Meet Sierra Jones

We caught up with the brilliant and insightful Sierra Jones a few weeks ago and have shared our conversation below.

Hi Sierra , so happy to have you on the platform with us today and excited to chat about your lessons and insights. Our ability to make good decisions can massively impact our lives, careers and relationships and so it would be very helpful to hear about how you built your decision-making skills.

There have been times when I was paralyzed to make a decision, afraid of making the wrong one. But I’ve learned there’s no right or wrong — there are only choices and lessons. Over time, I became more self-assured, knowing I can always find a way through. When you realize that, you’re not as afraid to try things or take the leap.

I’ve also leaned on trusted sources along the way — not to tell me what to do, but to gently guide me deeper into myself. That’s what my work is about, too: helping people trust their own decision-making, because they’re the only ones who have the answers about the kind of life they want to live. Don’t give your decision-making power away. You come in with yourself and you leave with yourself, and you need to make decisions you can live with. We’ve all made bad decisions, but you learn and move on. The more you know and trust yourself, the faster you can make decisions. Life is about making choices and giving yourself the grace to figure it out as you go.

The more you know yourself, the clearer you are about your vision for your life, the easier decisions become.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’m Sierra, the founder of Follow a Good Feeling, where we create practical, holistic workbooks that blend spiritual wisdom with real-world action. My journey to this work started with a deep love for spiritual practices and an equally strong need to find practical, everyday ways to feel happier, healthier, and more aligned. There were many times in my life when I felt alone and needed guidance, and my goal is to make sure people who find themselves in that same position have affordable resources at their fingertips.

At Follow a Good Feeling, we’re focused on making spiritual insights accessible and useful. We believe everyone deserves to experience fulfillment and joy, and we offer tools—like our beautifully designed workbooks—to help people navigate life’s challenges with more ease and self-trust. Each workbook distills the expertise of diverse practitioners into clear, actionable steps, meeting people wherever they are on their journey. Currently, we have the foundation of classic workbooks that I’ve created from my own experience, which has also led me to a meaningful career in horse advocacy and the organization of transformational events. Ultimately, the vision is to create a library—a database of information and practitioners for seekers to connect with—and this vision is in motion. We’re currently partnering with other professionals to bring this information to seekers in a clear, organized, beautiful, and accessible way.

In addition to building this network of resources, I also work for Freedom Reigns Equine Sanctuary, a nonprofit sanctuary that has rescued over 550 horses from inhumane conditions and advocates for their freedom on public lands. We also offer spiritual workshops in the spring, giving people the chance to experience the presence of these animals while doing deep transformational work. It’s a place of healing and connection, where horses live in natural social circles on more than 3,000 acres of land.

At the heart of it all, my mission is about empowering people to trust themselves, connect deeply with the world around them, and create a life they truly love—because I believe that’s the best way we can also show up for the animals, the world, and ourselves.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

1. Funny enough, I’ve always said that the thing I love most about myself is my curiosity—and also the thing I love least. My curiosity has sometimes made it seem like I was never fully committed to anything. The minute I was over something, I’d be on to the next, and to others, it looked like I was wasting my life and experiences. It was hard feeling like I wasn’t living a linear life and wasn’t striving toward one thing. I had so many moments when I wished I was a doctor, because the path was clearly laid out in front of me and everyone around me would understand what I was working toward. For ten years, I felt like I was constantly having to explain myself to people.

The truth is, I couldn’t see the full picture—and it’s important to take our perceived weaknesses and turn them into our superpowers. I am naturally curious. I don’t think there’s one path to healing. I want to experience so many different things, and because of this, I have the capacity to create a space where someone can explore and find the modality that works for them. I am a curator, I am a connector, I am wide open. Taking my weakness and turning it into my strength is how I found my calling. I will always be a learner, a seeker, a researcher—and I will never only do one thing. It’s not in my makeup.

So my advice is this: take a look at what you consider your weakness and see how it can become a positive. How can the thing people judge you for become the thing that you use as your unique gift?

2. The second would be: find the thing that drives you. For me, it’s connection. In a very practical sense, I love connecting people—it was something I was naturally doing in my life, even when I wasn’t getting paid for it. So take a moment, look at your life, and ask yourself what you do naturally that lights you up. Then, ask how you can start to get paid for it. But take your time with it—let the path be shown to you while you stay grounded in the knowing of what your strengths are. Follow a Good Feeling is all about connecting people—to themselves, to resources, and to other practitioners.

The second would be: find the thing that drives you. For me, it’s connection. In a very practical sense, I love connecting people—it was something I was naturally doing in my life, even when I wasn’t getting paid for it. So take a moment, look at your life, and ask yourself what you do naturally that lights you up. Then, ask how you can start to get paid for it. But take your time with it—let the path be shown to you while you stay grounded in the knowing of what your strengths are.

For me, connection is my purpose. Connecting with animals, helping people feel connected to the world around them, feeling connected to myself, throwing dinner parties where I get to connect with loved ones, connecting to the wild horses—connection is my life pillar. Ask yourself: what is the thing you want to be remembered for when you look back on your life? It can be simple—mine is dinner parties, presence, laughter. I want people to connect. I want to create spaces—virtual or in real life—where people can connect to themselves, to each other, and to the animals and wildness of the world.

3. The last would be trust. It is so easy to doubt ourselves—I do it all the time—but your vision needs to be bigger than your fears. We have a short life, and it’s important to me that I go for what I want. It’s important to me that I have no regrets. It’s important to me that I live a life for myself. I don’t want to get to the end of my life and wish I had tried, or get upset that I let fear hold me back. I trust that life is supposed to be more fun and magical than that. Life can be absolutely brutal, but if you take all the hard lessons, I really believe that, at the core, you’re supposed to enjoy the journey and trust that the things happening to you are for your spiritual evolution. It’s a hard life if you don’t look at it that way. I look at things as happening for me, to bring me closer to myself. Trust is huge—trust that everything is happening for a reason, trust yourself, trust your decisions. You can’t know the full picture; you just have to follow a good feeling and see where it takes you.

I trusted a feeling of wanting to ride a horse, and I couldn’t understand it—it wasn’t going to make me money or fix my relationship—but I trusted it anyway. I followed a good feeling, and it opened up a world of adventure, friends, new relationships, money, career, community, and purpose. I followed a good feeling without any promises of what it would mean, and it took me places better than I could have ever imagined.

One of our goals is to help like-minded folks with similar goals connect and so before we go we want to ask if you are looking to partner or collab with others – and if so, what would make the ideal collaborator or partner?

Yes—collaboration is at the heart of everything I do. My whole organization is built around it. Over the past ten years, I’ve been on a deeply spiritual exploration and have met people with incredible depth and wisdom to share with the world. They are a huge inspiration to this company. My work is organized into four categories that reflect the different ways we can grow, heal, and expand:

WITHIN (West: Rites of Passage): A space for navigating personal transformation and life’s meaningful transitions—like moving through grief, starting something new, or stepping into motherhood.

BELOW (South: Earth Mama): A space to reconnect with the rhythms of nature, nourishment, and grounded living—like growing your own food, making herbal remedies, or cooking with the seasons.

ABOVE (North: Ancient Wisdom): A space to honor timeless traditions and receive higher guidance—like exploring practices such as yoga, Ayurveda, or shamanic healing.

BEYOND (East: Spirituality): A space to explore energy, spirit, and the unseen forces that guide us—like tuning into intuition, energy healing, or connecting with the quantum field.

My goal is to bridge seekers to facilitators and to build a large, accessible network of resources that supports people on their journey. I’m always looking to collaborate with practitioners, teachers, healers, and creators who share this vision—people who want to make their wisdom more accessible and help others find their own unique path.

If this speaks to you, I’d love to connect. You can reach out through my website followagoodfeeling.com or find me on Instagram at @followagoodfeeling. Let’s see what we can create together.

Contact Info:

• Website: https://followagoodfeeling.com/
• Instagram: https://www.instagram.com/followagoodfeeling/
• Other: Pinterest – https://www.pinterest.com/Followagoodfeelingco

  Also everything is being relaunched in one month!! so my website is currently down or is the old version – so ideally you guys dont put anything up until its relaunched? Would that be alright – shooting for July 1st (which is more than likely going to happen)

Image Credits

All my images + two off of free website: https://dupephotos.com/home