Meet Alex Beetz

We recently connected with Alex Beetz and have shared our conversation below.

Alex, looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?

My mother, without question. For most of my life, she has owned her own small retail business, Beetz Me, located in my hometown of Princeton, Illinois. I grew up in that store and witnessed her dedication, commitment, and countless hours of hard work. Beyond observing her determination, I also learned creative skills like designing window displays, crafting customized gifts, and finding inventive solutions to everyday challenges.

The store became a foundation for both creativity and discipline — a place where I saw ideas come to life, but also learned how much persistence it takes to turn vision into reality. My mother instilled in me the work ethic I carry into my artistic practice today.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I’ve always felt artistic to my core. Growing up in a small farming town in north-central Illinois, about two hours outside of Chicago, I spent most of my childhood drawing or creating in my room. My parents, who loved to travel and expose me to art, encouraged that creativity — but even then, I knew rural Illinois wasn’t where I was meant to stay. In my young years, I was daydreaming about living anywhere else beyond the cornfields that surrounded me.

College gave me a strong foundation in classical techniques, particularly in studying the human figure and realism. I went on to earn a degree in Fine Arts and moved to Los Angeles on my 22nd birthday. Over time, I became drawn to the energy and emotion of modern art — the bold colors, abstract shapes, and visible brushstrokes that bring movement and life to a piece. After years of troubleshooting and finding my footing in Los Angeles, I’ve built a creative life and art business that feel true to who I am. My work today is a reflection of that balance between structure and freedom.

As I’ve continued creating and sharing my work, I’ve been both surprised and grateful for the support I’ve received. In the past few years, I’ve established an Etsy shop, participated in pop-up gallery shows, painted numerous portraits, and even completed a commissioned piece for a pop star. It’s been exciting to have steady projects and opportunities that challenge and inspire me. These days, most of my business centers around commissioned portraits, though I love taking on a variety of subjects. I’ve also started offering more budget-friendly prints through my Etsy store and website. Right now, I have a couple of paintings and concepts I am developing while planning a holiday pop up.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

It might sound obvious, but honestly, hard work is everything. You have to keep showing up, even on the days when you’re not feeling inspired. That consistency builds confidence and keeps the momentum going.

I also think it’s so important to really craft your skill — take the time to practice, explore, and experiment. Try new things, even if they feel uncomfortable at first. That’s usually where growth happens.

And lastly, lean into your own point of view. Your perspective is what makes your work different from anyone else’s. Trust your gut, creatively and personally. The more you stay true to yourself, the more your work will resonate with others.

Before we go, any advice you can share with people who are feeling overwhelmed?

We live in such a fast-paced world, and it doesn’t seem to be slowing down anytime soon. Feeling overwhelmed is something I think we all experience — I definitely do. I often find myself questioning if I’m doing enough, even while feeling completely stretched thin at the same time.

When that happens, I try to slow things down and focus on what’s in front of me. Making to-do lists helps a lot – taking things one task and one day at a time. I also remind myself not to compare my progress to anyone else’s. It’s not a competition, and we’re all on our own unique path.

I’ve learned over the years, that it’s okay to have super productive days and also slower ones. Rest and downtime are just as important as getting things done. And on the days when I start to feel like I’m not doing enough, I’ll make a list of everything I have accomplished — it’s a simple reminder that I’m moving forward, even in small ways.

Contact Info:

• Website: https://www.alex-beetz.com/
• Instagram: https://www.instagram.com/beetzbeetz_design/?hl=en
• Other: https://www.tiktok.com/@beetzbeetz_design