Cindy Laverty shared their story and experiences with us recently and you can find our conversation below.
Cindy, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What is something outside of work that is bringing you joy lately?
I volunteer weekly at our local animal shelter. I walk and help train the shelter dogs so they are ready for adoption. I’ve always loved animals (especially dogs) and this is a place where I can give back to my community, but honestly, these dogs have taught me so much about patience and grace. It’s horrific what humans are willing to do to animals and yet, even with the worst cases, they are always looking for love. I find incredible joy in my weekly trips to our local animal shelter.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Cindy Laverty and my husband (Dominic Gironda) and I are the owners of Franklin Flannels. We give vintage flannels a second chance by artistically reverse dying and softening them one shirt at a time. The result is the softest, one-of-a-kind flannel you’ll ever own. We’ve been in business for 12 years except for one year off when I was diagnosed with a chronic illness that affected my ability to do handwork, which is a big part of our business.
We entered into a partnership with another couple who appeared to be extremely excited to take over the operation of Franklin Flannels. They wanted to infuse a lot of capital into the business and really grow the business. Unfortunately, they ran the business into the ground. The shirts looked awful. There was no customer service and they never sought advice or help. At the end of March 2025, we took our business back and ended the partnership. (My health has greatly improved so I can do more things.)
We were able to take back our business because I trademarked our name and I never gave that up. If you can trademark your business name…DO IT!
Currently, we’re working to build back relationships that the other people destroyed. It’s amazing how long it takes to develop a reputation and how quickly it can be destroyed.
Great, so let’s dive into your journey a bit more. What did you believe about yourself as a child that you no longer believe?
I believed it was more important to fit in and have everyone like you, than it was to be myself. I was taught to “go along” in order to “get along.” Simply put…I no longer feel this way and haven’t for a very long time.
What fear has held you back the most in your life?
Fear of failure. I have always had an entrepreneurial spirit and I’ve spent a lot of money on getting businesses going; i.e. websites, radio show (before podcasts), public speaking, etc. But my fear of failure prevented me from actually launching. I spent thousands of dollars on classes and seminars all under the guise of “learning more,” when in actuality it was just fear of failure.
Next, maybe we can discuss some of your foundational philosophies and views? What would your closest friends say really matters to you?
Integrity. Honesty delivered with justice and mercy. Listening. Mutually respectful relationships.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What is the story you hope people tell about you when you’re gone?
I’ve thought about this many times. I hope people remember me with a smile and if they do, that would be a good story.
Contact Info:
- Website: https://www.franklinflannels.com
- Instagram: https://www.instagram.com/franklinflannels/
- Facebook: https://www.facebook.com/franklinflannels
so if you or someone you know deserves recognition please let us know here.
