Meet Christie Los

We caught up with the brilliant and insightful Christie Los a few weeks ago and have shared our conversation below.

Hi Christie, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?

I get my resilience from choosing to build instead of breaking when things get hard. Starting my business taught me to adapt quickly and keep showing up even when things felt uncertain. Over time, I’ve learned that staying consistent and doing the work, even on the rough days, is what moves everything forward.

I also draw a lot of strength from my community, my family, and the people I’ve met along the way. Seeing others push through their own challenges reminds me that growth usually happens in the middle of the hard stuff.

For me, resilience is not just about bouncing back. It is about learning from every obstacle and continuing to move forward with purpose, humor, and heart.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I run a small marketing studio called It’s Electra Digital. I build websites, brands, content, and systems for local businesses so they can look professional, get found, and get paid without feeling overwhelmed by tech. I like keeping it personal. I learn how my clients talk and what actually makes them different, then turn that into clear messaging, clean design, and real assets they can use in the real world.

What I think is special about what I do is that I work with people who are usually doing everything themselves. A lot of my clients are women owned or family owned businesses, or people who are just getting started. I explain things in plain English, I am upfront about pricing, and I am not trying to sell people stuff they do not need. I just want them to feel confident saying here is my website, here is my brand, this is what I do.

Right now I am growing two offers. One is websites at different levels, from full WordPress builds to fast Canva landing pages for people who just need something live. The other is monthly virtual assistant support, where my team and I handle the tech and marketing tasks people keep putting off, like Google Business updates, social content, and newsletters.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

The first is adaptability. Things almost never go exactly how you planned, especially when you run your own business. Being able to adjust without shutting down is huge. My advice is to practice solving problems without drama. When something breaks, name the next step instead of the whole disaster. That skill builds confidence fast.

The second is communication. Clear communication builds trust, and trust is what gets you hired and keeps you hired. Learn how to explain what you do in plain English. Learn how to set expectations. Learn how to say “this is what it costs” without apologizing. You do not have to sound corporate. You just have to be honest and consistent.

The third is resourcefulness. You are not going to know everything in the beginning. You just have to be willing to figure it out without quitting. Use tutorials. Ask questions. Read contracts. Watch how other people do it. The people who grow are not always the most talented. They are the ones who keep finding a way to get the thing done.

Do you think it’s better to go all in on our strengths or to try to be more well-rounded by investing effort on improving areas you aren’t as strong in?

I think it is better to go all in on your strengths and trust other professionals to fill the gaps. When you try to do everything, you end up doing most things halfway. When you stay in your lane, you can give your best work the attention it deserves and build a network of people who are just as good in their own areas.

That is how I run my business. I know what I am good at: communication, organization, design, and helping people make sense of marketing. I also know what I am not good at, like advanced coding or photography. Instead of forcing myself to learn everything, I work with people who already do it well. It saves time, produces better results, and makes collaboration more enjoyable.

My advice for anyone early in their journey is to be honest about what you are naturally good at, double down on it, and build relationships with people who complement your skill set. Growth happens faster when you focus on what you do best and let others shine where they do.

Contact Info:

• Website: https://www.itselectra.com
• Instagram: https://www.instagram.com/its.electra.digital
• Facebook: https://www.facebook.com/its.electra.digital