We recently had the chance to connect with Paula Rosero and have shared our conversation below.
Paula, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: Are you walking a path—or wandering?
I’m walking a path, but at the same time, I don’t mind leaving that path, go to a different one for a few, coming back again.
Stop and make a picnic on that path, enjoy life!
Success is not about the main goal but the journey, and I’m enjoying mine.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Paula Rosero, a 25 year old ecuadorian that lives in NYC. I moved here 4 years ago feeling completely lost, now I’m a professional makeup artist, I managed to get an awesome corporate job, I discovered my passion for running and created my own run club! (We just turned 1 year), started my own podcast and I’m a content creator with more than 220K followers across channels.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What did you believe about yourself as a child that you no longer believe?
The conditions of my environment affected the outcome. That’s a lie.
It’s true privilege exists. But if you can dream it you can do it. I used to have a poster of times square (I know TIMES SQUARE lol) on my wall in ecuador. I used to see if everyday thinking how a south american kid like me without a visa, english is not my first language, I have no family over there, could actually make it in NYC. Fast foward, you can!
What’s something you changed your mind about after failing hard?
I ran my first marathon this april 2025, I trained for months, 50 miles a week, nutrition, recovery, all of it. The week of the marathon, in Paris, I got food poisoned, I ran the marathon with pain and missed my time goal (by a lot) I learned that just by showing up, I already won!
I learned not to be so hard on myself, to always do the best you can even if that doesn’t look the same everyday
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What are the biggest lies your industry tells itself?
In my 2 industries makeup and running.
Makeup- guys! stop buying all products to achieve the perfect look, learn how to use then and with a few (and affordable) ones you will create the most wonderful look.
Running- pace doesn’t matter! It doesn’t matter if you just went out for a little jog, you’re still a runner
Okay, we’ve made it essentially to the end. One last question before you go. Have you ever gotten what you wanted, and found it did not satisfy you?
Yes! Currently at my first ever corporate job in nyc. It’s not that I hate it, but it’s something I wanted so bad after being an inmigrant not being able to work those sort of office jobs.
Working in restaurants and retail, I wanted this job so badly and now that I have it, it doesn’t feel like what I thought it would be.
Contact Info:
- Instagram: https://www.instagram.com/paularosero1?igsh=dW5ic3pvdGdpaG9l&utm_source=qr
- Youtube: https://youtube.com/@paularosero1?si=okRUi11glRSehknb
- Other: https://linktr.ee/paularosero?utm_source=linktree_profile_share<sid=bea2a07a-b8fc-4577-be28-852f8dbeb713
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