Taneka Joyce shared their story and experiences with us recently and you can find our conversation below.
Taneka, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. Have any recent moments made you laugh or feel proud?
Absolutely. My proudest (and funniest) recent moment came from my daughters. They’ve been my constant reminder of why I continue to push through the trials of entrepreneurship. One day, out of the blue, they were giggling and called me their “movie superstar seller who dresses like a rockstar and sells the best things like a baddie.” Hearing them describe me like that made me laugh — but it also touched my heart in the deepest way. In their eyes, I’m someone powerful, stylish, and successful — someone they want to be like one day. That small moment reminded me that even on my toughest days, they’re watching. And because of that, I’ll always keep going.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Taneka Joyce — a self-confidence advocate, mother, speaker, and multi-brand entrepreneur dedicated to helping women and youth rediscover their power, purpose, and voice.
I launched my first brand, Dimple Queenz B&M, as a beauty and grooming company with a mission rooted in confidence and self-expression. That journey opened my eyes to how deeply beauty, self-worth, and healing are connected, which inspired the creation of my nonprofit, ReJoyce Aspirations Foundation — an organization focused on building self-confidence, encouraging spiritual growth, and supporting career development among mothers, young women, and teens.
Today, that original beauty brand is evolving into an elevated label called Ten|Twenty-Four, officially launching Fall 2025. Inspired by my birthday (October 24th), the rebrand represents the date confidence was born — a celebration of timeless femininity, legacy, and the woman who continues to reinvent herself.
Under my umbrella, The Joyce Group, I am simultaneously relaunching multiple branches — each one anchored in service, empowerment, and authenticity. Whether I’m hosting transformational workshops or building partnerships in my community, everything I do is centered on making sure others feel seen, supported, and inspired to become the best version of themselves.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What did you believe about yourself as a child that you no longer believe?
As a child, I believed I had to be perfect — polished, quiet, strong, and put together at all times in order to be worthy, loved, and successful. I thought any mistake or flaw meant I wasn’t good enough to be seen or celebrated. Today, I no longer believe that. I’ve learned that my power has always lived in my imperfection — in my ability to be vulnerable, grow through adversity, and rise again after every fall. My journey has taught me that confidence isn’t about being perfect — it’s about being persistent, authentic, and brave enough to keep showing up as me, despite the odds.
Was there ever a time you almost gave up?
Yes — after my car accident in November 2022, I genuinely felt like everything I had worked for was slipping away. I had just become a certified lash tech and notary between August and October 2022, gearing up to expand into new business ventures — and suddenly everything stopped. I was in constant physical pain, lost income, couldn’t afford inventory, and ultimately lost my car because I didn’t have the funds to repair the accident damages. What hurt even more was having to step away from full-time entrepreneurship and return to the medical field just to survive — it was humbling, scary, and deeply depressing. I truly questioned if I should keep going. But even in that darkest moment, something inside of me wouldn’t let me give up. My faith, my purpose, and my vision reminded me that this wasn’t the end — it was just the setup for an even greater comeback, which I’m now walking into.
Sure, so let’s go deeper into your values and how you think. What’s a cultural value you protect at all costs?
Integrity — in all its forms.
Whether it’s honoring your word, staying true to your identity, creating safe spaces for others to show up as themselves, or refusing to compromise your moral compass for convenience or acceptance — cultural integrity shapes everything. It protects authenticity, trust in community, and long-term impact, which are all things worth safeguarding at all costs.
Okay, so before we go, let’s tackle one more area. What is the story you hope people tell about you when you’re gone?
That I lived on purpose.
That I loved people loudly. That I never allowed life’s detours to make me bitter — only better. That I was a woman who believed faith over fear could move anything. That I showed up for women the way I wished someone would’ve shown up for me — and because of that, generations of daughters and mothers after me walk with their shoulders back just a little higher.
That I didn’t just build brands or businesses — I built bravery in other people.
Contact Info:
- Instagram: https://www.instagram.com/dimplesrejoyce?igsh=MXZ6YjhvZHJ2MTJsZA%3D%3D&utm_source=qr
- Facebook: https://www.facebook.com/share/1B1CZicHaY/?mibextid=wwXIfr
Image Credits
Photo 1: Pace Center For Girls, TLH
Photo Credit 2: Powered x Dex-MGM FILMS -Martin Price Jr
Photo Credit 3: Photographer Joshua Roberts x Innovative Designs
Photo credit 4: RedHed Photography
Photo credit 5: Pace Center for Girls, TLH
Photo credit 6: ShaQuaylyn Shedrick x She Academy
Photo credit 7: Jim Moran Institute of Entrepreneurship Florida State University
Photo Credit 8: T. Joyce
so if you or someone you know deserves recognition please let us know here.
