Story & Lesson Highlights with Damien Rider of Coastal

Damien Rider shared their story and experiences with us recently and you can find our conversation below.

Hi Damien, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What is a normal day like for you right now?
Am – Zone 2 Run 75 minutes
Breakfast
AM – Strength (sleds, carries, cable, Plyo)
One on One Client session
Lunch
PM – Zone 3 Spin Bike 60 minutes
Client Zoom Call
Dinner
Evening – stretch, mobility

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Damien Rider — an elite athlete, author, and high-performance advisor building a global brand around human evolution. I’ve set 20+ world records and created OBM, a method that integrates neuroscience, psychology, and breathwork to unlock peak efficiency and rapid recovery. I’ve proven my system in the most extreme environments on earth and now scale it to teams, corporates, and elite clients who demand results at the 0.001% level. Right now, I’m leading major endurance projects like my 1,365 km Nullarbor ultra run and Heart of the Sea 2 documentary while developing world-class programs and immersive experiences that redefine human performance and legacy.

Okay, so here’s a deep one: What breaks the bonds between people—and what restores them?
Bonds break when pride, fear, or neglect take the place of trust. They are restored through truth, consistency, and a shared purpose greater than the self.

What did suffering teach you that success never could?
You don’t find your purpose in success. You find it in the moments that broke you, the ones that forced you to rise and gave you the strength to keep going.

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. Is the public version of you the real you?
The public me is real, but it’s just the surface. The discipline, the growth, and the truths learned in silence are what gives me the edge.

Okay, so before we go, let’s tackle one more area. What do you understand deeply that most people don’t?
Legacy isn’t built at the end of your life. It’s built in the way you live every day.

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