We caught up with the brilliant and insightful Kacey Primer a few weeks ago and have shared our conversation below.
Kacey, we’re thrilled to have you on our platform and we think there is so much folks can learn from you and your story. Something that matters deeply to us is living a life and leading a career filled with purpose and so let’s start by chatting about how you found your purpose.
I found my purpose by paying attention to what really sparked joy, like the things I did effortlessly and the way people responded to them. At first, I didn’t think design would be a career for me, because I was intimidated by the behind the scenes of it all. But over time, with knowledge, education and especially hands-on experience, I realized, I could approach interior design in my own way and professionally. I also deeply understood it wasn’t just about creating beautiful spaces, but how those very spaces made people feel. That shift helped me step fully into my purpose: creating environments that support, inspire, and reflect the people who live in them. Hence, my motto “creating feel good spaces that work.”
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
At 26th & Oregon, I design feel good spaces that work. These are interiors that are beautiful, functional, and full of personality. My style blends sophistication with the unexpected, creating curated environments that reflect who you are and how you live.
What excites me most is seeing people feel at home in a space that finally makes sense for them emotionally and practically. I love telling stories through design, layering color, texture, and intention in a way that feels timeless yet bold and maybe even a bit quirky.
Later this year, I’m launching Unapologetically Designed, a course for intermediate designers ready to elevate their skills without compromising their creative voice. At the heart of everything I do is the belief that beauty is the baseline, but great design should also feel like you.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Trust your gut, stay flexible, and tell stories through your work. Those three things have shaped my design journey more than anything. My advice? Stay curious, be okay with the mess, and lead with what makes you different because that’s where the magic is.
What is the number one obstacle or challenge you are currently facing and what are you doing to try to resolve or overcome this challenge?
Right now, my number one challenge is scaling and growth that allows me to expand my business in a way that feels aligned, intentional, and sustainable. I’ve built 26th & Oregon with a lot of heart and hands-on creative energy, but as demand grows, I’m having to shift from being the “do-it-all” designer to being a more strategic leader.
To work through it, I’m focusing on refining my systems, building out a trusted team, and creating offerings like my upcoming interior design course that allow me to reach more people without burning out. It’s a constant balance between protecting the soul of my brand and stepping into bigger opportunities, but I’m learning to delegate, say no when I need to, and stay rooted in the vision that got me here.
Contact Info:
- Website: https://www.twentysixandoregon.com
- Instagram: https://www.instagram.com/26thandoregon
Image Credits
Images 1-5: Anastasia Alkema Photography
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