Meet Angelina Richardson

We recently connected with Angelina Richardson and have shared our conversation below.

Angelina , so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?

How I Found My Purpose

My purpose began to take root when I was just 15 years old. I created Elite Styles and Beauty out of a simple but powerful frustration: I loved getting my hair done, but I hated the way I was treated during appointments—long waits, lack of focus, and no real care for the client experience. I remember thinking, If I ever start my own business, it will be built on intention, excellence, and true hospitality.

What started as a dream to create a better beauty experience evolved into something much deeper over time. In 2013, I began expanding my skills with certifications in permanent makeup, including brows and lips, and eventually earned over 10 specialty certifications. But my biggest transformation came through my own wellness journey—I once weighed over 400 pounds. Through perseverance, education, and care, I brought myself down to 170 pounds and kept the weight off. That experience shaped me profoundly. It taught me that transformation is possible when you have support, knowledge, and the right tools.

So I reimagined my brand into what is now Mindful Beauty—a healing, intentional space where I merge my passion for advanced beauty services with wellness solutions. Today, my purpose is clear: to help others feel confident, cared for, and transformed from the inside out.

Whether it’s through cryo treatments, skincare guidance, or simply a listening ear during a personal consultation, I’m here to serve with heart and create real change in people’s lives.

Thanks, so before we move on maybe you can share a bit more about yourself?

Mindful Beauty: What We Do and Why It’s Special

Mindful Beauty (formerly known as Elite Styles and Beauty) is all about combining advanced spa treatments with mindful self-care to solve beauty and wellness challenges.

Essentially, I’ve combined the best of high-tech spa services with an exceptional at-home product-line to create holistic solutions to targeted problems.

When a client comes to Mindful Beauty (or I come to them!), they’re not just getting a one-off facial or body treatment – they’re getting a full program to achieve lasting results.

One of our signature offerings is cold therapy treatments for face and body. I use a device called NeveSkin (formerly CryoSkin), which uses cold temperatures to tone skin, reduce fine lines, and even sculpt away stubborn fat. Not many spas have this machine – it’s a specialized device typically found in high-end franchises, and I’m proud to be a certified provider.

We usually recommend about 5–7 sessions of these cryotherapy treatments to see a true transformation, as consistent sessions yield the best outcomes.

In fact, many people see a big difference even after the first session, but the magic really happens with a full series. This technology is awesome for things like lifting sagging skin, smoothing cellulite, and giving an anti-aging boost without any surgery or invasive procedures.

What really makes Mindful Beauty unique, though, is how we pair these treatments with our Mindful Beauty Collection of holistic products.
I’ve partnered with Farmasi to provide clients with clean, effective skincare and wellness products to use at home. Farmasi (pronounced like “pharmacy”) is one of the top beauty manufacturers in Turkey and is famous for its quality – the products are free of GMOs, parabens, SLS, heavy metals, and they’re not tested on animals.

They’ve been used in European spas for years, so bringing them to the U.S. through my program was a no-brainer.

By having clients use these products between their NeveSkin/Cryo sessions, we address the root of their problems and maintain the results. It’s all about providing a solution rather than a temporary fix.

For example, if someone is working on reducing wrinkles or acne with our cold facial treatments, I’ll also put them on a targeted Farmasi serum and regimen to use daily.

That way, their skin improves continuously – not just on the days they see me. The before-and-after photos we get after a few weeks of this combined approach are astounding, and more importantly, clients feel amazing and empowered to keep up a self-care routine.

Another aspect I’m excited about is the mobility and collaboration built into my new model. I call myself a “virtual travel spa specialist” – I can come to your living room for a personal spa day, set up at your corporate office for employee wellness events, or pop up at another spa/salon to offer my specialty services.

Other spa owners even invite me to host Mindful Beauty pop-ups at their your locations. It’s a win-win: they get to offer something new (like the cryotherapy treatments, lip blushing or our product line) to their clients, and they earn a commission on any product sales, while I get to spread the love of Mindful Beauty to new audiences.

By collaborating instead of competing, we all rise together.

I’m also building a team of like-minded wellness entrepreneurs who join me in this mission – whether as trainees, brand ambassadors, or partners.

Mentoring others in the industry to incorporate these services and products into their own businesses is incredibly rewarding. We’re creating a supportive network that amplifies everyone’s impact.

What’s new right now? I’m glad you asked!

We have a couple of exciting promotions and launches underway.

First, for the entire fall season (October through December), I’m offering a complimentary Virtual Facial with any product purchase.

This means if you buy any of our Mindful Beauty products, you get a one-on-one virtual skincare session with me for free.

During the virtual facial, I guide you through using the products properly, almost like I’m there with you – it’s fun, educational, and you end up with that spa-at-home glow.

Secondly, for those in areas where I’m available in person, I have a special Cold Facial offer: if you spend over $150 on products, you’ll receive a free CryoSkin facial treatment (the ultimate anti-aging cold treatment for your face).

This cold facial can instantly tighten and refresh your skin – after one session, you can literally see fine lines soften.

We’ll be redeeming those free facials at select destination locations in Michigan (where I’m based) and also during my upcoming trips to Florida and Texas. Book a personal assessment today to secure your date.

I’m essentially taking Mindful Beauty on tour! If a client qualifies and is in another state, we’ll coordinate – I might travel to them or arrange a chosen location from the many spas we have in the various locations.

On top of that, I’m planning some spa party events where I travel to groups (for example, a girls’ night in or a bridal party). I’ll bring the spa treatments and products, and everyone gets pampered and learns about maintaining their results at home.

There’s something really energizing about these events – we have fun, people bond over self-care, and everyone goes home feeling great and armed with knowledge (and goodies!).

It’s all part of my mission to inspire self-care and make advanced wellness accessible no matter where you are.

I truly believe what we’re doing with Mindful Beauty is special: we’re solving problems with holistic solutions, and we’re making it convenient and enjoyable in the process.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Three Qualities That Shaped My Journey (and Tips for Yours)

Looking back on my entrepreneurial journey, I can identify a few key qualities and skills that made the biggest impact on my success. I’d love to share those with anyone who’s early in their own journey, along with some advice on developing them:

Adaptability and Willingness to Take Risks: Embracing change has been crucial for me. I had to pivot my entire business model and learn new skills to go virtual – and that adaptability opened huge new opportunities.

My advice: get comfortable with being uncomfortable. Try small changes first, like adopting a new online tool or offering a new service, to build your change muscle. When faced with a big decision, weigh the pros and cons, of course, but don’t let fear of the unknown stop you.

Take calculated risks when your intuition tells you there’s a great opportunity. The more you flex your adaptability, the more resilient and creative you’ll become in tackling challenges.

Relationship-Building and Communication: My ability to connect with people has been a game-changer. Networking, collaborating with other spas, and building a community around Mindful Beauty have all come from strong relationships.

I genuinely love talking to people – whether it’s listening to a client’s needs or brainstorming with a fellow entrepreneur.

For someone starting: invest time in networking and communication skills. Attend industry meet-ups, join online groups, and don’t be afraid to reach out to people you admire or businesses you’d like to partner with. Also, focus on your clients as real relationships – remember details about their lives, follow up with them, and go the extra mile. Building trust and rapport can lead to word-of-mouth referrals and partnerships that massively expand your reach. Essentially, people help grow businesses, so nurture those connections.

Continuous Learning and Expertise: In the beauty and wellness field (or any field, really), things are always evolving. One reason clients trust me is that I’m highly knowledgeable about my craft – from the science behind cryotherapy to the ingredients in our skincare line. Gaining that expertise took study, certification courses, and a lot of hands-on experience.

I’m always learning new techniques or researching the latest trends. My tip: never stop learning.

Early in your journey, take courses, read books, watch tutorials – whatever it takes to deepen your knowledge in your area. Seek mentors if you can; I learned a ton by shadowing experienced professionals when I was starting. And stay curious – if a new technology or method emerges, learn about it. Even if you don’t adopt every trend, you’ll make informed decisions and stay ahead of the curve. This not only improves your skills but also boosts your confidence. When you know your stuff, clients and peers can sense it, and they’ll respect you for it.

In summary, these three qualities – being adaptable, building genuine relationships, and continually growing your expertise – have been absolutely instrumental in my journey with Mindful Beauty. Cultivating these traits will help you navigate the ups and downs of entrepreneurship. More importantly, they’ll help you stay true to your passion while you pursue your highest potential. I believe that with courage, community, and constant learning, anyone can thrive and turn their bold ideas into reality.

Let’s all keep inspiring each other on this journey!

How can folks who want to work with you connect?

Yes, I’m currently looking to connect with two incredible types of people:

First, I’m welcoming new guests—not just clients, but individuals I can truly build long-term relationships with. If you’re exploring your wellness journey, seeking support with skincare or body goals, or just want to feel seen and heard, I invite you to book a personal virtual assessment with me. It’s a relaxed, heartfelt conversation where we get to know one another, review your goals, and design a personalized plan just for you.

Second, I’m looking to collaborate with aspiring entrepreneurs, spa professionals, or wellness enthusiasts who want to grow with an innovative beauty brand. We offer a free e-commerce platform and a generous 50% commission on every sale, plus access to a 50% discount on clean, spa-grade products. Whether you want to enhance your existing business or build something new, I’d love to explore how we can grow together.

🌐 Let’s Connect: Head to my Beacons link https://beacons.ai/mindfulbeautycollection to shop the collection, explore services, or book your free virtual assessment.

Your next step starts with one simple click:
https://beacons.ai/mindfulbeautycollection

Contact Info:

• Website: https://www.mindfulbeautyprogram.com
• Instagram: https://www.instagram.com/mindfulbeautyprogram/
• Facebook: https://www.facebook.com/elitestylesandbeauty
• Other: https://beacons.ai/mindfulbeautycollection

Image Credits

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