Life, Values & Legacy: Our Chat with John Parra of Queens

We’re looking forward to introducing you to John Parra. Check out our conversation below.

John, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: Are you walking a path—or wandering?
I’m walking the unbeaten path, one I’ve come to know in my own way. When I was starting out in my art career, it felt much more like wandering: searching, exploring, trying to find the way forward. Over time, that wandering turned into a clearer journey as I found my direction. Funny enough, I have a feeling that wandering will return again later in my artistic life, but this time, with more purpose. Almost like coming full circle, but with deeper awareness.

Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m John Parra — an artist, illustrator, author, and educator with a deep love for storytelling through art. I’m best known for my vibrant, Latino-themed children’s picture books, including Frida Kahlo and Her Animalitos, which was honored as one of the New York Times Best Illustrated Children’s Books of the Year.
Over the years, my work has extended beyond books into public art projects, such as my Birdhouse Subways piece for the MTA Artcard series in New York City, and a set of U.S. Forever Postage Stamps titled Delicioso, celebrating Latin American cuisine.
As a passionate advocate for art and literacy, I regularly visit schools and speak at literary conferences across the country, sharing my creative journey with students, educators, and aspiring artists. A highlight of my career was being invited by the Metropolitan Museum of Art to present a special talk about my life and work, an experience I’ll always treasure.
Right now, I’m incredibly excited about two new picture books: This Moment is Special: A Día de Muertos Story, a heartfelt celebration of mindfulness, family, Latino heritage, and the Day of the Dead; and ¡VIVA VALENZUELA!: Fernandomania Erupts in Los Angeles, a tribute to a baseball icon and a project that’s especially close to my heart.
I currently live in Queens, New York, with my wife, Maria, where I continue to create stories and art that reflect culture, memory, and the beauty of everyday life.

Okay, so here’s a deep one: What was your earliest memory of feeling powerful?
One of my earliest memories of feeling powerful was drawing for my family and friends. I was a quiet, introverted kid, but creating art gave me a sense of purpose and connection. It was empowering to make something out of nothing, to bring an idea to life on paper, and then see others react with joy or wonder. Art became my voice, my way of expressing myself, and it gave me a quiet confidence that I carried with me as I grew.

Was there ever a time you almost gave up?
Yes. When I moved from California to New York City in 2000 to pursue commercial art, the transition was tough. I had a hard time finding consistent work, and the early years were incredibly lean. I was living in a small studio apartment in Queens, and money was tight—tight enough that spaghetti with peanuts became a go-to meal for carbs and some protein.
To make ends meet, I took a day job in an office to cover rent plus utilities, and spent my evenings focused on my art and building professional connections. Every day, I pushed myself to make at least a little progress. Still, there were moments when the doubts crept in; loneliness, financial pressure, and being so far from my family made me question if I’d made the right choice.
But in those moments, I didn’t let the fear take over. I just kept my head down and kept working. That discipline, showing up, even when it was hard, helped me push through. Looking back, I’m grateful I didn’t give up.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a belief or project you’re committed to, no matter how long it takes?
I’m deeply committed to a lifelong journey of creating art and doing the best I can with the talents and resources I’ve been given. My mission is not only to grow creatively but also to share what I learn along the way, so that others can discover and reach their own creative potential.

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What do you understand deeply that most people don’t?
Talent isn’t something you’re simply born with, it’s something you build, day after day, over time. What I’ve always had is a curiosity and love for creativity, especially in art. But turning that interest into skill has taken consistent effort and practice. What many people also overlook is that talent isn’t a destination, it’s a journey. And the real magic lies in embracing that journey, because it leads to growth, discovery, and countless unexpected adventures.

Contact Info:

Image Credits
Artwork/Photo by John Parra

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