Robert Adams on Life, Lessons & Legacy

We’re looking forward to introducing you to Robert Adams. Check out our conversation below.

Good morning Robert , we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What do you think is misunderstood about your business? 
Most people think we just “sew tights,” but we actually design, engineer, and hand-craft custom performance gear from the ground up. Nothing is mass-produced — every piece is built for one specific athlete, using premium materials and construction methods that let it survive hundreds of matches.

What’s also overlooked is the time and care it takes. Between design approval, printing, sewing, and finishing, a single set of gear can take 15–30 hours of hands-on work. We’re a small team, so every outfit is personal

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Robert Adams, co-owner of Main Event Gear, where we design and build custom gear for professional wrestlers and performers around the world. What makes us unique is that every single piece is one-of-a-kind — built from the ground up for that performer’s style, body, and story.

Main Event Gear started humbly — in a small two-bedroom mobile home that Patrick and I shared in Jacksonville, Alabama. As the demand grew, we moved back to Pisgah to be closer to family and set up our first “real shop,” just 12×16 feet. From there, we moved into a 20×20 shop, and eventually built the 30×40 workshop we operate from today.

We combine high-end design, sublimation printing, and pro-level construction so gear isn’t just eye-catching, but tough enough to handle TV tapings, tours, and big matches. Our story is one of growth, creativity, and passion — and we’re still pushing forward with new fabrics, bold textures, and innovative designs that help talent stand out the moment they step through the curtain.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What was your earliest memory of feeling powerful?
Not many people know this, but Patrick and I both wrestled on the independents before Main Event Gear ever existed. For me, my earliest memory of feeling powerful was inside the ring — when you can capture the crowd’s emotions, whether they love you or hate you. That moment when the entire room reacts to what you do, that’s power.

And here’s a fun fact: you can actually see Patrick and me on WWE TV — we were in Deuce & Domino’s debut match.I’m the one referred to as the dope from hope. Those experiences gave us a deep understanding of what wrestlers go through, which is why we put so much care into the gear we make today.

Was there ever a time you almost gave up?
Absolutely. There were times in the early days when Patrick and I were working out of that little 12×16 shop, barely scraping by, and wondering if we could keep going. Long nights, financial stress — it felt like we were sacrificing everything just to keep the dream alive.

And honestly, it happened again when I was released from WWE. That was a real kick in the gut. When you’ve put in the hours, sacrificed moments with your family you can never get back, and felt like you had finally accomplished what you set out to do — only to have it ripped away for no apparent reason — it shakes you.

I didn’t give up though. I was not going to be defeated — and I wasn’t about to let others defeat me either.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What’s a belief you used to hold tightly but now think was naive or wrong?
I used to believe that hard work alone guaranteed success — that if you put in the hours and sacrificed enough, everything would eventually pay off. Getting released from WWE was a wake-up call. It showed me that sometimes, no matter how hard you work, things can still be taken from you.

You also find out through life that not everyone wants to see you succeed the way you want to see them succeed. Too many people are two-faced and will spread lies to keep you down. You’ll have what you think are friends, but at the end of the day that feeling isn’t always mutual. My advice? Brush them off — they don’t matter.

What I’ve learned since then is that success isn’t just about working hard — it’s about staying resilient, adapting, and pushing forward despite who or what tries to hold you back.

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. If you laid down your name, role, and possessions—what would remain?
What would remain is my work ethic, my faith, my fight — and my integrity. Nobody can ever question that. I’ve never led someone astray, and I’ve always been upfront, even when it was uncomfortable. I’ve never compromised my morals.

Take away the titles, the shop, the gear, the WWE memories — and you’d still have the guy who refuses to quit, who gets back up every time life knocks him down. At the core, I’m someone who believes in creating, building, and helping others shine. That’s who I was before Main Event Gear and who I’ll be long after.

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