Meet Lynne Intintoli

We were lucky to catch up with Lynne Intintoli recently and have shared our conversation below.

Lynne , we’re thrilled to have you on our platform and we think there is so much folks can learn from you and your story. Something that matters deeply to us is living a life and leading a career filled with purpose and so let’s start by chatting about how you found your purpose.

I didn’t go searching for my purpose — it kind of just bumped into me while I was minding my own business. I’ve always been a maker, the kind of person who can’t sit still unless my hands are creating something pretty. I didn’t think it was anything deep at the time; it just felt good. And honestly, that’s what I followed. No formal business training, no five-year plan, not even a decent spreadsheet. Just me, my materials, and this tug in my chest that said, “Keep going.” I made the next right thing, and then the next, even when I had no clue where it was all headed. And somewhere along the way, the thing that felt like “just something I do” turned into the thing that makes me feel most like myself. Turns out, the thing I kept coming back to was the thing I was meant to do.

Thanks, so before we move on maybe you can share a bit more about yourself?

My family always comes first—I love taking care of my daughters—but I’m also focused on growing my jewelry business and helping more people discover it. There’s something really special about seeing someone pick out a piece that just makes them feel good about themselves. That’s why I love what I do. My pieces are handmade, thoughtful, and designed with intention. Every curve, detail, and gemstone is chosen carefully because I want each piece to tell a story. I also make sure to create responsibly, using ethically sourced materials that last, because I think beauty and integrity should go hand in hand.

Inspiration can come from anywhere—other designers, artists, or even a single bead that sparks an idea for a whole collection. Right now, I’m wearing a lot of hats—designing new collections, adding jewelry to the website, answering emails, and connecting with customers online and in person—but I love being involved in every part of it. Growing the business while keeping that personal touch is challenging, sure, but it’s also what makes it so rewarding.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, there are three qualities that have been absolutely game-changing for me. First is adaptability. Things rarely go as planned, and if you get stuck or let setbacks stop you, nothing will move forward. Learning to pivot, problem-solve on the fly, and keep going has been huge. Second is persistence. Building something from scratch—especially without formal business training—requires showing up again and again, even when it feels messy or overwhelming. Third is creativity, but not just in making the product. Creativity in thinking about solutions, finding ways to stand out, and making your work feel personal and intentional has been a huge driver of growth.

For anyone early in their journey, my advice is simple: embrace the messy parts, because that’s where the learning happens. Push yourself to keep trying, even when it feels hard, and don’t be afraid to make unconventional choices. Surround yourself with people who inspire you and ask for help when you need it—it’s not a weakness, it’s a strategy. And always remember to nurture your curiosity and creativity; it’s what will keep your work fresh and meaningful, even through the toughest challenges.

What is the number one obstacle or challenge you are currently facing and what are you doing to try to resolve or overcome this challenge?

The number one challenge I’m facing right now is juggling it all—running a growing business while raising two small kids. Some days it feels like there just aren’t enough hours in the day, and somehow I’m expected to keep everything running smoothly at the same time. I’m still doing the majority of the work myself—answering emails, updating the website, creating jewelry, photographing it, and then actually posting it online. Social media alone can feel like a full-time job on top of a full-time job. It’s a constant balancing act, and I’m learning that “perfect” isn’t realistic. My approach has been to prioritize ruthlessly and focus on what moves the needle most for the business while also carving out real time for my family. I’m also slowly learning to ask for help where I can, whether it’s hiring freelancers for certain tasks or leaning on my support system at home. Scheduling and batching tasks has been a game-changer, even if it doesn’t make the chaos disappear completely. I remind myself that growth takes time, and I don’t have to do everything perfectly—or alone. Some days I succeed, some days I just survive, and both are okay. The key is showing up consistently, even if it’s messy. At the end of the day, seeing the business grow and knowing my kids are seeing me follow my passion makes it all worth it.

Contact Info:

• Website: https://www.lynnique.com
• Instagram: https://www.instagram.com/lynniquejewelry/
• Facebook: https://www.facebook.com/lynnique/
• Other: https://www.pinterest.com/lynniquejewelry/

Image Credits

Photos by Siobhan and Odette Photo Art