Story & Lesson Highlights with Erica Hoke

We’re looking forward to introducing you to Erica Hoke. Check out our conversation below.

Hi Erica, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What do you think is misunderstood about your business? 
What’s most misunderstood about my work is that many women believe infertility doctors are there to find the cause of why they can’t get pregnant and then help them heal that root issue. The reality is that reproductive endocrinologists are highly skilled at using medical protocols like IVF or IUI, but those protocols don’t always work because they rarely address the underlying reasons for infertility—things like inflammation, hormone imbalance, immune issues, or gut health. My role as a fertility coach is to bridge that gap, helping women uncover those hidden root causes and optimize their fertility, so whether they pursue natural conception or medical treatment, they’re giving themselves the best possible chance.

Can you briefly introduce yourself and share what makes you or your brand unique?
At 35, I made a pivotal decision: I refused to accept the all-or-nothing scenarios that doctors often present to women facing fertility challenges. By that time, I had been handed seven separate infertility-related diagnoses—stage 4 endometriosis, fibroids, diminished ovarian reserve (DOR), thyroid disease, PCOS, ovarian cysts, and Factor V Leiden—along with the label of “advanced maternal age.” I was told I had less than a 1% chance of conceiving and that donor eggs were my only option. But I chose to believe my body wasn’t broken. Instead of surrendering, I began investigating my own medical testing, changing my diet, and embracing both physical and emotional healing.

The results were life-changing. I didn’t just beat one diagnosis—I overcame all seven. I didn’t just conceive once—I conceived four times, naturally, including my youngest son who was born when I was 43, seven years after being told it was “impossible” with my own eggs.

What’s most important is this: my story isn’t just about me. When women uncover hidden root causes and make targeted, holistic changes, transformation is possible. That’s why I now dedicate my work to helping women over 35 who’ve been told their infertility is “unexplained.” Through my coaching and my NurturePath Fertility Solution program, I guide women to improve egg quality, process the emotional toll of infertility, and make simple yet powerful shifts that can save them years of frustration, thousands of dollars, and countless heartbreaks.

In addition to 1:1 coaching, I share hope and practical strategies through my best-selling Infertility Success book series. My mission is to remind women that even if they’ve been given multiple diagnoses or told their chances are slim, their bodies hold wisdom and resilience—sometimes all they need is the right support to unlock it.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What’s a moment that really shaped how you see the world?
A defining moment for me came during my infertility journey. For years, I couldn’t get answers about my endometriosis. After finally pushing for excision surgery, I learned it was stage 4—something that had been missed all along. That experience opened my eyes to the reality that my health was ultimately in my own hands.

The lesson deepened after enduring two inconclusive laparoscopic surgeries where I was told nothing was wrong and that I would just have to live with debilitating pain. I refused to accept that. I advocated for a third surgery—this time, a different approach—and doctors removed so many fibroids that they described it as looking like a handful of aquarium gravel.

Those moments reshaped how I see the world. They taught me that persistence, self-advocacy, and listening to my body are non-negotiable—and they drive the work I do today, helping women uncover the answers and options they’ve been told don’t exist.

Was there ever a time you almost gave up?
Yes—there was a time I almost gave up. When my doctor told me I had less than a 1% chance of getting pregnant and that donor eggs were my only option, I was devastated. I was shocked to learn that even IVF wasn’t on the table for me, because in my mind that had always been my “plan B.” I didn’t even realize it was possible to be physically unable to do IVF. In that moment, I felt lost and didn’t know where to turn next.

But looking back, it was really a blessing in disguise. That doctor actually did me a favor by telling me the truth, because it forced me to look for another way forward. Without that moment of heartbreak, I might never have started searching for root causes and taking back control of my fertility. And in the end, that shift was what allowed me to succeed.

Sure, so let’s go deeper into your values and how you think. What are the biggest lies your industry tells itself?
Oh my goodness! There are so many! I think some of biggest lies that the infertility industry tell itself is that IVF is a “cure-all” solution. This really is overlooking the cause/root causes that may be impacting fertility. Women over 35 are also often shamed by doctors for “waiting too long” or told that they have vastly diminished chances of conceiving due to their age alone. I could go on and on but I’ll stop with those two for now.

Okay, we’ve made it essentially to the end. One last question before you go. What pain do you resist facing directly?
I struggle with the idea that there are so many women out there I could help—but who may never find me. And even if they do come across my story, they might not believe that I can truly help them. Helping people see what’s possible in their lives often feels like facing a giant—it’s both daunting and deeply personal.

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