Life, Values & Legacy: Our Chat with Omobolaji Ajibare of Manchester, United Kingdom

We recently had the chance to connect with Omobolaji Ajibare and have shared our conversation below.

Hi Omobolaji, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What do you think is misunderstood about your business? 
I think people assume it’s just “posting online” or that all I do is create content for vibes. But what I do goes way deeper than that. Social media management, content creation, and creator marketing. These are actual, strategic roles that require real skill, experience, and serious decision-making.

What’s most misunderstood is the strategy behind it all. People don’t see the backend: the analytics, the planning, the experiments, the copywriting, the community-building, the emotional labour. They don’t see the 3-hour calls with clients, the 10-slide reports breaking down what’s working and what’s not, or the endless brainstorming it takes to come up with content that converts.

Also, because I do it so consistently and make it look easy, some people assume it is easy. But consistency is a skill. Storytelling is a skill. Making content perform organically is a skill. And running this business, especially in the creator economy space, requires me to wear so many hats—strategist, creative director, editor, coach, sometimes even therapist.

So yeah, the biggest misunderstanding is thinking it’s all about aesthetics and trends, when really, I’m building systems, driving results, and helping people and brands turn content into income.

Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Omobolaji Ajibare, most people know me online as TheSocialMediaOga. I’m a social media manager and content creator, as well as a mentor who helps brands and creatives turn content into tangible results.

I focus on teaching strategy, storytelling, and systems—because I believe content should do more than just look good. I teach social media managers how to build solid strategies, create content that performs, and actually manage platforms in a way that gets results. And I do this through my YouTube channel, podcast (The Social Media Manager Bible), in-depth carousels on Instagram and LinkedIn, and digital products.

What makes my brand unique is that I don’t gatekeep. I share the behind-the-scenes, the mistakes, the client lessons, and the mindset shifts, especially for those who are just starting and feeling overwhelmed. I started this journey as a solo freelancer, and I’ve grown my personal brand to over 100,000 followers across platforms, while also working with brands like Hootsuite, SEMRUSH, Metricool, and Planable.

Right now, I’m working on The A–Z of Social Media Management, a full content series and course for beginner social media managers to learn everything they need to know—platforms, analytics, content calendars, systems, tools, and more. Whether you’re trying to land your first client or level up your current skills, I’m creating resources that make this career path clearer and more profitable for the next generation.

Amazing, so let’s take a moment to go back in time. Who were you before the world told you who you had to be?
I was the girl who was always researching. Always reading. Always curious. Before there was pressure to figure it all out, before titles and expectations, I was simply someone who loved to spend hours online digging into random topics, following rabbit holes, and learning for the sake of learning.

I read everything—romance novels, magazines, comics, blog posts. I was obsessed with information and creativity, even though I didn’t know what to do with all of it at the time. I was never the loudest in the room, but I was observant. I was watching how the world worked, studying people, trends, culture, and unknowingly laying the foundation for what I do now.

I didn’t have a business plan or a 5-year goal. I just knew I loved to understand things and find ways to explain them to others. So in many ways, I haven’t changed. I just turned what used to be a hobby into a career, and now I help other people do the same.

Was there ever a time you almost gave up?
Yes, there were so many times I wanted to give up. But one season that really tested me was when my gadgets started failing one after the other. The very first time I bought a MacBook, I was so excited. It was a big investment for me, and I felt like I had finally stepped into the next level of my work. Two days later, water poured on it. I was shattered.

I saved again and bought another one. And then two months later, I accidentally closed a barrel of ink on it. While I was in a client meeting, the ink spilled all over the screen. They couldn’t fix it on time. It just felt like I couldn’t catch a break.

And it wasn’t just that. There was a time my phone got damaged, and the very next week, my laptop crashed again. Those were the moments I honestly thought, maybe I should just stop. Maybe this isn’t meant for me.

Because these aren’t just gadgets. These are the tools I use every single day to create content, manage clients, build my brand, and serve my community. When they stop working, everything feels like it’s on pause.

But even with all of that, I still kept going. I won’t lie, I cried. I ranted. I questioned everything. But I’ve always believed there’s purpose in this path, and somehow, God keeps giving me the strength to continue. So yes, I’ve had many “I’m done” moments, but I’ve also learned that I’m stronger than the things that break.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
One of the biggest lies in the social media and content creation space is that consistency alone will make you successful. People say it all the time, just post regularly and everything will work out. But that’s not true. There are people showing up daily and still not growing, not converting, and not making any money from their content.

Another lie is that everyone is an expert. The industry tends to reward aesthetics and confidence over actual skill and results. Just because someone has a pretty feed or goes viral once doesn’t mean they understand strategy or can manage a brand’s platform properly. Meanwhile, the people who actually know what they’re doing often get overlooked because they’re not shouting about it.

There’s also this constant pressure to always be “on.” Like, if you’re tired or you need a break, you’re not serious or ambitious enough. But the truth is, this work is demanding. Social media managers and creators are not just posting content. We’re planning, writing, editing, managing communities, reporting on analytics, pitching to brands, and trying to stay creative through it all. It’s a lot.

Another big lie is that you have to pick one niche to succeed. That idea limits so many people. I’ve seen creators grow successful platforms by being fully themselves and talking about different parts of their lives and expertise. I’m one of them. I talk about strategy, tools, freelancing, God, life lessons, and personal growth, and it all connects.

There’s a lot of noise in this industry, but if you focus on real skills, honest storytelling, and serving your audience well, you’ll rise above the fluff.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. If you knew you had 10 years left, what would you stop doing immediately?
I would stop thinking I have more time. That’s the first thing. I think a lot of us live like we’re guaranteed the next five, ten, or twenty years. But if I knew I only had ten left, I wouldn’t waste another second waiting for the perfect moment.

I’d stop holding back. I’d stop doubting myself or waiting until everything feels ready. I would go for everything I want, even if it scares me, even if I fail a hundred times. I’d speak louder, love harder, rest without guilt, and show up fully. Because at that point, it wouldn’t be about perfection or success anymore. It would be about obedience, purpose, and impact.

I think knowing you have limited time forces you to live on purpose. And that’s something I want to do, whether I have ten years or fifty.

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