Sanam Farahanchi of Los Angeles on Life, Lessons & Legacy

Sanam Farahanchi shared their story and experiences with us recently and you can find our conversation below.

Sanam, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What is a normal day like for you right now?
I start my mornings at 6:00 am preparing breakfast and lunch for my family. By 7:30, I’m out the door to drop my son at school before heading to my office and warehouse in downtown Los Angeles. My workday begins with answering emails, fulfilling customer orders, and organizing content in ClickUp for my VA to use in the upcoming weeks.

The afternoon is a mix of meetings, more emails, and quick breaks for lunch before it’s time to pick up my son and get him to his afternoon activities. I make space for myself with either a short run or a 45-minute workout, then head back to prepare dinner.

Evenings are for winding down — I tuck my son into bed by 8:00 and wrap up my day with lights out at 10:00.

Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, my name is Sanam Farahanchi, and I’m the founder of BODO ActiveWear, a women’s luxury activewear brand based in Los Angeles. As both a mom and an entrepreneur, I wanted to create activewear that not only performs well but also makes women feel confident, powerful, and stylish in every part of their day.

What makes BODO unique is our focus on premium fabrics, innovative details, and empowering design — including a new fabric technology that releases a refreshing mint scent when you sweat. Beyond clothing, I see BODO as a movement that celebrates women who balance family, career, and self-care with strength and style.

Right now, I’m working on expanding our collections, building partnerships with fitness communities, and growing our ambassador program to connect with more women who share our mission.

Great, so let’s dive into your journey a bit more. What did you believe about yourself as a child that you no longer believe?
Growing up, I always believed I was the shy one — the girl who had a hard time connecting with people. That’s what I was told, and I carried it with me for years. But life has a way of reshaping you. Getting married, moving to America, becoming a mom, and starting my own business all pushed me out of that shell. Now, I feel empowered and confident in ways I never imagined. I’ve realized I can walk into a room, connect deeply, and even become the heart of the conversation and the community around me.

What did suffering teach you that success never could?
Suffering taught me resilience in a way that success never could. When you’re in pain, whether it’s from personal struggles, motherhood challenges, or the ups and downs of building a business, you learn how strong you truly are. Success feels amazing, but it doesn’t test you the same way. Suffering showed me patience, empathy, and the ability to keep moving forward even when things feel impossible. It grounded me and reminded me that strength isn’t just about winning — it’s about rising when everything around you feels heavy.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. Is the public version of you the real you?
Yes — what you see is truly who I am. I’ve worked hard to align the way I show up in public with the person I am at home and in my heart. The confidence, energy, and positivity I share with others come from real experiences of growth, struggle, and resilience. I believe authenticity is powerful, so the version of me you see is the real me — just as much a mom, a woman, and a business owner as I am in private.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. If you knew you had 10 years left, what would you stop doing immediately?
If I knew I had only 10 years left, the very first thing I would stop is entertaining negative thoughts. Life is too short to waste energy on doubt, fear, or self-criticism. Instead, I would choose to fully embrace positivity, gratitude, and presence — because that’s what truly makes the time we have meaningful.

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