Alright – so today we’ve got the honor of introducing you to Brandon Perez. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, so we’re so thrilled to have Brandon with us today – welcome and maybe we can jump right into it with a question about one of your qualities that we most admire. How did you develop your work ethic? Where do you think you get it from?
Honestly, I get my work ethic from my family and my experience as a first-generation American. Mexican culture has this idea that the worst thing you can be is lazy. It’s not always the healthiest mindset, but it definitely pushes you to show up and get things done.
Before I ever filled out a W-2 or got a real job, I was already putting in work. Saturdays weren’t for sleeping in, they were for yard work, helping my dad on random odd jobs, or lending a hand at relative’s houses. That kind of upbringing definitely imprints a drive in you early on.
If I’m being real, it comes at a cost. Sometimes I feel guilty just relaxing. Like, if I’m not constantly doing something productive, I’m wasting time. That mindset made it tough when I first started releasing music. I felt like everything needed to be perfect before I could share it, or the opposite- where I just needed to write and record just for the sake of writing and recording. But that’s not how growth works. Especially when you’re building something from scratch.
These days, I still hold myself to a high standard, but I’ve learned to recognize when I’ve truly given something all that I can. That balance is where my work ethic lives now: push hard, but don’t burn out trying to be flawless.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
My name is Brandon Pérez, and I’m a Mexican-American rapper from Southern California. I’ve been in love with rapping for as long as I can remember. Whether it was freestyling with friends or cousins, I’ve always chased that feeling of surprising people with my lyrics and energy.
I took that passion seriously during the pandemic. With all the free time and isolation, I finally invested in the gear and started seeking up knowledge wherever I could, like YouTube tutorials, online forums, advice from friends, anything really to get started.
Since then, I’ve dropped my debut, self-titled album “Pérez” and followed it up with several singles. In the past few years, I’ve also had the chance to visit Mexico more often. Being in those environments gave me a fresh wave of inspiration, and I started incorporating more of our culture into my sound. Almost every track now has a bit of Spanglish in it—it’s just how I think and talk, and I want that to come through in the music.
I’m currently working on some collabs with other Latino artists I respect. It’s been exciting to build something with artists who understand both the grind and the cultural roots behind what we’re doing. Everything feels like it’s unfolding naturally right now, and I really believe this is just the beginning.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
There are so many little things people have said to me over the years that stuck with me, even if they didn’t mean them to be deep.
One of the biggest influences was my abuelito – may he rest in peace. He used to tell me I was going to do great things. He didn’t even know I rapped; he just believed in me, no matter what path I chose. He also used to say, “El burro trabaja doble,” meaning the lazy person ends up working twice as hard. That always stuck with me. So when I release something, I make sure it’s something I believe in. That pride in your work matters.
Confidence is everything. If you don’t believe in what you’re doing, how can anyone else? I’ve literally snuck into music festivals just by walking in like I belonged there – just off pure confidence, haha. I’ve never heard Lil Wayne say he was “decent” at rapping, he’s always the “best rapper alive.” That mindset makes a difference.
And finally, gratitude. It’s underrated. Whether it’s a flat tire or a great day, there’s always something to be thankful for. I just had a flight delayed two hours, and I reminded myself that it could’ve been five. That kind of self-talk really shapes your perspective. If you approach every situation with gratitude, you’ll find peace even in the tough moments. Be kind to yourself, it goes a long way.
One of our goals is to help like-minded folks with similar goals connect and so before we go we want to ask if you are looking to partner or collab with others – and if so, what would make the ideal collaborator or partner?
100%. I’m always open to working with people who are chasing greatness and take pride in what they do. Lately, I’ve been fortunate to meet a lot of artists at shows who bring that same energy. Whether it’s collaborations on tracks, event invites, or just building real creative relationships, it’s all part of the journey.
Right now, I’m especially inspired by Latino rap and the artists I’ve connected with in that space. I even recently started a song with a barber I met in Mexico who also raps. And honestly? It’s already sounding like one of my favorite tracks yet.
I just appreciate people who show up with a clear vision. If you’re passionate and ready to build something with intention, I’m down to connect.
Contact Info:
- Website: https://linktr.ee/perez_music?fbclid=PAQ0xDSwLYSXpleHRuA2FlbQIxMQABp5iwbuiSU5MJl1NV8-6WG-O5d4bd8HAuirJs9fBZtPdqspeQ2x6sNO0jubHW_aem_5dc3Q8p215MLZD1x1Ikb_g
- Instagram: https://www.instagram.com/perezmusicc?igsh=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr
- Youtube: https://www.youtube.com/@Perez-music/featured
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