Meet Logan

We caught up with the brilliant and insightful Logan a few weeks ago and have shared our conversation below.

Alright, so we’re so thrilled to have Logan with us today – welcome and maybe we can jump right into it with a question about one of your qualities that we most admire. How did you develop your work ethic? Where do you think you get it from?

I think as a freelancer you are kind of forced into having a good work ethic but all while knowing you put yourself in this place and you’re okay with that. I appreciate a good hard day’s work, whether that’s a hard day on set filming or working through an edit behind the computer pushing to make a deadline. I think my work ethic comes from the passion that I have with what I do. I love what I do and love being able to push myself to get jobs done and at the end of it I’m happy to be in a position to work hard and love what I do all at the same time.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

I describe myself as a filmmaker, business owner and camera nerd. I run 14K Media and we shoot mostly commercial and marketing content. We help businesses elevate their video content and tell compelling stories that help with their marketing efforts. We branded 14K Media from the beginning as a company that was here to help and provide a high quality service. We pride ourselves on not being too proud. In another sense we want to help clients and focus on their vision with what they need. Sometimes it’s big and sometimes its small but we want to meet their needs. All along the way making it look good and having fun with it.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

I think having the technical skills at the beginning is important. Making sure you can deliver on what you are providing people. Another one that goes right alongside that is good people skills. Being able to put yourself in people’s shoes and making sure things go smoothly. The other is to not let your own ego get inflated during a project or during the early days of running a business. Just being a good person that people want to work with because of your technical skills and because of you.

What would you advise – going all in on your strengths or investing on areas where you aren’t as strong to be more well-rounded?

I think in terms of running a business or working for yourself, at the beginning it works well to go all in on your strengths. Especially the ones that help elevate the actual work you do. The reason why you got into whatever work it is. Then after finding initial success, focus on the things you’re not as good at. For me I was technically good and loved to learn more about that side and get better early on. This helped us push our product and craft further at the beginning. Then when things got to a good place I focused on the things I didn’t enjoy as much and wasn’t as good at. I found a way to enjoy those because they made my technical skills better because I was either more prepared or made the client happier so that made it worth it going through those things.

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