We recently had the chance to connect with Gibran Nassif and have shared our conversation below.
Gibran, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What do the first 90 minutes of your day look like?
I like to start my mornings by hydrating and taking a moment for self-reflection and meditation. After that, I make my iced espresso and get moving with a jog or quick workout to clear my mind and set the tone for a productive day.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Gibran Nassif, founder of House Of Lens — a luxury real estate videography brand working with realtors, brokers, and agents to create cinematic, high-end content. We recently launched an influencer portal that connects realtors with content creators, offering a fresh, modern approach to real estate marketing. I’m proud to bring this innovative concept to New Orleans and New York. At House Of Lens, we aim to deliver videos that feel straight out of Selling Sunset or Architectural Digest, because listings deserve that level of storytelling.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who taught you the most about work?
Definitely my dad. He’s spent his career in the oil industry and now works as a consultant and negotiator. One of his go-to sayings “Anything can be negotiated” has always stuck with me. He’s full of wisdom, whether it’s about life or business, and I find myself constantly calling him for his perspective. His guidance has shaped a lot of how I think and operate today.
What did suffering teach you that success never could?
To never stop trying. Building this business has had its share of ups and downs, and it’s only been a year. But I’ve learned that when you hit the low points, you have to be your own biggest motivator. Keep pushing, face the rejections, learn from the “no thank yous,” and study your competition. Progress happens when you refuse to quit.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What are the biggest lies your industry tells itself?
One misconception I hear often is that real estate doesn’t need video to sell. I’m not just saying this to sell my services. Truth is, video is a powerful tool. It gives potential buyers a better sense of the space and helps them imagine what it’s like to live there. For realtors and homeowners, it’s also a way to market listings on social media and reach entirely new audiences they might not access otherwise. In today’s world, video isn’t just a bonus, it’s a competitive edge.
Okay, we’ve made it essentially to the end. One last question before you go. Are you tap dancing to work? Have you been that level of excited at any point in your career? If so, please tell us about those days.
Absolutely. I think leaving a lasting impact on someone is one of the most meaningful things you can do. Years ago, I was a professor, and watching my students grow and succeed in their careers was incredibly rewarding. I also experienced moments of impact while working in the music industry. Now, through what I do today, I help people by creating content that makes their lives easier — content that helps them make money and stay competitive. It’s fulfilling work, and when things start clicking, I can’t help but tap dance or jump around with excitement.
Contact Info:
- Website: https://www.houseoflens.app
- Instagram: https://www.instagram.com/itshouseoflens
- Linkedin: https://www.linkedin.com/in/gibrannassif
- Other: TikTok: https://www.tiktok.com/@itshouseoflens?_t=ZP-8ygLwvCQPWh&_r=1
Image Credits
Jennifer Salazar Photography
so if you or someone you know deserves recognition please let us know here.
