We recently connected with Lex Campbell and have shared our conversation below.
Lex , so great to have you with us and thanks for taking the time to share your thoughts with the community. So, let’s jump into something that stops so many people from going after their dreams – haters, nay-sayers, etc. We’d love to hear about how you dealt with that and persisted on your path.
I’ve learned to persist by staying grounded in my purpose and embracing the mindset of an entrepreneur. Some people may not view pet sitting as a “real job,” but what I’ve built is so much more than that — it’s a professional, trusted service and a business I’ve created from the ground up. As an entrepreneur, I wear many hats: caregiver, planner, marketer, and problem-solver. I’ve become a consistent and trusted presence in my clients’ lives, I’m often one of the first people they call when planning life’s biggest moments, whether it’s travel, weddings, graduations, work changes, births, or even during the loss of a family member. That level of trust doesn’t come easily. It’s earned through genuine care, reliability, and a deep commitment to the people and pets I serve. Not everyone sees the heart and hustle behind what I do, and that’s okay. I let my actions, the loyalty of my clients, and the relationships I’ve built speak louder than the noise of any doubters.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
At Holy City Semper Fido, we offer a full range of personalized pet care services designed to keep your dog happy, healthy, and comfortable. Our services include boarding, in-home overnight care, daycare with convenient drop-off and pickup, excursions for fun outdoor adventures, and regular walks tailored to each dog’s needs.
What makes us special is how deeply we care about each dog’s individual personality and well-being. We treat every pet like family, providing a calm, loving environment whether they’re with us overnight or just for the day. It’s incredibly rewarding to see dogs relax, play, and thrive in our care.
What’s new? We’re excited to now offer excursions where dogs can explore new parks and have safe outdoor fun, plus expanded daycare services with an upcoming daycare bus for easy transportation to and from their daily adventures.
At Holy City Semper Fido, our mission is to provide peace of mind to pet parents by creating a true home away from home for their furry family members.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Looking back, the three qualities that have been most impactful in my journey are genuine compassion for animals, reliability, and attention to detail. Having a deep empathy for each pet’s well-being helped me build trust with clients and create a nurturing environment where dogs feel truly at home.
Reliability and professionalism, such as showing up consistently on time, communicating clearly, and following through on promises, have given my clients peace of mind and strengthened my reputation. Lastly, attention to detail and adaptability have been essential because every pet is unique, with different routines and personalities, so being able to listen, observe, and adjust care accordingly ensures the best experience for each animal.
For those starting out as entrepreneurs, my advice is to cultivate genuine empathy not only for your customers but also for the challenges of running a business. Build strong habits around reliability and professionalism because these are the foundation for earning trust and repeat clients. Stay curious and flexible since businesses evolve, and being willing to adapt your services, learn new skills, and respond to feedback will help you grow. Additionally, focus on developing good organizational skills and clear communication as managing clients, schedules, and finances is critical. Above all, be patient with yourself and let your passion guide you through the ups and downs of entrepreneurship.
As we end our chat, is there a book you can leave people with that’s been meaningful to you and your development?
One book that has played an important role in my development is Make Your Bed by Admiral McRaven. This book offers simple but powerful lessons drawn from Navy SEAL training that apply to life and leadership, no matter your field.
A few of the most valuable lessons for me were the importance of discipline, grit, and determination, and starting each day with a simple completed task. It reminded me that success often comes from focusing on the little things consistently. Another key insight was about perseverance—how pushing through difficult moments builds resilience and character. The book also emphasized teamwork and how no one succeeds alone, which resonates deeply with how I approach building trust with both pets and their owners.
Overall, Make Your Bed reinforced that discipline, grit, resilience, and attention to detail are foundational to personal and professional growth. It’s a great reminder that small daily habits and mindset shifts can have a huge impact over time
Contact Info:
- Website: https://www.holycitysemperfido.com/
- Instagram: Holycitysemperfido
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