Meet Travis White

We were lucky to catch up with Travis White recently and have shared our conversation below.

Travis, so great to be with you and I think a lot of folks are going to benefit from hearing your story and lessons and wisdom. Imposter Syndrome is something that we know how words to describe, but it’s something that has held people back forever and so we’re really interested to hear about your story and how you overcame imposter syndrome.

Imposter syndrome wasn’t something I could just “think” my way out of. I had to live through it—over and over—until the voice that doubted me got quieter than the one that believed in my purpose.

For years, I was behind the scenes of some of the most high-profile brands in the world, working in rooms where people didn’t always look like me, think like me, or come from where I came from. I was raised in Shreveport, got married at 21, and found myself navigating rooms in Los Angeles that felt worlds apart from that beginning. Even as I excelled, I was often the one making things happen silently—without being seen for the full power of my creativity.

But imposter syndrome really hit hardest when I stepped out on my own. When I launched TLW Agency and RAYVENT, I didn’t have the machine behind me anymore. Just my vision, my name, and the pressure of doing it without a safety net. There were moments I asked myself: Am I really good enough to do this on my own? Will anyone care if it’s just me out front?

That question haunted me. Until one day, I realized: I was the machine. I had been all along.

I built campaigns. I led launches. I didn’t just belong in those rooms—I helped architect them. And now, I’m building new rooms where I set the tone, the mission, the lighting, and the legacy.

I overcame imposter syndrome by doing the thing anyway—even when it was scary. I pushed through the fear, through heartbreak, through losing everything and rebuilding it all on my terms. Not with fake confidence, but with real faith. I learned to trust that my voice was valid, my experience was earned, and my creativity was enough.

And now? I use that experience to make space for others. Whether I’m mentoring youth through the Pro Animal Awards, highlighting Black-owned vegan brands, or giving away RAYVENT profits to causes I believe in—I’m no longer trying to prove I belong. I know I do.

Because if you spend your life waiting for permission to feel worthy, you’ll miss your moment. And this is mine.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’m a digital storyteller, entrepreneur, and vegan activist—founder of TLW Agency and my eyewear brand, RAYVENT. Everything I do is rooted in impact and intention. Whether I’m building creative campaigns, helping clients share their truth online, or designing sunglasses that challenge fast fashion and give back to the planet—I move with purpose.

After spending years behind the scenes producing social content for global brands, I decided to bet on myself. I built TLW Agency from scratch to support purpose-driven entrepreneurs and change-makers. That quickly evolved into something bigger: helping people tell stories that shift culture, especially in wellness, fashion, food, and activism.

Most exciting for me right now is RAYVENT. What started as a dream became a real brand in 2025—and we just launched our first drop. The vibe is bold, edgy, and expressive, and 10% of all profits go to causes I care about, like the Plant Based Treaty. For me, it’s not just about looking good—it’s about making good inevitable.

At the same time, I recently founded TLW Impact, a nonprofit focused on raising money to fund bold, community-driven initiatives—from supporting young animal advocates to funding programs that uplift marginalized voices. We’ve already started giving back, and the momentum is only growing.

I’m proud to stand at the intersection of creativity and cause. I’ve lived through reinvention, heartbreak, and healing—and I use every piece of that to build brands that mean something.

Whether it’s designing your new favorite sunglasses, mentoring a young creator, or helping a business tell its story with heart—I’m here to make every moment matter.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, the three most impactful qualities in my journey were resilience, vision, and emotional intelligence—and I had to earn all three the hard way.

Resilience showed up when everything fell apart. I went through a divorce, started over in my career, and built a brand from scratch with no blueprint—just faith and fire. Resilience isn’t just about surviving—it’s about learning to trust yourself when everything is silent and no one is clapping yet. My advice? Embrace the plot twists. They’re shaping your strength.

Vision kept me grounded. Even when I didn’t have all the answers, I had a feeling. A pull. I knew I wanted to create things that would last, things that would mean something. You don’t need permission to build what doesn’t exist yet. Protect your vision like it’s sacred—because it is.

And emotional intelligence? That’s the secret sauce. Knowing how to read a room, how to lead with compassion, how to move through heartbreak and still show up—that’s been just as powerful as any technical skill I’ve learned. For anyone just starting, I’d say: work on understanding yourself first. That’s how you lead with authenticity.

The best advice I can give? Don’t wait until you feel “ready.” Start with what you have, where you are, and let your consistency teach you everything else. You already have the magic—you just need to keep moving forward long enough to see it work.

Is there a particular challenge you are currently facing?

Right now, my biggest challenge is turning momentum into sustainability. I’ve built the brand. I’ve built the agency. I’ve told the story. But the hardest part has been converting all that creative energy into consistent financial growth—especially as a solo entrepreneur, activist, and someone who leads with heart first.

Launching RAYVENT, my sunglasses line, was a dream come true. But dreams take real infrastructure to scale. I’ve had to learn how to become not just a visionary—but a systems builder. From supply chain and marketing funnels to sales conversion and community engagement—it’s been a crash course in building a fashion brand from the ground up, while staying rooted in my values.

What’s helping me move through this? Strategy, collaboration, and trust. I’m doubling down on data, refining my audience journey, and aligning with partners who believe in the vision. I also started TLW Impact, a nonprofit, to channel my advocacy work in a way that complements my brand—so I’m building both a business and a legacy at the same time.

This chapter is teaching me patience, discipline, and how to ask for help—three things I didn’t always think I needed. But now, I see them as part of my next level.

I’m not chasing “viral.” I’m building something that will still matter in ten years. And that kind of impact takes time—and real work.

Contact Info:

• Website: https://www.rayvent.com/
• Instagram: https://www.instagram.com/traviswhite/
• Linkedin: https://www.linkedin.com/in/travislynnwhite/
• Twitter: https://www.linkedin.com/in/travislynnwhite/
• Youtube: https://www.youtube.com/@travislwhite
• Other: https://traviswhite.mychannl.com/

Image Credits

Photoagrapher: Josh Fogel
Photoagrapher: Habitat LA
Photoagrapher: Captured by Pax