We were lucky to catch up with Alex Lewis recently and have shared our conversation below.
Alex , thanks so much for taking the time to share your insights and lessons with us today. We’re particularly interested in hearing about how you became such a resilient person. Where do you get your resilience from?
I believe my resilience comes from my family lineage. Specifically my great-grandfather, P.H. Lewis. He was a pastor in Selma, Alabama, during the Civil Rights Movement and an active Civil Rights leader. He opened both his home and his church to activists, even during dangerous times like the Bloody Sunday march.
My grandmother, Alice Lewis-Hutchinson has told me about the day when the Ku Klux Klan burned a cross in their front yard. Despite the fear and threats, my family never backed down from what they believed in or the rights they were fighting for. Their courage and conviction created opportunities that I now benefit from.
Whenever I face challenges in my own life or business now, I remind myself that the adversity I experience (though very real) is small compared to what they endured. Their example keeps me grounded, reminding me that resilience isn’t just about surviving tough times; it’s about standing firm for something that matters.
So today, I channel that same resilience into helping others (especially creatives and brand builders) to build wealth, opportunity, and freedom in their own lives, just as my great-grandfather did for his community through he opportunities that the creator economy has allowed for us.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
My name is Alex Lewis, and I’m the founder of Creator Careers, a platform designed to help the version of myself from five to ten years ago. When I was younger, mentors introduced me to creativity through tools like Photoshop. As well, as skillsets like videography and photography. Those early skills became the foundation which would help me build a six-figure career and now I’m committed to showing other creatives how to do the same.
Creator Careers helps people turn creativity into opportunity. On one side, we train creatives to build profitable, purpose-driven careers as behind the scenes brand builder in the creator economy. On the other, we consult with founders of companies that want to better understand, manage, and invest in creative talent as they collaboratively build a brand .
That dual focus comes from my own experience. Throughout my career, I’ve been the creative who needed more mentorship, support, and investment in my growth. I’ve also seen firsthand how many companies struggle to work effectively with creatives, not because they don’t care, but because they don’t fully understand how creative minds operate.
Creator Careers bridges that gap. We help both sides grow. Creatives by developing the skills, strategies, and mindset to thrive, and companies by learning how to partner with and empower the brand builders on their teams.
Over the years, I’ve worked with brands across sports and some online personalities. From major universities like Penn State and Texas A&M to personal brands in the financial space like Anthony O’Neal, (serving as his brand director) helping his YouTube channel grow from under 300,000 to over a million subscribers as key member of the team. Those experiences taught me how powerful creativity can be when it’s nurtured, understood, and aligned with clear strategy for brand growth.
At the end of the day, our mission is simple: to turn talent into opportunity. Building a future where creatives and companies grow together through collaboration, clarity, and purpose.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Looking back, I’d say the three qualities that have had the greatest impact on my journey are a willingness to learn, brand building, and mentorship.
1. Willingness to Learn (Skill Stacking)
The creator economy changes fast. New platforms, tools, and technologies emerge every few months. Early in my career, I realized that staying relevant meant constantly stacking skills, learning new things, staying curious, and being willing to adapt. The creative field is just as competitive as professional sports, and the people who win are those who keep sharpening their craft. My advice to anyone early in the journey: stay teachable. Invest in your growth, and never assume your current skill set will be enough for the next level.
2. Brand Building
Whether you work inside a company or for yourself, your brand is your reputation. Early in my career, I was apart of building brands like Penn State, Texas A&M, and Kennesaw State athletic departments and those brands, in turn, built mine. Over time, I learned that building a personal brand is just as important. When you showcase your work, you attract opportunities. Some of my highest-earning months, including $20,000+ months, came directly from marketing myself and sharing my process online. My advice: treat your personal brand like a portfolio that never ends. Keep showing your work.
3. Mentorship
I wouldn’t be here without mentors. From my first role at Penn State, where leaders like Lindsey Thompson poured into me, to mentors like Milton Overton, my Athletic Director at Kennesaw State, each person shaped how I think, lead, and create. Mentorship accelerates growth because it gives you access to perspective and relationships you wouldn’t have on your own. My advice: be humble enough to seek guidance and bold enough to apply it. The right mentor can open doors that talent alone can’t.
Together, these three learning, branding, and mentorship. I have been the foundation of my journey. They’ve allowed me not only to grow as a creative but also to build a business that helps others do the same.
Looking back over the past 12 months or so, what do you think has been your biggest area of improvement or growth?
Over the past 12 months, my biggest areas of growth have been time management and brand building.
After returning to full-time entrepreneurship, I had to relearn how to manage my time effectively. When you leave a structured environment where others set the pace, it can be challenging to suddenly be the one responsible for every decision. I had to develop a new rhythm, balancing the demands of my creative agency, Infinite Media, with the mentorship and training I provide through Creator Careers. That shift required more discipline, intentional planning, and learning how to protect my creative energy.
The second area has been brand building through marketing. I’ve always taught my students that visibility creates opportunity, but this year I doubled down on applying that lesson myself. Consistent marketing and storytelling around my brand have led to some of my highest revenue months yet. It’s shown me how crucial it is for entrepreneurs (especially creatives) to treat marketing not as a side task, but as a daily discipline.
These two areas time management and brand building have completely changed how I operate. They’ve allowed me to work with greater focus, serve my clients at a higher level, and create more freedom in my business.
Contact Info:
- Website: https://creatorcareers.co/
- Instagram: https://www.instagram.com/mralexlewis/
- Linkedin: https://www.linkedin.com/in/mralexlewis/
- Youtube: https://www.youtube.com/@Mralexlewistv
Image Credits
DeAndre’ Moreland, Jalein Jenkins Johnson, Tyrell Mcarthur
