We’re excited to introduce you to the always interesting and insightful Shiri Feldman. We hope you’ll enjoy our conversation with Shiri below.
Shiri, looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?
When people ask where my work ethic comes from, I never have a neat, one-line answer. Yes, part of it is just who I am — I’ve always been that girl who goes after what she wants, figures it out, makes it happen. Hustle has always felt natural to me.
But if I’m being honest, a lot of it came from my childhood. I didn’t grow up in the healthiest environment, and achieving became my survival strategy. Being the “responsible one,” the “high achiever,” the one who excelled — it was how I tried to earn safety, love, and some sense of control when everything else felt chaotic. Working hard became the one place where the outcome was in my hands. If I just tried harder, did better, pushed more…maybe things would feel okay. And in a weird way, it became a comfort. A safe place. An escape.
I always look at really successful people and think, “What lit the fire under you?” Because let’s be real: most of us who are this driven weren’t just “born motivated.” Something shaped it. There’s a light side to it — the resilience, the grit, the fact that I built a life I’m truly proud of. But there’s also a shadow side. That constant need to do so you don’t have to sit still and feel. I’m aware of that in myself.
Is it the worst coping mechanism in the world? No. It’s definitely healthier than a lot of other escapes I could’ve turned to. But it’s still a coping mechanism. And I’m learning to hold both truths: I’m proud of my work ethic, and I’m also aware of where it came from and the parts of me that still need softness, not productivity.
Two things can be true at once, and for me, they are.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
I’m a product marketing and copywriting consultant. In simple terms: I’m the person brands call when they need their words to actually sound like someone wrote them…not ChatGPT.
I write for beauty, wellness, and fashion brands, as well as founders, public figures, and creatives who want a voice that feels human, memorable, and theirs. In a time where everything online is starting to sound the same, having a distinct tone of voice is honestly a flex, and I think having a human writer on your team is kind of sexy. It’s a real advantage.
My background is in corporate beauty, but I eventually left to build my own consultancy, and now I get to write across literally every touchpoint you can imagine: brand voice, campaigns, email, social, website, packaging, scripts, brand decks, in-store signage….if it involves words, I’m probably writing it. What I love most is the range. One day I’m naming a serum for a Sephora brand, the next I’m ghostwriting a founder’s LinkedIn, and going to an in-person beauty pop-up where I just so happen to meet Pamela Anderson.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Looking back, the three things that really shaped my journey was resourcefulness, self-awareness, and community. I didn’t always know what I was doing, but I had that “I’ll make it work” energy. I said yes before I had the full plan, and figured it out as I went, and honestly, that’s where all the growth happened. The second piece was really getting to know myself. Everything shifted when I stopped trying to be the version of me I thought I needed to be to “fit the mold,” and started owning who I actually am, what I’m good at, how I work, and what I value. And the third (and probably the biggest game-changer) was relationships. Every opportunity that moved the needle for me came through people — being a good human, doing great work, staying connected, and genuinely cheering others on. If you’re early in your journey, here’s what I want you to know: don’t wait to feel “ready,” and don’t underestimate the power of community. Your voice, your unique story, your vibe — that’s the advantage. Lead with that, stay curious, and the right doors will open.
Is there a particular challenge you are currently facing?
Honestly, the biggest obstacle I’m navigating right now is finding that sweet spot between being ambitious and actually living my life. I’m the kind of person who wakes up with 27 ideas before I’ve even had breakfast. I want to do everything, build everything, say yes to everything. But I also refuse to be the girl hunched over her laptop for 15 hours straight. I know my best ideas come from living — from conversations, walks, travel, rest, movement, inspiration, not from staring at a Google Doc until my eyes cross.
So I’m in this constant dance of wanting to be productive and build big things, but also wanting to have a full, fun, well-lived life with hobbies, travel, spending time with friends, and actual downtime. There are only so many hours in a day, and I’m really in the chapter of figuring out what scaling looks like for me — how to grow without losing myself, how to protect my creativity, and how to make my days work for me instead of me being whipped around by my calendar. It’s a work in progress, but we’re getting there.
Contact Info:
- Website: https://www.shirifeldmanconsulting.com/
- Instagram: https://www.instagram.com/shiri_feldman/?hl=en
- Linkedin: https://www.linkedin.com/in/shiri-feldman/
Image Credits
Photos Taken by Molly Torian @mollytorianphoto
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