We’re looking forward to introducing you to Jamira Williams . Check out our conversation below.
Jamira , we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What do you think others are secretly struggling with—but never say?
I believe many people entrepreneurs, leaders, even parents are secretly struggling with the weight of balancing success with vulnerability. They’ll showcase the wins, the contracts closed, the smiling family pictures, but deep down they’re wrestling with fear: Am I doing enough? Am I enough?
Most won’t say it out loud because vulnerability has been mistaken for weakness in our culture. But the truth is, whether it’s the CEO in the boardroom, the mother juggling two jobs, or the driver pulling containers at midnight, people are quietly carrying doubts about financial pressure, loneliness, or feeling unseen.
For me, as the owner of JLUL, I’ve learned that what we don’t say is often the bridge to real connection. That’s why I lead with transparency in my business and in my life. I let people know: you can build a multimillion-dollar legacy, you can create generational wealth, and still admit that some days you need help, you need grace, and you need community.
That silent struggle wanting to be strong while needing support is exactly where JLUL stands in the gap. We exist not just to move freight, but to show the world that legacy is about honesty, integrity, and lifting each other up while we build.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Jamira Williams, the CEO and founder of JLUL Logistics. JLUL isn’t just a company to me it’s a legacy. The name itself comes from my daughters, because everything I build is rooted in family and designed to outlive me.
I’m a retired military veteran, a single mother, and a businesswoman who turned every obstacle into an opportunity. Where others saw limitations, I saw legacy. JLUL specializes in container drayage across the Southeast, but what makes us truly unique is that we don’t just move freight we move futures. Every container represents more than cargo; it’s tied to generational wealth, community impact, and purpose.
Beyond logistics, JLUL is deeply invested in giving back: creating scholarships for students, empowering women, sponsoring youth sports, and showing that business can serve both profit and people. What makes my story different is that it’s not just about trucks it’s about transformation. JLUL stands on faith, integrity, and resilience, and our mission is simple: to move families, to move communities, and to move legacies forward.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What breaks the bonds between people—and what restores them?
What breaks the bonds between people is the absence of truth and the erosion of trust. When pride speaks louder than humility, when fear drowns out honesty, and when silence replaces communication that’s when distance is created. And distance, left unchecked, becomes division.
What restores bonds is the courage to choose love over ego. It’s the power of grace offering forgiveness even when it isn’t asked for and the discipline of consistency, showing up with actions that match your words. At the highest levels of life and business, I’ve learned this: the strongest empires are not built on contracts or capital, but on trust. And trust is restored when people decide that connection is more valuable than being right.
What have been the defining wounds of your life—and how have you healed them?
One of the deepest wounds of my life was losing my mother in 2019 and then my grandmother in 2023. Those losses shook me to my core because they weren’t just the absence of loved ones they were the absence of the two women who shaped my foundation. On top of that, I lost valuable relationships to lies, and that kind of betrayal cuts just as deep. Grief and deception together could have broken me.
But here’s the truth: wounds can either become weights or they can become wings. I chose wings. I healed by turning pain into purpose, by building JLUL as a living legacy for my daughters, and by surrounding myself with people who value integrity as much as I do. My faith carried me, my daughters gave me reason, and my mission gave me direction.
Healing isn’t easy it’s a choice you make every single day. But I’ve learned that scars don’t disqualify you; they qualify you to lead with authenticity. For me, the defining wounds became defining victories, because they taught me that nothing loss, lies, or betrayal can stop someone who is rooted in legacy and led by faith.”
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What are the biggest lies your industry tells itself?
“The biggest lie the trucking industry tells itself is that you make a lot of money. People love to flash gross revenue, but they never speak on the truth insurance premiums, compliance fees, fuel, maintenance, payroll, breakdowns, downtime. By the time you cover the overhead, most carriers are surviving, not thriving.
And brokers aren’t exempt from that truth. There’s a myth that brokers are just middlemen stacking easy money. The reality? A real brokerage carries its own heavy load insurance, compliance, technology platforms, staff, marketing, factoring fees and often gets caught in the middle. Shippers push rates down, carriers push rates up, and brokers fight to make pennies on margins while holding the supply chain together.
Another lie we tell ourselves is that bigger automatically means better. I’ve watched massive carriers and flashy brokerages collapse because they forgot the fundamentals: integrity, relationships, and operational discipline.
The truth is simple: trucking and brokering are the backbone of America, but the backbone is fractured when we keep selling lies. Legacy isn’t built on gross numbers—it’s built on truth, discipline, and respect for the people who keep freight moving. The companies that understand that will outlast freight rates, market swings, and even time itself. That’s not survival that’s empire.”**
Okay, so before we go, let’s tackle one more area. If immortality were real, what would you build?
If immortality were real, I wouldn’t just build a company I’d build a legacy that never expires. I’d create systems, schools, and opportunities that teach generations how to build wealth, not just earn a paycheck. I’d expand JLUL into a global force that moves more than freight it moves futures. Because if I had unlimited time, my mission would be to make sure no child, no family, and no dreamer ever had to choose between survival and purpose. Immortality wouldn’t just be about living forever it would be about ensuring what I build lives forever.”
Contact Info:
- Website: https://www.jlullogistics.com
- Linkedin: https://www.linkedin.com/in/jamira-williams-a59ab69a
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