Story & Lesson Highlights with Liza Janel Caballero of West Texas

We recently had the chance to connect with Liza Janel Caballero and have shared our conversation below.

Hi Liza Janel, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What do you think others are secretly struggling with—but never say?
Carrying the weight of being strong all the time. People act like they’ve got it together, but inside they’re exhausted from holding everything up for themselves or their family.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Liza Caballero, and I’m an entrepreneur and creator based in El Paso, Texas. I’m the owner of Bijoux Belles Studio, where I specialize in luxury hair and makeup for brides, quinceañeras, and high-profile events. I also work in production, collaborating on commercials and campaigns with local and national brands, political candidates, athletes, and celebrities. In addition, I’m an insurance agent, helping families protect their futures while I continue building my creative ventures.

What makes my work unique is my versatility and the personal connection I bring. I can be on set for a commercial one day, glamming up a bride the next, and still balancing my role as a professional in the insurance space. My story is rooted in resilience — I’ve built everything as a single mom and sole provider for my children, and that journey gave me the grit and independence to thrive in multiple industries while staying true to who I am.

Okay, so here’s a deep one: Who were you before the world told you who you had to be?
Before the world told me who I had to be, I was a dreamer with a big heart. I was curious, creative, and full of energy, not worried about limits or expectations. Life and responsibility taught me resilience and made me strong, but deep down I’ve always been that same girl who believed she could build something out of nothing, protect the people she loves, and still create beauty in the middle of the chaos.

What did suffering teach you that success never could?
“Suffering taught me patience, humility, and strength in ways success never could. Success feels good, but it doesn’t build you the way pain does. Suffering showed me who I really am when everything falls apart, how much I can carry, and how to stand back up when no one’s there to catch me. It gave me compassion, resilience, and a deeper appreciation for peace, which are things success alone could never teach.”

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Is the public version of you the real you?
The public version of me is real, but it’s not the whole story. What people see is my strength, my independence, my creativity, and that’s all true. But the deeper parts, the battles, the insecurities, the moments of doubt and growth, those are things only the people closest to me ever get to see. Both are me, just in different layers.

Okay, so before we go, let’s tackle one more area. What do you think people will most misunderstand about your legacy?
I think people will most misunderstand my legacy by assuming it was easy for me, or that I just had confidence and independence naturally. What they won’t see is the sacrifices, the sleepless nights, and the times I had to rebuild from nothing. My legacy isn’t about perfection, it’s about resilience, about turning struggle into strength and proving to myself and my children that you can create your own path no matter what you come from.

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