helped me embrace balance. Saying yes doesn’t mean saying yes to everything—it’s about saying yes to what aligns with your purpose and your peace. That’s why now, I prioritize rest as part of my growth. I don’t want to rest because I’ve hit a wall—I want to rest because I know I’m building something meaningful, and I trust the pace of my journey.

Contact Info:

Image Credits

https://www.instagram.com/cinphotos?igsh=MXFtcDd0NmQ4NjJrOA==

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