Meet Dhruvi Nisar

We recently connected with Dhruvi Nisar and have shared our conversation below.

Dhruvi, thanks so much for taking the time to share your insights and lessons with us today. We’re particularly interested in hearing about how you became such a resilient person. Where do you get your resilience from?

I believe my resilience comes from watching my father. Growing up, our family faced financial challenges, but he never let us feel the weight of it. His determination and ability to keep moving forward, no matter how difficult life became, taught me the true meaning of perseverance.

From a young age, I learned that to succeed, you must be willing to learn, adapt, and stay committed. During my undergraduate years, I worked with *Tecvenza* as the Head of Social Media Marketing and Sponsorship. It was a newly launched fest, which made it incredibly challenging to bring sponsors on board. Convincing big brands to collaborate with an event that was just starting out required persistence and creativity. Every “no” I received only strengthened me and pushed me to try harder. Eventually, I secured sponsors like Red Bull, Kingfisher an achievement that made me realize my strength in marketing and negotiation.

That experience inspired me to co-found a digital marketing firm called *JD Marketers*. As a new entrepreneur, I faced countless rejections while reaching out to potential clients. But each setback taught me how to communicate better, refine my strategies, and stay patient. Over time, those challenges built my resilience and shaped my belief that persistence, even in the face of rejection, is what turns ambition into accomplishment.

Thanks, so before we move on maybe you can share a bit more about yourself?

I started my journey back in college, where I discovered my passion for marketing while working with Tecvenza as the Head of Social Media Marketing and Sponsorship. My main job was to bring sponsors on board, and even though it was challenging, I loved every part of it from understanding brands to finding creative ways to collaborate. That’s when I realized marketing was something I genuinely enjoyed and wanted to build a career around.
During that time, I met a friend, Jenil Mehta, who mentioned he was planning to take a crash course in digital marketing. It immediately caught my attention, and I convinced my dad to let me join too. That decision changed everything. After completing the course, Jenil and I decided to take a leap and start our own marketing agency JD Marketers.
It’s been about five years now, and we’ve worked with several brands helping them grow through influencer collaborations, brand strategy, and building their digital presence. We love working with upcoming brands and micro-influencers who are full of creativity and fresh ideas.
Lately, my focus has shifted toward integrating AI into marketing. I’ve been attending AI-related events to explore how technology can enhance the way we approach campaigns and strategies. I truly believe AI is the future — it’s changing the way businesses connect with people. For me, it’s exciting to see how I can bring that innovation into JD Marketers and make our work even more impactful.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

First, I’d say resilience has been the foundation of everything. Things don’t always go as planned, but I’ve learned that every setback carries a lesson and a hidden opportunity. No matter how tough things get, keep going there’s always a bigger picture waiting to unfold.
Second, never stop learning. The world is changing fast, and staying updated with new trends, technologies, and global shifts can completely change how you see opportunities. Especially today, if you’re not using AI or keeping up with tech developments, you’re already a step behind. Be curious and proactive about learning it’s one of the best investments you can make in yourself.
Lastly, your network is your net worth. The people you surround yourself with can open doors you didn’t even know existed. Don’t hesitate to reach out, ask questions, or collaborate. Building genuine connections and co-networking can be a real game changer.
So my advice for anyone just starting out would be: be resilient, stay curious, and keep connecting. The combination of these three will help you not only survive but truly grow in your journey.

Thanks so much for sharing all these insights with us today. Before we go, is there a book that’s played in important role in your development?

The Book That Shaped My Perspective
A book that had a major impact on me is “Rich Dad Poor Dad” by Robert Kiyosaki. It completely changed the way I think about money and financial independence. Most people talk about earning money get a job, start a business, make more income but what this book really taught me is that earning money is not the challenge; managing it wisely is. You could earn $500,000, but if you spend it all in a day, you’re back to zero. However, if you invest and manage it well, that same amount can multiply over time and create lasting financial security.
Another key lesson I took away is the importance of having multiple mentors or “gurus” in life. No single person has all the answers, and different mentors bring different perspectives. Learning from people with varied experiences can accelerate your personal and professional growth many times over.
The book also shifted how I view assets and liabilities. I learned that your own house, which many consider an asset, can actually be a liability because it takes money out of your pocket instead of putting money in. An asset, by Kiyosaki’s definition, is something that generates income. Since then, I’ve focused on building my asset column early investing in things that create value over time rather than accumulating liabilities.
For anyone in their 20s or 30s, I’d say the biggest takeaway from Rich Dad Poor Dad is this: focus on financial literacy, build assets early, and think long-term. The habits you form now will shape your financial freedom for the rest of your life.

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