Story & Lesson Highlights with Karolina Geits of Soho

We recently had the chance to connect with Karolina Geits and have shared our conversation below.

Karolina , really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What is a normal day like for you right now?
Right now, my days are quite structured but always full of creative energy. I usually start the morning with meditation — it helps me set the tone and stay centered throughout the day. After that, I dive into my work, whether that means answering emails, planning content, or managing collaborations. Then I shift into filming mode, which is one of my favorite parts of the day — it’s where I get to express myself and connect with my audience. Later in the afternoon, I make time for movement, either with a Pilates session or at the gym. In the evening, I slow things down with a nice dinner — sometimes solo, sometimes with friends — and then wind down for the night. It’s a rhythm that keeps me balanced, focused, and inspired.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m a content creator and influencer with over 1.4 million followers on Instagram and nearly 900,000 on TikTok. My journey into the spotlight began in a very unexpected — and unforgettable — way. I became known for holding a sign that said “Looking for a Husband” on the streets of New York City. The video went viral overnight, reaching over 40 million views and sparking a global trend. Girls all over the world started doing the same thing, and suddenly I was on TV, in the news, and everywhere people were talking about it. That moment completely changed my life.

Since then, I’ve been fully immersed in the world of content creation — building a brand, connecting with my audience, and sharing pieces of my world through fashion, lifestyle, and humor. Right now, I’m also working on launching my own business. I have an amazing team around me, and we’re in the brainstorming phase, shaping ideas that truly reflect who I am and what I stand for. I can’t share too many details yet, but something exciting is definitely on the way!

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What was your earliest memory of feeling powerful?
One of my earliest memories of feeling powerful was when I realized I could create a reaction just by being bold and unapologetically myself. I’ve always had a strong personality, but there was a moment — even before going viral — when I did something outside the box and people around me couldn’t stop talking about it. It was that feeling of, “Wait, I can actually shift energy, spark something, just by showing up as I am.” That stuck with me.

Of course, the biggest moment was when my “Looking for a Husband” video exploded online. That was power in the sense of reach, visibility, and realizing how quickly the world can respond when you’re brave enough to put yourself out there. But the real power started earlier — with the decision to trust my instincts and not wait for anyone’s permission.

If you could say one kind thing to your younger self, what would it be?
I would say, “You don’t have to be perfect to be loved — just being you is more than enough.” I’d remind her that all the things she worries about now — how she looks, what people think, whether she’s doing life “right” — they won’t matter the way she thinks they will. One day, those same things will become her strengths. Her boldness, her sensitivity, her curiosity — they’ll take her further than she ever imagined. Just keep going, and don’t dim your light for anyone.

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. Is the public version of you the real you?
Yes — but it’s a version of me. What you see online is 100% me, just in a more curated way. I’m naturally expressive, funny, and bold, and I don’t hold back from showing that. But like everyone, I have quieter moments, vulnerable thoughts, and parts of myself that don’t always make it to the camera. Social media is a highlight reel, and I always try to keep it as real as possible, but there’s a lot behind the scenes that people don’t see — the hard work, the planning, the personal growth. So yes, it’s real — but it’s not the full picture.

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. When do you feel most at peace?
I feel most at peace when I create content that truly connects with people — especially when it makes them laugh, feel something, or simply escape for a moment. Knowing that something I filmed, maybe in my room or out on the street, can brighten someone’s day or make them smile… that’s the best feeling. It reminds me why I started and keeps me grounded in the middle of all the chaos that can come with being online.

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Image Credits
Karolina Geits

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