Story & Lesson Highlights with Marie Torossian of Coral Gables

We recently had the chance to connect with Marie Torossian and have shared our conversation below.

Marie, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What do the first 90 minutes of your day look like?
The first 90 minutes of my day follow a set routine. I begin with reading my Bible and praying, then move on to training through Cardone University. Since 2020, I’ve committed to this discipline, which grounds me in thankfulness and gratitude to our Creator before sharpening my business development and sales skills for the day.”

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Marie Torossian, CPA, CGMA, and a 10X Certified Business Coach. After years of serving as an auditor and CFO, I founded two organizations that reflect both sides of my passion—Marie Torossian CPA PLLC, where we help business owners unlock the actual value of their companies using my proprietary VALUEATION-MT® Methodology, and The Profit Lab LLC, where I coach, train, and equip entrepreneurs and CPAs with the tools of marketing, sales, and CRM automation to scale profitably.

What makes my work unique is the way I bridge two worlds that rarely meet: the precision of accounting and the boldness of entrepreneurial growth. My VALUEATION-MT® framework isn’t just about numbers; it’s about transforming a business into a wealth-building engine and helping owners reclaim time, freedom, and confidence. At the same time, my work with The Profit Lab empowers professionals to leverage technology and strategy, enabling them to build client pipelines, close more sales, and spend more time in advisory roles rather than chasing paperwork.

I’m especially proud of the impact I’ve had on helping CPAs and business owners think bigger—moving beyond compliance to growth, legacy, and influence. Currently, I’m focused on expanding my training programs, publishing thought leadership content, and equipping more entrepreneurs, CPAs, and student athletes with financial literacy, business structure, and growth strategies to secure their futures.

Okay, so here’s a deep one: Who taught you the most about work?
When I reflect on who taught me the most about work, I see it as a combination of divine guidance and human influence. First and foremost, I’ve learned from the Word of God, which has shaped my perspective on discipline, integrity, stewardship, and service. My faith is the foundation that has guided not just how I work, but why I work.

Along the way, I’ve been fortunate to have employers who challenged me, gave me opportunities to grow, and trusted me with responsibilities that stretched my abilities. Those experiences built resilience and sharpened my professional skills.

And in more recent years, I’ve been mentored and inspired by Grant Cardone, whose principles of 10X thinking, massive action, and sales mastery have been transformational for me as a business owner, coach, and leader. His mentorship reinforced what I already knew from Scripture—that we are called to multiply our gifts and use them to impact others.

What did suffering teach you that success never could?
Suffering taught me something success never could—that my strength is not my own. In seasons of hardship, I learned to entirely rely on God’s Word and His promises, trusting that He uses trials to refine, not to destroy. Where success can make us feel self-sufficient, suffering humbles us and draws us closer to the Creator, reminding us that every blessing and breakthrough flows from Him.

Through suffering, I discovered gratitude in the midst of pain, peace that surpasses understanding, and a deeper awareness of my purpose. Those lessons have been far more enduring than any achievement, because they anchor me in faith and keep me grounded no matter what season I’m in.

Next, maybe we can discuss some of your foundational philosophies and views? Is the public version of you the real you?
At the beginning of my career, I kept most things private. I believed professionalism meant focusing on results and keeping personal details out of the spotlight. Over time, I realized that people connect more deeply when they can see the real person behind the title.

Today, the public version of me is very much the real me. I’ve grown more comfortable sharing not only my expertise as a CPA and coach but also my values, experiences, and journey as a business owner. That authenticity has strengthened my relationships and built greater trust with those I serve.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. Could you give everything your best, even if no one ever praised you for it?
Yes, absolutely. Even if no one ever praised me, I would still give everything my best. I believe that true excellence isn’t about recognition from others—it’s about honoring God, our Creator, in all that we do. Even when no one else is watching, I know He is. That perspective keeps my eyes focused on storing up heavenly treasures, not worldly ones.

So whether I’m coaching, serving a client, or simply working on my own growth, I give my very best because my work is an act of gratitude and obedience to Him. The reward isn’t in applause—it’s in knowing I’ve been faithful with the gifts and opportunities He’s entrusted to me.

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Image Credits
Randy Coleman, Sasha De Almagro

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