Life, Values & Legacy: Our Chat with Alaya Lee of Taipei & New York

We’re looking forward to introducing you to Alaya Lee. Check out our conversation below.

Alaya, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What is a normal day like for you right now?
These days, I usually kick off with some quiet time in the studio and a bit of caffeine, though I often find myself staying in bed a little longer than I planned.
I enjoy taking walks around the city—not just to clear my mind, but to find unexpected inspiration in everyday moments. Later in the day, I make sure to move my body and end on an active note by exercising, which helps me reset and feel more grounded.

Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Alaya — a freelance graphic designer currently based in Taiwan, working on international projects mainly in Los Angeles and New York. I’m deeply curious about how different perspectives shape visual language, especially where music and identity intertwine.
My work extends across graphic design, from album covers and tour visuals to branding and promotional materials for music events. I enjoy weaving together sound, image, and experience to create immersive stories that invite audiences to see the world differently.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who saw you clearly before you could see yourself?
My first design mentor recognized a unique sensitivity in me before I fully understood it myself. This perspective helped me realize that my awareness of sound could be an asset, not just a personal quirk. The guidance and encouragement I received shaped how I understand myself—beyond any specific role or title.

When you were sad or scared as a child, what helped?
I’d hide in my closet — my tiny, not-so-glamorous safe space where I could escape the world for a bit.
And honestly, sometimes running away isn’t so bad.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
One of the biggest lies the design industry tells itself is that design is about finding a perfect, one-size-fits-all solution. In today’s fast-evolving world—especially with AI and new tech—design is more about adaptability, empathy, and continuous iteration. It’s a fluid process shaped by collaboration and context, not a fixed endpoint or flawless product.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. If you laid down your name, role, and possessions—what would remain?
Without the weight of my name, role, or possessions, I’m left with pure curiosity and meaningful connections — the unlabelled essence of who I am. It’s that spark of wonder, compassion, and steady resilience that drives me onward.

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