Meet Colin Roberts

Alright – so today we’ve got the honor of introducing you to Colin Roberts. We think you’ll enjoy our conversation, we’ve shared it below.

Colin, so great to be with you and I think a lot of folks are going to benefit from hearing your story and lessons and wisdom. Imposter Syndrome is something that we know how words to describe, but it’s something that has held people back forever and so we’re really interested to hear about your story and how you overcame imposter syndrome.

I’m not sure you ever fully “overcome” imposter syndrome. You just learn to move through it, or maybe just push past it, and keep showing up anyway.

For me, it started every time I stepped into something new: launching a business, shifting careers, picking up a guitar in front of a crowd, or asking someone to pay me for a custom song. That voice would creep in… “Are you really the guy for this?” And then I’d remind myself… “Yeah. Actually, I am.”

I’ve rebuilt my life more than once. I’ve worked my way out of debt. I’ve started companies, helped others launch theirs, and sat in more boardrooms and writing sessions than I can count. I’ve failed publicly and kept going privately. I’ve turned pain into music. That’s not luck, it’s lived experience.

The turning point was when I stopped trying to be the best, and started owning being real. That’s what people actually respond to. They don’t need perfection, they need truth. Whether I’m writing a song for someone’s wedding or helping build a holistic senior care home, the value isn’t in a perfect resume. It’s in my ability to listen, lead, and deliver.

So now, when imposter syndrome shows up, I don’t argue with it. I just get to work. Because at the end of the day, I’ve got a track record that says I belong in the room.

Thanks, so before we move on maybe you can share a bit more about yourself?

I wear a few different hats.

I’m a songwriter, an artist, and a producer based in Bennington, NE (outside of Omaha). I’ve released a bunch of original music under Colin Roberts, it’s all out there on Spotify, Apple Music, and wherever people listen. My songs tend to live in that folk / Americana space. I like to write in real stories, honest lyrics, and a kind of weathered hope. Some of it was the music that I needed to write to get through some of the hardest chapters of my life, and now it’s out there doing the same for other people.

In addition to that, I run Everyman Songwriting, a custom songwriting service where I take people’s stories and turn them into songs. Weddings, memorials, birthdays, anniversaries, these moments deserve something real. Not just a card or a playlist, but something that actually sounds like you. I talk with clients, learn their story, and write something that’s heartfelt and personal. Sometimes I perform it live, sometimes we make a lyric video, but it’s always made from scratch.

Beyond that, I’m a producer and engineer. I built a home studio where I work with local artists, helping them bring their songs to life. Whether it’s tracking vocals, adding guitars, mixing a full session, or just helping someone shape a rough idea into something tangible, I love being part of the entire process. It’s all storytelling.

And then there’s my entrepreneurial side. I am a co-founder, with my partner Heather Holmes, of The Vibe, a nature-inspired residential assisted living home that blends human-centered care with good food, community, and dignity. We’re building something different. The Vibe is not just a facility, but a real home for people in their later years. That project’s still growing, but it shares the same heart as everything else I do: listen well, care deeply, and make something beautiful from the truth.

Right now, I’m focused on scaling Everyman, booking more live shows, producing more local talent, and laying the groundwork for The Vibe. My path has never been a straight line, but it’s always been rooted in creativity, connection, and building things that matter.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Three Most Important Qualities, Skills and/or Areas of Knowledge
1. Resilience

I’ve had to rebuild my life more than once (financially, professionally, emotionally). I’ve been laid off, left partnerships, tore things down to the studs and started over. The only reason I’m still standing, still building, is because I didn’t quit. I’ve learned to sit in the uncertainty, feel the weight of it, and then get to work anyway.

Advice? Get used to discomfort. Learn to keep showing up even when the outcome isn’t guaranteed. The people who win long term are the ones who stay in the game.

2. Communication

Whether I’m pitching The Vibe, sitting in a living room listening to someone’s life story for a song, or writing about hard truths in a song, I’ve learned that how you say something matters just as much as what you’re saying. Clear, direct, respectful communication has saved deals, friendships, and businesses in my life.

Advice? Say what you mean. Don’t dance around it. And get good at listening… most people just wait to talk.

3. Storytelling

Everything I’ve built – from my music to my businesses – starts with a story. Whether I’m writing a custom song for a complete stranger or just talking with someone over coffee, I’m always looking for the through-line: What matters here? What’s the heart of it?

Story is how we connect. It’s how we remember what’s important. And it’s how we build trust. Not just with others, but with ourselves. I’ve found that when you can articulate a vision as a story, people listen. They feel it. They buy in.

Advice? If you can learn to tell a story, especially your own, doors will open. It doesn’t need to be polished. It just needs to be true.

One of our goals is to help like-minded folks with similar goals connect and so before we go we want to ask if you are looking to partner or collab with others – and if so, what would make the ideal collaborator or partner?

I’m always looking to collaborate, but I don’t really draw a line between “clients” and “collaborators.” If we’re working together, we’re building something together. Whether it’s a custom song through Everyman Songwriting, a live performance, or helping an artist in the studio bring their music to life, my job is to take what you already know – your story, your emotions, your perspective – and help turn it into something that sounds like you.

The best projects are the ones where people are willing to get a little honest. You don’t have to be a musician or a poet, just someone who cares deeply about what they’re trying to say. Could be a couple getting married, a family honoring someone they’ve lost, or a young artist chasing their first real recording. I’ve worked with all of them, and I take the same care with every single one.

If you’ve got a story that matters and want to turn it into something unforgettable, reach out. You can find me at www.colinrobertsmusic.com

Contact Info:

• Website: https://www.colinrobertsmusic.com
• Instagram: https://www.instagram.com/colinrobertsmusicomaha/
• Facebook: https://www.facebook.com/ColinRobertsMusicOmaha
• Linkedin: https://www.linkedin.com/in/colinmichaelroberts/

Image Credits

Joshua Giangreco Ninety Six Oak