Story & Lesson Highlights with Logan Harding of Based in Tucson, AZ

We recently had the chance to connect with Logan Harding and have shared our conversation below.

Hi Logan, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What do the first 90 minutes of your day look like?
Step 1: Hot shower
Step 2: Hot coffee (black)
Step 3: Prayer/Bible Reading
Step 4: Light workout

Can you briefly introduce yourself and share what makes you or your brand unique?
Shadowpoint Media is a unique creative marketing agency serving value-aligned businesses nationwide. I say Unique, because I don’t know of another agency with the same heart, vision, and abilities that our team provides. Each member of the team is a specialist in their role and delivers an experience like no other.

Our core values are the foundation we stand together on. We hire, fire, and acquire based on these.

1. Excellence—Quality is everything to us. From start to finish, we pour our effort into every detail, ensuring that your vision comes to life with the attention it deserves. What does this mean for you? Trust us to deliver excellence and stay open to feedback to help us get it just right.

2. Communication—Clarity is kindness. We promise to keep you informed, ask questions, and listen carefully so you can feel confident at every step. What does this mean for you? Let us know your honest thoughts, ask questions, and stay engaged to keep everything on track.

3. Hospitality—People come first. We create a welcoming, respectful partnership where ideas can flow freely and you feel valued and supported. What does this mean for you? Approach the process with curiosity and collaboration for a truly rewarding experience.

4. Adaptability—Change happens, and we embrace it. We’ll bring creative solutions and a willingness to adjust, and we invite you to enjoy the journey with an open mind. What does this mean for you? Stay flexible and solution-focused as we adapt to meet your needs.

5. Trust—Integrity is non-negotiable. We follow through on our promises and build relationships rooted in honesty and accountability. What does this mean for you? Trust us to bring your vision to life. Our team’s expertise will lead the way, helping your brand find its voice and thrive in the marketing space.

Every member of the team LIVES this ethos, and our vision for serving buinsesses based on these, continues to grow. Our goal is to be the best creative marketing agency in America, and eventually, the biggest.

Great, so let’s dive into your journey a bit more. Who were you before the world told you who you had to be?
I’ve never really listened to the world. When the world told me I had to be someone, I laughed (or clinched my fist) and walked the other way. I’ve been fired from 2 jobs and lost everything because of this. But now, I’m where I knew I would be, and the world is watching. I’m in a far better place than most who laughed at me or told me to be something else, and I’m headed to a position of power to help those same people when they are in need.

Was there ever a time you almost gave up?
No. I’ve spent years trying to start what we’re doing in different states without it ever working. I’ve been fired from jobs, laughed at, scorned, and scolded. I’ve had to work soul-sucking jobs to pay the rent in the worst neighborhoods, but I’ve never come close to giving up. I have a clear vision for where we’ll be, and I won’t stop until we’re there.

Next, maybe we can discuss some of your foundational philosophies and views? Is the public version of you the real you?
There is only one version of me, and that’s what people get. I think to be a truly honest, kind, successful person, you can’t live two lives. If you do, you’re going to have an ‘off’ day that ruins your reputation. So why not live to be the best person you can be to everyone you meet?

Okay, so let’s keep going with one more question that means a lot to us: What is the story you hope people tell about you when you’re gone?
I hope the story everyone tells when I’m gone is “He always followed Jesus, and did everything for His glory. He never gave up. He gave all the credit to his Creator, and God used him in amazing ways.”

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