Meet Lacey Newman

Alright – so today we’ve got the honor of introducing you to Lacey Newman. We think you’ll enjoy our conversation, we’ve shared it below.

Lacey, so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?

If you had asked me a few years ago what my purpose was, I probably would’ve given you a polished answer about helping people, being of service, building something meaningful.

And honestly, I would’ve believed it. But the truth is, I didn’t really find my purpose until I stopped trying to be what everyone else needed me to be.

For most of my career, I did what high-achieving women are taught to do: work harder, say yes, stay grateful, keep climbing. I was a top-producing real estate agent, constantly chasing the next deal, the next client, the next version of success. And to be fair, I was really good at it. But behind the scenes, I was exhausted. I felt stuck in a cycle of performing, proving, and pretending everything was fine.

My wake-up call wasn’t dramatic. No huge crash. No rock bottom. Just this slow, persistent sense that something didn’t feel right anymore. That maybe the life I had built wasn’t actually the one I wanted.

At first, I tried to tweak things. I restructured my calendar. Hired more support. Took some trips. But the deeper truth was, I had outgrown the version of myself who built that life.

And the scariest part? I didn’t know who I was without her.

Finding my purpose wasn’t about reinventing everything overnight. It was about getting quiet enough to hear myself again. It was about remembering what actually lit me up, before I started living on autopilot. And eventually, it became clear. I wasn’t here just to sell real estate. I was here to help women build aligned, sustainable businesses that feel as good on the inside as they look on the outside.

Now, I coach high-achieving women — many of them agents, like I was — who are ready to grow without burning out. I teach strategy, yes. But more than that, I hold space for people to become the version of themselves they’ve always known they could be, if they could just stop spinning long enough to remember.

If you’re still figuring out your purpose, I want you to know it’s okay if it doesn’t come with a lightning bolt. Mine didn’t. It came with quiet decisions, hard conversations, and a willingness to let go of who I thought I had to be.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

I’m Lacey Newman, founder of Elevated Agents, a coaching company that helps high-performing real estate agents grow their businesses without burning out their lives.

After two decades in the industry and building a top 1% team in Nashville, I realized the real estate world is full of training on how to sell, but almost nothing on how to lead, scale, and structure your business in a way that actually supports your life.

What makes this work so special to me is that we don’t just teach tactics. We help agents become the kind of leaders, CEOs, and women they’ve always wanted to be. My programs blend mindset, systems, and aligned strategy so that our students can break the feast-or-famine cycle, build real momentum, and grow in a way that feels true to them.

Our flagship offer is The Elevated Agent Collective, a coaching experience designed for agents doing $10M–$30M in volume who are ready for more structure, visibility, and support.

And this year, we’re expanding. I’m launching The Aligned CEO Circle, a mastermind for women entrepreneurs who are ready to step into their next level of leadership. While it began as a space for real estate team leaders, this next iteration is intentionally designed for women across industries who want to scale without losing themselves in the process.

Outside of coaching, I’m also a speaker, mom, and top 1% real estate team leader. This next chapter is about scaling the impact of the mission…not just the business. That means more stages, more storytelling, and continuing to build a company that helps women lead with clarity and live with intention.

If you’ve ever felt like your success came at the cost of your peace, this work was built for you.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

1. Discernment
Learning to trust myself and make aligned decisions instead of reactive ones changed everything. Early on, I said yes to too many things out of fear or obligation. But as I grew, I realized that clarity and boundaries are what actually create momentum. My advice? Don’t just chase opportunities. Get clear on what you’re building and let that vision guide your yeses and your no’s.

2. Communication
Whether it’s leading a team, coaching a client, or setting expectations with my kids, everything gets better when you know how to communicate clearly and kindly. This wasn’t something I was naturally good at. It took practice. But learning to speak from both strength and compassion has been a game changer. If you’re early in your journey, start by being honest with yourself first. The rest follows.

3. Emotional Regulation
I used to think success came from always doing more. But true leadership is about staying grounded when things get messy. Learning how to regulate my nervous system, lead from calm instead of chaos, and not outsource my self-worth to outcomes is what unlocked real growth in business and in life. My advice here is simple. Take care of your energy first. The strategy works better when you do.

None of these are quick wins. But they are the long game. And they’re what allowed me to build something sustainable, not just successful.

We’ve all got limited resources, time, energy, focus etc – so if you had to choose between going all in on your strengths or working on areas where you aren’t as strong, what would you choose?

I believe we’re at our best and our most successful when we go all in on our strengths.

The world tells us to be well-rounded. To work on our weaknesses. But I’ve found the opposite to be true. When we spend the majority of our energy trying to fix what we’re not naturally great at, we stay stuck in a cycle of frustration and burnout. But when we double down on what lights us up — the things we enjoy and are naturally gifted at — we become more productive, more magnetic, and far more fulfilled.

That’s not to say we ignore our blind spots. Of course we grow. Of course we build awareness and shore up what needs to be strengthened. But I’ve found that true alignment doesn’t come from trying to be everything to everyone. It comes from becoming the most ideal version of yourself and letting that version create your most ideal opportunities.

When I stopped trying to be the agent who did it all and instead owned the fact that my true strength was vision, strategy, and leadership, everything changed. I built a team that could support the rest. And I built a coaching company that lets me live fully in that strength zone every single day.

My advice? Pay attention to what feels expansive. What energizes you. What people consistently come to you for. That’s usually the clue. Lean into that. Build around that. And watch what happens when you stop trying to be well-rounded and start building your business around who you actually are.

Contact Info:

• Website: https://www.laceynewman.com
• Instagram: @laceynewman_

Image Credits

Stephanie Sorenson