Linh Judin shared their story and experiences with us recently and you can find our conversation below.
Linh, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: Who are you learning from right now?
Right now, I’m learning the most from my kids. They’re my greatest teachers, reminding me daily what it means to be patient, curious, and kind. Through them, I’ve learned how to lead with empathy, manage time with intention, and find beauty in even the smallest moments. They see the world without boundaries or assumptions, and that perspective constantly challenges me to do the same — to create, parent, and build my business with both strength and softness.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m the creator and founder of Itsy Bitty, a modern baby brand that celebrates parenthood without losing individuality. I’m also the author of “How I Mom,” a blog where I share event planning ideas, crafts, and reflections on the beautiful chaos of raising a family. In my other work, I serve as a Fractional Growth Executive, helping companies scale through marketing, operations, and partnerships. Itsy Bitty is part of what I call my career portfolio, the creative extension of everything I love and believe in.
Itsy Bitty came to life after I had my first child, during a time of transformation and discovery. As a minority mama-owned business, we design with intention and empathy. Our products are modern yet timeless, from unisex diaper bags you can confidently hand to your partner to toys that are as beautiful as they are functional. Each piece is made to evolve from playtime treasure to lasting memory.
At its heart, Itsy Bitty is for every parent who wants to be present in the moment while embracing whatever comes next. We aim to make everyday adventures, from park days to beach trips, both memorable and meaningful. We are not just a baby brand; we are a reminder that parenthood can be stylish, thoughtful, and full of heart.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What relationship most shaped how you see yourself?
There are so many people and relationships that have shaped who I am, but the first that comes to mind is my son. Raising him has been one of the most transformative experiences of my life. Like any parent, I want him to grow into someone who is kind, brave, and capable of making good choices.
What I didn’t expect was how much he would teach me. There have been moments when I caught myself trying to guide him based on who I was as a child, rather than who he is becoming. That realization changed everything. It reminded me that my role isn’t to mold him into a version of myself, but to create space for him to become fully, authentically him. In doing so, I’ve learned to see myself not just as a parent, but as a person still growing and learning too.
Was there ever a time you almost gave up?
When wasn’t there a time? (laughs) I think every entrepreneur, parent, and creative has those moments. For me, it’s never really about giving up—it’s about recognizing when something needs to change. I’ve learned to allow myself to admit defeat when necessary, or to acknowledge when I need to pause, step back, or pivot.
Giving up isn’t in my nature. I see challenges as invitations to adapt, to rethink, and to grow. Every setback I’ve faced has eventually led me to something better, even if it didn’t feel that way in the moment. It’s not about perfection or persistence at all costs. It’s about learning how to deal with what’s in front of you and making the best of what you have. That mindset has shaped not only how I work, but how I live.
Sure, so let’s go deeper into your values and how you think. What do you believe is true but cannot prove?
That Tupac is still alive. (Just kidding.)
In all seriousness, I believe that in today’s digital world—where so much of life happens on screens—people deeply value the tangible things they can touch, hold, and keep. There’s something powerful about the physical connection we have with objects that carry meaning. That belief is at the heart of Itsy Bitty.
Our products are designed to last beyond the moment. They’re made to be passed on to another child, displayed as keepsakes, or even up-cycled into mementos that tell a family’s story. I can’t prove it, but I truly believe that the things we hold onto—literally and emotionally—help ground us in an increasingly digital world.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. When do you feel most at peace?
I feel most at peace when I am creating, whether I am designing new products for Itsy Bitty or crafting something just for fun. There is something incredibly grounding about bringing an idea to life with my own hands.
Sometimes that means designing digital graphics, birthday invitations, or websites. Other times, it is late at night when the house is quiet, and I am surrounded by yarn, paper, and cardboard, working on book nooks or handmade party props. Those are the moments when I lose track of time and feel completely connected to what I am doing.
When my creativity flows freely, everything else fades into the background. That is when I feel the most at peace, when imagination and intention come together and something beautiful begins to take shape.
Contact Info:
- Website: linhjudin.com or itsybitty.com
- Instagram: https://www.instagram.com/itsybittyshop/
- Linkedin: https://www.linkedin.com/in/linhbuijudin/
Image Credits
The lifestyle photo should be credit: Adel Vardell Photography
so if you or someone you know deserves recognition please let us know here.
