We’re excited to introduce you to the always interesting and insightful Eric Cooper. We hope you’ll enjoy our conversation with Eric below.
Hi Eric, thanks for sharing your insights with our community today. Part of your success, no doubt, is due to your work ethic and so we’d love if you could open up about where you got your work ethic from?
Story.
BIO
RON ALEZZA
INDEPENDENT ARTIST – SONGWRITER – STORYTELLER
Born (Eric Ronald Cooper) in Detroit, Michigan, Ron’s creative roots run deep. His mother, an independent lyricist, and stepfather, creator, bandleader and songwriter of the touring cover group “Heavenn,” who gained popularity throughout the 1980s and 1990s, inspired his early love of music. He began training, playing the piano at a young age, and it built a strong foundation that would eventually define his artistic journey. Outside of music, Ron has cultivated a multifaceted career in fashion retail and fitness. In 1997, he established a private personal training firm in Chicago that relocated to Los Angeles in 2000, which he continues to operate today.
His creativity extended to fashion with the introduction of his men’s athleisure brand, ECF PERFORMANCE during 2012. In conjunction with developing collections for the brand, Ron combined his passion for style and music, producing original soundtracks for ECF’s fashion campaigns and promotional videos. It was during this period that his love for songwriting came to life.
In 2025, Ron founded Riotrack Music, an independent music company based in Los Angeles. The company’s mission is to create, produce, and promote timeless music that blend cultures, genres, and generations. Through innovative storytelling and forging artistic collaborations, the company is committed to bringing fresh sounds to audiences worldwide while offering artists and songwriters the tools and resources needed to thrive in today’s music industry.The label’s first project, Riobana, embodies that mission— fusing Old School funk, rap, 80s pop, R&B, techno, disco, and bossa nova into bold musical narratives throughout the EP. Ron Alezza’s distinctive style of singing as spoken lyrics brings a poetic, conversational rhythm to his performances, blending storytelling with melody in a way that feels both personal and cinematic. “Beyond being an EP, Riobana I feel represents a new movement in music genres. I created the unique blend of Old School funk, rap, 80s pop, R&B, disco, techno, and bossa nova in order to broaden the sonic experience and listening audience”, explains Ron. The style—also called Riobana—forms the vibrant musical fusion that bridges eras and cultures. He adds, “At its heart, “Riobana” is a musical escape that guides listeners through a romantic journey – two souls meeting for the first time, navigating the highs and lows of a relationship, and ultimately achieving unconditional love. It’s a Brazilian paradise. A place where couples can fall in love. The song also represents my love for Rio de Janiero and the Brazilian culture.”
Produced by Derrick L. Davis of Kabiri Productions, the project reflects Ron’s passion for crafting music that resonates with emotion and energy. The EP highlights his commitment to artistic independence and his vision for Riotrack Music as a home for authentic, heartfelt creativity. Through Riobana and future projects, Ron Alezza continues to build a body of work that connects deeply with listeners, celebrates creative freedom, and showcases his dynamic approach to modern music while honoring the influences that shaped him.The single “Riobana” releases October 2025, followed by thefull EP in November 2025 on all major streaming platforms.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Inspiration/determination/ drive.
Follow your dreams and do t wait for anyone to say go.!
Contact Info:
- Website: https://Riotrackmusic.com
- Facebook: RiotrackMusic
- Youtube: Ron Alezza topics
- Other: https://distrokid.com/hyperfollow/ronalezza/riobana/
Image Credits
Elizabeth Caren
so if you or someone you know deserves recognition please let us know here.
