We recently had the chance to connect with Alvaro Psevoznik and have shared our conversation below.
Good morning Alvaro, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What is a normal day like for you right now?
I wouldn’t call my days “normal.” Running a marketing agency and co-running an entertainment group with three companies across three continents means my calendar is a mix of time zones, teams, and projects that rarely repeat. I start early with a 40-minute Zoom workout with my trainer in Argentina, then sort my to-do list into what’s urgent, important, delegable, or only I can handle. Mornings usually belong to the marketing agency, afternoons to Blueteam—unless Europe needs me earlier. The rest is a steady flow of Zoom calls, WhatsApp threads, and emails, with the real challenge being staying focused on one thing while the world throws ten at me.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Alvaro Psevoznik, born and raised in Salta, Argentina, and based in Miami since 2002. I lead The Disartmedia Group, which houses two niche agencies: Foodie, Restaurant Marketing Agency, serving the hospitality industry, and DM Agency, focused on high-value home improvement brands. I’m also the COO and co-founder of The Blueteam Group, an entertainment company with three divisions: live concerts and tours across the U.S., Spain, and Latin America; a branding and AI marketing agency for the show business industry; and a ticketing platform.
My career has always straddled marketing and entertainment, so my workdays can swing from crafting a digital strategy for a restaurant chain to coordinating logistics for a Monster Jam show in Chile or Argentina.
At the moment, I’m deep into dozens of projects—each unique enough to keep life both exciting and unpredictable.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who were you before the world told you who you had to be?
Sometime in 1990, I was a young guy in a small city in Argentina, walking into my first job and instantly realizing I wasn’t built to follow someone else’s script. That day made it clear—I needed to lead, to build things, to take risks.
Since then, I’ve had my share of wins and plenty of failures, but at 53, I can say that instinct was right. Every success, every mistake, has been on my own terms.
Do you remember a time someone truly listened to you?
In the late ’90s, I was running a radio station in Salta, Argentina, when an intern—only a few years younger than me—told me he didn’t like taking orders from anyone, including me. Instead of being offended, I saw myself in him. I didn’t have a wealth of experience to offer, but I told him: “I also hate taking orders, especially when I disagree. Learn this business as fast as you can, and become your own boss as soon as possible.”
Today, he’s one of the most influential media moguls in Salta and a close friend who still recalls that conversation as a turning point.
Next, maybe we can discuss some of your foundational philosophies and views? What would your closest friends say really matters to you?
Money matters. Power matters. But family, friends, and health—mental and physical—matter most. Time with loved ones is priceless, and I’ll admit I sometimes forget that myself.
Without health, strong family ties, some personal time, a nice steak with wine among friends, or the chance to travel around the world and leave work behind, money and power are just numbers.
Okay, so before we go, let’s tackle one more area. If you retired tomorrow, what would your customers miss most?
They’d miss me being on top of everything—following up on the small details, offering advice and ideas even when it’s beyond what they’re paying for. I’m not friends with my clients, except in a few cases, and I don’t treat them like friends just to be polite. But internally, I see them as friends in need, and I think they feel that. I go beyond what’s expected, and that’s what they’d miss most.
Contact Info:
- Website: www.foodie.agency and www.blueteamgroup.com
- Linkedin: in/psevoznik
Image Credits
Foodie Agency website, La granja de Zenon (kids show) and Monster Jam: both shows promoted by Blueteam Live Entertainment (a division of The Blueteam Group).
so if you or someone you know deserves recognition please let us know here.
