Seth Rotman NC-BC’s Stories, Lessons & Insights

We’re looking forward to introducing you to Seth Rotman NC-BC. Check out our conversation below.

Seth, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What do you think is misunderstood about your business? 
That’s such a fantastic question. Honestly, the biggest misunderstanding about my business comes down to my title. When people hear ‘Board Certified Nurse Coach,’ their minds naturally put the words together and assume I coach nurses. I get why, it sounds logical. But the truth is, it has nothing to do with coaching nurses and everything to do with helping people create powerful change in their lives.

Being a Nurse Coach is like rolling a nurse, a life coach, and a holistic wellness coach all into one. It’s additional training, it’s a board exam, and it’s a whole new way of practicing. I’ve taken that foundation even further and carved out my own niche as an ADHD Certified Service Provider. My specialty is helping working professionals manage ADHD and executive function challenges.

That’s where the 8DHD method I developed comes in. It’s a holistic, nimble framework that works one-on-one and scales beautifully to teams and organizations. At its core, my work is about giving people tools, strategies, and insights that help them thrive, at work and at home. So while the title may confuse people at first, once they understand the impact my work has, the lightbulb goes on: this isn’t about labels, it’s about transformation. It’s an added bonus that one of the most powerful aspects is the fact that by working with me they essentially get a concierge nurse rolled in with the coaching experience.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m happy to introduce myself to the readers. I’m Seth D. Rotman, RN, NC-BC, ADHD-CCSP. And yeah, like every nurse with advanced training, I have alphabet soup after my name. I really don’t use it most of the time though.

I’m a Board Certified Nurse Coach and an ADHD Certified Clinical Service Provider, which is really a fancy way of saying I help professionals who are navigating ADHD and executive function challenges find clarity, thrive with their strengths, and amplify their growth . My path here is deeply personal—I’ve lived the ups and downs of ADHD myself after being diagnosed young. For a long time, I felt like I was constantly swimming upstream. But, I was lucky enough to have a strong support network and incredible resources to help me along the way. That experience, combined with my years of research and as a clinical nurse, is what inspired me to create the 8DHD method.

8DHD is a holistic framework that blends nursing, neuroscience, coaching, and wellness practices. It’s built on three pillars—knowing yourself, accountability, and resilience. What makes it powerful is that it’s flexible enough to meet someone exactly where they are, whether we’re working one-on-one or scaling the model to an entire team inside an organization.

What makes my work unique is that it goes beyond symptom management. It’s about reframing ADHD. Not as “a superpower” like said so much of the time. But in identifying the strengths ADHD brings, building tools to support the tough spots and downplay weak points, and helping people thrive in both work and life. I’ve seen over and over that when the right foundation and support is provided, people stop feeling controlled by ADHD and start taking control of it.

Right now, I’m expanding this work through group programs, corporate wellness partnerships, and speaking engagements. I’m also excited to have partnered with the team at NoPlex as a clinical advisor to their company. The invisible battles people face don’t only affect individuals, they ripple out into relationships, teams, companies, and communities. My goal is to make sure those battles don’t stay invisible and that there is support available.

Okay, so here’s a deep one: What did you believe about yourself as a child that you no longer believe?
I love this question. As a kid, I carried the belief that other people had the power to define me. That they could decide who I was and who I would become. For years, I thought my path was in someone else’s hands.

It took time, and a lot of trial and error, to build the confidence and resilience I needed to let go of that belief. Not without fear, but with the courage to stay present and keep moving toward my goals.

I used to be the kid who hid behind my parents’ legs, too shy to step forward. I was the student who believed my freshman math teacher when he told me I wasn’t worth his time, I wouldn’t amount to anything, and would be another failure. I was ready to believe the school officials who said I wasn’t worth their effort.

But with the support I did receive, I started to see the truth. I am the one in control. I’ve let go of is the belief that anyone else gets to decide my worth or my future. Whether it’s climbing a 14,000 foot mountain, fighting for patients and nurses, competing in a full contact kung fu tournament, or starting my own business, I get to choose my path and define my success. I’ve had the opportunity to see and do incredible things. From helping save lives to speaking in front of international audiences.

And the best part is, I’ve learned that success doesn’t mean perfection. Even when things don’t go as planned, now I know how to show myself kindness and keep moving forward.

When did you stop hiding your pain and start using it as power?
Like so many people, the COVID-19 pandemic pushed me to a breaking point. I was working as a bedside nurse, primarily on COVID units, and during that time I developed depression and PTSD. I had no emotional reserve left. I didn’t have the energy to mask anymore. The weight of my job was crushing, my relationships were strained, and the toll was immense.

I was fortunate, though. I asked for help early. I got treatment. And when I came back, I had more emotional reserve. Enough to look outside myself and see that so many others were suffering in silence, unsure how to ask for help. That’s when I realized I didn’t have to hide my pain anymore. I could use it to empower others.

By being open about my journey, I helped destigmatize mental health among my coworkers. I gave others permission to talk about what they were going through and to ask for help. That experience changed everything for me.

The pain and struggles of being a bedside nurse are what pushed me to find another way to practice. That’s how I became a Nurse Coach. Once I understood how being my true self could lift others up, I leaned fully into it. I embraced my own ADHD journey to elevate others. To make their invisible battles seen. And to give them tools to understand themselves and thrive in months instead of years.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. Is the public version of you the real you?
This is probably my favorite part of what I do now.

I don’t have a public version and a professional version and a private version of me anymore. There’s only one me. One genuine me. I might be dressed up or dressed down depending on what’s happening, but there aren’t different personas.

People don’t have to guess who they’re going to be working with. What you see is what you get. And what you get contains multitudes. That’s what makes my work powerful and meaningful. I always show up as my whole self and invite others to do the same.

Okay, we’ve made it essentially to the end. One last question before you go. What is the story you hope people tell about you when you’re gone?
To borrow and intentionally misinterpret Henry Adams’ words, ‘A teacher affects eternity; he can never tell where his influence stops.’ I hope that my influence helps people for generations. That the tools, change, and kindness I leave in the world become my legacy, spoken about long after I’m gone.

There’s another saying, that we all die two deaths: the first when we take our last breath, and again when the last person who remembers our name takes theirs. My hope is that through the lives I’ve touched, the ripples I’ve created will carry on so far that I live on in some way for eternity.

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Image Credits
Best Kept Secret Podcast, KRON4

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