We were lucky to catch up with Stacey-Marie Williams recently and have shared our conversation below.
Stacey-Marie, thanks so much for taking the time to share your insights and lessons with us today. We’re particularly interested in hearing about how you became such a resilient person. Where do you get your resilience from?
Honestly, I think it’s a toss-up between my faith and my buttercream! But truly, my resilience comes from my relationship with Jesus Christ. Just like dough needs time to rise, I’ve had to learn to be patient and trust that every challenge is shaping me for the better. Through Iconic Desserts, I’ve realized that even when things don’t go as planned, there’s always a way to turn it around; kind of like salvaging a recipe and ending up with something even better. My faith gives me the strength to keep going, and my passion for baking and bringing joy to others keeps me inspired.
Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
Let’s just say, dessert has become my love language. As the founder of Iconic Desserts, I specialize in creating custom cakes, cupcakes, and sweet treats that bring people together and add a little extra magic to life’s moments. What started as a creative outlet quickly grew into a full-fledged business rooted in joy, celebration, and a serious sweet tooth.
What makes this journey so special to me is seeing the reactions when clients get their custom order; it never gets old. Whether it’s a child’s first birthday cake or an elegant dessert table for a bridal shower, those little moments of happiness are why I do what I do. I’m all about flavor meeting flair, and I believe every dessert should taste as good as it looks.
What sets Iconic Desserts apart is our attention to detail and commitment to customer experience. I pour my heart (and a lot of butter) into every order, making sure each dessert feels personal, polished, and of course, delicious. No matter the occasion, big event or small gathering, I want people to feel like they’re getting something truly special.
Right now, I’m excited about what’s next. We’re exploring expansion through a cloud kitchen or even a dessert truck to bring our treats to more neighborhoods and events. It’s a big step, but one that feels right as we grow. I’m incredibly grateful for the support of our customers, and I can’t wait to see where this next chapter takes us
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Looking back, I’d say the three qualities that have been most impactful in my journey are creativity, attention to detail and resilience.
Creativity is like the sprinkles on a cupcake; it adds that extra special something that makes it stand out. Attention to detail is like making sure the frosting is perfectly piped; its all about the little things that make a big difference. And resilience is like trying to get the perfect cookie texture; sometimes you need to try again and again before you get it just right.
If I could offer any advice to someone just starting out, I’d say: try new things, don’t fear failure, and stay flexible. Mistakes are part of the process, even the best mess up sometimes. What matters most is how you grow from it. And remember; take things one step (or batch!) at a time. With practice and patience, your confidence and skill will rise right along with your results.
How can folks who want to work with you connect?
I’m always looking to butter up new partners and collaborators. I’m especially interested in connecting with event planners, corporate teams, local businesses, and schools or universities; after all, who wouldn’t want to rise to the occasion with a sweet partnership. If you’re reading this and think we could create something amazing together, let’s chat! You can reach me through my website, email, or social media; whatever’s easiest for you. I’m excited to explore opportunities that bring joy to our community and make Iconic Desserts part of something truly special.
Contact Info:
- Website: https://www.iconic-desserts.com
- Instagram: https://www.instagram.com/iconic_desserts/
- Facebook: https://www.facebook.com/iconicdesserts?_rdc=1&_rdr#
- Yelp: https://www.yelp.com/biz/iconic-desserts-millersville?osq=Iconic+Desserts
- Other: Email: [email protected]
Image Credits
Portrait and in-action photo by Steven McFarlane Photography
so if you or someone you know deserves recognition please let us know here.
