Alonzo Herrera’s Stories, Lessons & Insights

We recently had the chance to connect with Alonzo Herrera and have shared our conversation below.

Good morning Alonzo, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: Have any recent moments made you laugh or feel proud?
Recently I got to play as a coheadliner at one of my favorite EDM venues The Black Box in Denver, super proud of all the growth I’ve made in the last year or so.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Alonzo, but when I’m behind the decks or deep in the studio, I go by K4NTR1P. I’m a Media Specialist, DJ, Producer, and Co-Founder of Proxinized Rebirth Records, where I’ve poured my heart into building something that blends cosmic surrealism with raw emotional energy. K4NTR1P has been my most successful project to date—an outlet where I fuse storytelling, branding, and strategy into electronic music that hits hard and lingers long after the drop. Whether I’m promoting events, crafting soundscapes, or refining a brand’s voice, I bring a mix of hype, humility, and intention to everything I do.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What breaks the bonds between people—and what restores them?
For me, the foundation of any working relationship is trust—and that starts with honoring your word. I’ve experienced a lot in this industry, and unfortunately, not getting paid for shows is something that happens more often than it should. I take my commitments seriously; when I say I’ll deliver, I do. I expect the same in return.

Honesty, integrity, and mutual respect go a long way in restoring and maintaining those bonds. If you say you’re going to pay us, that’s the expectation. I’m always open to supporting nonprofit events or doing promotional gigs when it aligns with the mission—but I also have a family to support, and I treat this work with the same professionalism and accountability I’d expect in any other field.

What did suffering teach you that success never could?
Suffering taught me something success never could: how to rely on myself when everything else falls away. I’ve spent much of my life feeling unseen, unheard, and misunderstood. People often think they know me, but there are layers—emotional, spiritual, creative—that few ever take the time to explore. Living with Type 1 Bipolar means I experience emotions with an intensity that’s hard to explain. It’s both a gift and a challenge. That depth of feeling has shaped my art, my relationships, and my resilience. Suffering stripped away illusions and forced me to build a foundation rooted in self-trust, emotional honesty, and the kind of strength that doesn’t need to be loud to be real.

Sure, so let’s go deeper into your values and how you think. What’s a belief you used to hold tightly but now think was naive or wrong?
I’ve spent a lot of my life trying to please others—whether in jobs, relationships, or creative work. I’ve always been determined to give my best, but that drive has sometimes led people to take advantage of my work ethic. They see me as a yes man, someone who’ll always show up, no matter what.

The biggest lesson I’ve learned is that true fulfillment doesn’t come from external praise—it comes from honoring myself. I can’t live for the gratitude of others or bend myself to meet expectations that don’t align with my values. Of course, I appreciate recognition and I’m grateful for every opportunity, but I’m not making music to chase fame or fortune. That might come, and if it does, great—but I do this because I love it. Music is my truth, and staying connected to that is what keeps me grounded.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. Could you give everything your best, even if no one ever praised you for it?
Every time I step on stage, I give it my all—whether I’m performing for a packed house or just a handful of people. I’ve been performing since I was five, so I’ve experienced every kind of crowd. My journey started with traditional folklórico dancing as part of Semillas De La Tierra at Adams State University, and I’m incredibly grateful for everything that taught me about commanding a stage and connecting with an audience.

Over the years, performing has become something much bigger than myself. It’s where I feel most alive—like I’m channeling a vibrant, creative energy that fills the room. Whether you’re in the front row or the back, you’ll feel my presence. It’s not just about the music or the movement—it’s about sharing something real, something electric.

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