Meet Minye Cho

We were lucky to catch up with Minye Cho recently and have shared our conversation below.

Minye, we’re thrilled to have you on our platform and we think there is so much folks can learn from you and your story. Something that matters deeply to us is living a life and leading a career filled with purpose and so let’s start by chatting about how you found your purpose.

I’m a video producer, and I recently found out I’m an Enneagram Type 3. (My friends and I have been into the Enneagram lately, haha)
I’ve always been driven and wanted everything I make to be perfect.
When something didn’t go as planned, I pushed myself harder.
Whenever I felt like I failed, I would think, “Why am I like this?”

After a few years of working in production, I started to notice a pattern.
Finishing a project didn’t always make me happy—it often left me feeling empty.
Even when people appreciated my work, that feeling faded fast.
If I wasn’t already planning the next shoot, I felt lost.
That made me ask myself why I couldn’t just stop and rest.

It took time, but I slowly realized that work isn’t only about achievement.
For me, producing became a way to understand myself.
Every project—especially the hard ones—taught me how to pause, reflect, and find peace even in chaos.
Through that process, I found my purpose.
I learned that my work isn’t just about making something beautiful,
but about growing through every production and connecting with people along the way.

Now I see work differently. I don’t chase perfection the way I used to.
Instead, I focus on serving the people I work with – directors, crew, and clients- and building trust through the process.
When everything comes together and a project finally breathes on its own,
That’s when I feel it – this is what I’m meant to do.

I’m still learning, and I still get anxious sometimes, but I don’t move from pressure anymore.
I move from purpose. And that purpose is what keeps me going every day.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

I see producing as a form of service – bringing artists, crews, and brands together to make something meaningful.
As a producer, my favorite part is creating harmony between creativity and reality.
I love building an environment where directors and crews feel supported, so they can focus on the art.

Recently, I’ve been developing projects that mix commercial and narrative formats—bridging art and purpose through collaboration.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Communication. Correct Information. Filtering.
These three have shaped everything I do as a producer, and honestly, I’m still working on all of them.

First, communication — production is all about people.
No matter how good the plan is, things only work when everyone understands and trusts each other.
I’ve learned that being clear, kind, and calm—especially in chaos—is one of the most powerful skills in this industry.

Second, correct information.
Producing is like building a puzzle while the pieces keep moving.
Having the right information at the right time changes everything.
It affects budget, safety, scheduling, and ultimately the creative result.
So I always double-check facts and make sure my team is working from clarity, not assumption.

Lastly, filtering.
A producer hears a hundred things every minute.
Not everything needs a reaction.
I’ve learned to filter what’s urgent, what’s important, and what’s just noise.
That balance allows me to protect both the project and the people involved.

For anyone starting out, my advice is this:
learn to listen, verify before you react, and stay calm when things move fast.
The best producers aren’t the loudest ones—they’re the ones who see clearly and move with purpose.
And again — I’m still learning these every day.

Okay, so before we go, is there anyone you’d like to shoutout for the role they’ve played in helping you develop the essential skills or overcome challenges along the way?

Looking back, it’s really been God and the Holy Spirit — who helped me the most.

I’ve felt that quiet guidance in moments when things felt impossible or unclear.
Sometimes it came through people, sometimes through a deep sense of peace in the middle of chaos.
God has taught me how to slow down, listen, and trust the process even when I can’t see the full picture.
I still depend on that guidance every day, both in work and in life.

Contact Info:

• Instagram: https://instagram.com/chominye